Content Marketing Specialist (Fixed Term)

Great Canadian Railtour Company Ltd; Vancouver; Hybrid; CAD 63,000 - 75,000; Full time

Job summary

A leading company in the tourism industry is seeking a Content Marketing Specialist for a fixed-term role. This position involves developing and executing content strategies to enhance brand visibility and engagement across various digital platforms. With a focus on storytelling and high-quality content creation, the selected candidate will collaborate with marketing teams to support business goals through creative content solutions and analytics-driven insights.

Benefits

Comprehensive medical plan with 100% employer paid premiums

Short term and long term disability benefits

Vacation time and sick time

Eligible for discretionary bonus program

Qualifications

• 5 years’ experience in progressive content marketing roles.
• Basic graphic design and video editing skills.
• Proven experience with SEO and paid social advertising.

Responsibilities

• Develop and execute content strategies for brand growth and engagement.
• Manage content creation processes including blogs and social media.
• Monitor and optimize content performance based on analytics.

Skills

Curious

Service-oriented

Strong editing and copywriting

Advanced verbal and written communication

Creative and critical thinking

Education

Post-secondary degree/diploma in Marketing, Communications, or Business

Tools

Canva

Adobe Creative Suite

Sprout Social

Crowdriff

Job description

Content Marketing Specialist (Fixed Term)

Job Category: Professional & Business Support

Requisition Number: CONTE002708

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• Full-Time
• Hybrid

Locations

Showing 1 location

Description

Purpose

The Content Marketing Specialist develops and executes content strategies that support brand growth, engagement, and conversion across Armstrong Collective and its portfolio of brands including Rocky Mountaineer and Canyon Spirit. This role is responsible for delivering high-impact, search-optimized content across owned digital and social channels, aligned with business goals and performance metrics.

Working cross-functionally, the Specialist ensures content initiatives enhance brand storytelling, support marketing campaigns, and contribute to revenue goals. They must have a strategic mindset, strong editorial skills, and a passion for storytelling that resonates across channels.

This role is a 1 year fixed term contract.

Key Areas of Accountability

• Support the development of the annual content and storytelling strategies.

• Generate and develop content storytelling ideas aligned with brand tone of voice that ladder up to overarching content strategy and marketing objectives and consider consumer insights.

• Write and edit content for email, website, blog and social media that informs, engages or supports guests through the customer journey.

• Manage the content creation process of blogs, and short-form and long-form videos including:

• Briefing and reviewing content from internal team members and external partners.

• Ensuring all content is high-quality and aligned with our brand guidelines and is factually correct.

• Developing a distribution plan for content across owned and partner channels.

• Overseeing the editorial calendar and production including milestones and timelines.

Campaign Management and SEO Support

• With oversight from the Leader, work on integrated marketing campaigns and product launches across our owned channels including:

• Creating content campaign strategies based on overall campaign strategies and goals.

• Aligning with brand and digital marketing team members.

• Delivering on high-impact content, either through original copywriting or by collaborating with freelancers or internal team members to execute on the content strategies.

• Managing timelines and providing workback schedules to support completion of work.

• Collaborate with publishers and provide editorial direction to deliver on sponsored content partnerships that align with the overarching campaign initiatives and brand strategies.

• Create high-quality and search-optimized content on our websites that drives engagement and reach.

Social Media Management

• Support in the development of social media and community engagement strategies.

• Oversee social media channels to ensure consistent brand aesthetic and tone of voice.

• Monitor social media trends and apply relevant insights to our brands and channels accordingly.

• Manage social media content across all relevant channels including:

•Fulfilling social media requests for content.

•Owning the social media editorial calendar including content posting.

•Create or collaborate with content creators on social media posts and videos including management of timelines and deliverables.

•Resharing user-generated content.

• Collaborate with the Partnership Marketing and Communications team to engage with external partners (i.e. DMOs, hotels, travel agents) and influencers on social media to leverage and/or share content.

• Provide occasional support with social media monitoring and community engagement as needed.

Reporting & Optimization

• Monitor, analyze, report and continually optimize content performance

• Contribute to a data-driven culture, working closely with external and internal partners and agencies to measure efficacy and efficiency of content initiatives.

• Share key learnings and insights with the wider Global Marketing team to implement any recommendations.

• Communicate and champion the Content team’s work across the Global Marketing team by providing clear, timely, and relevant communication on content initiatives.

Qualifications

Education, Certification, Licenses

• Post-secondary degree/diploma in Marketing, Communications, or Business

Experience

• 5 years’ experience in progressive content marketing roles

• Basic graphic design and video editing skills (e.g. Canva, Adobe Creative Suite, etc.)

• Experience using social media management platforms (e.g. Sprout Social, Crowdriff)

• Proven experience in managing a variety of content projects across multiple channels and budgets

• Proven experience with SEO, paid social advertising, creative direction (e.g. for videos) and email marketing

• Proven practitioner of building a social brand founded in research, insight and storytelling

• Excellent editorial skills, and ability to write creative, engaging content

• Experience in travel/tourism an asset

Skills

• Curious and resourceful, someone that probes for learning, growth, and drives continuous improvement

• Service-orientated with a relentless focus on the customer

• Advanced verbal and written communication skills

• Strong editing and copywriting skills

• Excellent presentation skills

• Demonstrated ability to think strategically

• Ability to negotiate win/win solutions and develop trusting, authentic relationships with team members and external partners

• Not afraid to challenge the status quo to drive change

Attributes

• Team player with a professional demeanor; positive and outgoing personality

• Creative and critical thinker who can work independently and has confidence in expressing opinions

• Detail oriented; proactive and takes pride in quality of work

• Comfortable in a fast-paced, agile environment; with ability to manage a large workload, effectively prioritize projects and manage time and tasks with minimal supervision

• Confidence in leading multi-faceted projects

• Enterprise mindset and focus on cross-functional teamwork to provide marketing expertise in an agile and efficient manner.

• Vancouver corporate-based; Hybrid role, minimum 3 days in office.

Compensation

• The base salary offered for this role is $63,000 to $75,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.
• Eligible for Armstrong Collective’s discretionary bonus program

Armstrong Collectivesupports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:

• Short term disability, long term disability benefits
• Travel emergency assistance
• Vacation time and sick time

Armstrong Collective, Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.

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