Content Producer

About Chartered Professional Accountants Of Canada

Chartered Professional Accountants of Canada (CPA Canada) is one of the most influential accounting organizations in the world. Working with the provincial, territorial and Bermudian regulatory bodies, CPA Canada supports the profession and represents Canadian CPAs at the national and international levels.

Nationally, CPA Canada acts in the public interest to promote transparency in financial markets, prepare CPAs for a rapidly evolving business environment through extensive guidance and programming, and contributes to standard setting and policy making. Globally, CPA Canada works together with international bodies to build a stronger accounting profession worldwide.

About The Opportunity

Reporting to the Senior Manager, Digital Content, the Content Producer is responsible for creating and maintaining high-quality content on the CPA Canada website (cpacanada.ca). The successful candidate will be a strategic thinker, an excellent writer/editor who will help guide a centralized content intake process, develop content that enhances the CPA Canada brand and action a regular content governance plan. This role requires collaboration with multiple business units to help define and refine their content offerings creatively, while coordinating with the user experience team to optimize the visitor journey and deliver on business objectives.

The position offers the flexibility of remote work or a more traditional work option. The targeted annual salary range for this role is $61,000 to $72,000 and is commensurate with experience.

What You'll Do

This role consists of:

EDITORIAL SUPPORT

1. Write and edit all new web content and update existing content using a clear, consistent and compelling voice.
2. Collaborate with departmental content owners on development and management of content, providing guidance on web content best practices.
3. Liaise with customer experience, marketing and communications teams to ensure integrated/consistent messaging across digital channels.
4. Lead the writing and content curation for the organization’s flagship newsletter.
5. Monitor and track web content performance to optimize content strategy.

WEBSITE MAINTENANCE

1. Recommend strategic content improvements and placement in support of unifying content initiatives across the organization.
2. Identify relevant content to regularly update home page and pillar pages that promote the organization’s business priorities and reflect value proposition.
3. Build/update content in CMS to support day-to-day publication needs.
4. Work with UX team on site-wide maintenance, ensuring content is current, optimized for search and mobile and AODA compliant.

CONTENT GOVERNANCE

1. Ensure a streamlined content lifecycle by creating a regular content audit schedule for the organization’s website to update and retire content based on relevance.
2. Audit and restructure website based on evolving brand priorities and content improvements, including optimization based on data-driven insights.
3. Contribute to the development of uniform web writing style guide and newsletter best practices to maintain a consistent brand voice across the website and products.
4. Monitor industry trends and best practices in content governance.

What We’re Looking For

1. University degree in Communications or Journalism (or equivalent work experience)
2. 3-5 years’ experience in a similar content production role
3. Excellent writing, proofreading and editing skills and a knack for storytelling
4. Ability to digest complex information and deliver it in an audience-friendly manner
5. Experience using Sitecore CMS or similar CMS platforms for managing web content
6. Working knowledge of The Canadian Press style guide
7. Demonstrated understanding of web content strategy and best practices
8. Project management experience and the ability to manage multiple deadlines
9. A self-starter who thrives in a fast-paced, collaborative environment
10. Digital marketing and/or user experience skills are an asset.

What It's Like To Work Here

At CPA Canada, we are proud to foster a welcoming and inclusive workplace that celebrates diversity and promotes health and wellness for all employees. We believe in offering a flexible and balanced work environment, where staff can thrive both professionally and personally. Our headquarters are located in downtown Toronto, with regional offices in Vancouver, Ottawa, and Montreal. As part of the CPA Canada team, you will enjoy competitive salary, comprehensive benefits from Day One, a robust defined contribution pension plan, and ongoing professional development opportunities. We also offer flexible hours, hybrid working arrangements, regular social events, and a strong employee volunteer program. At CPA Canada, we are always striving for improvement, working together to build a high-performing, innovative organization that creates value for Canadian CPAs and represents the profession, nationally and internationally.

Organization values

We Create a Collaborative And Constructive Culture By

1. Acting with Integrity
2. Fostering excellence
3. Respecting Others
4. Working Collaboratively
5. Being Accountable

CPA Canada is committed to cultivating an inclusive, accessible environment where each employee feels respected, valued and supported. All qualified individuals may apply online. If you require a disability-related accommodation to participate in our recruitment process kindly contact careers@cpacanada.ca and we'll be happy to work with you to meet your needs.