Content Marketing Specialist

Event Rental Systems Software LLC; Ontario; Hybrid; CAD 50,000 - 75,000; Full time

Job summary

A leading software provider is seeking a Content Marketing Specialist to create high-quality content for various formats, support five business units, and optimize for SEO. The ideal candidate will have strong writing skills, experience in B2B content, and the ability to adapt tone and style for different audiences. This full-time role offers a unique opportunity to impact multiple brand identities and drive engagement across digital platforms.

Benefits

Medical

Extended Health and LTD plan

Dental

Vision

RRSP (with employer match)

Health Spending Account

Flexible paid time off

Qualifications

• 3+ years of experience in content writing or related marketing role.
• Experience in a B2B Hospitality environment preferred.
• Portfolio of previous content work is strongly preferred.

Responsibilities

• Create engaging content for multiple formats including blogs, websites, and marketing collateral.
• Optimize content using SEO best practices for visibility and engagement.
• Collaborate cross-functionally to align messaging with business objectives.

Skills

Writing

Editing

SEO

Time Management

B2B Content Development

Digital Marketing Practices

Bilingual Writing (English, French)

Education

Bachelor’s degree in Communications, Marketing, Journalism, English or related field

Tools

WordPress

Adobe Creative Suite

Canva

Figma

Job description

Content Marketing Specialist page is loaded

Content Marketing Specialist

Apply locations CAN-ON-Remote time type Full time posted on Posted 30+ Days Ago job requisition id JR101533

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

We are seeking a creative, motivated, and detail-oriented Content Specialist to join our marketing team on a full-time basis. This role is ideal for someone who thrives on creating high-quality content across various formats ranging from compelling website copy and engaging blog posts to sleek marketing collateral and video scripts.

You’ll support five distinct business units under the Fullsteam PMS vertical, each with its voice, audience, and brand personality. Reporting to the Content Manager, you will be hands-on with content creation (approximately 80–90% copywriting, 10–20% graphic/design work).

You should have a flair for storytelling, be comfortable adapting your writing style for different audiences, and possess the design skills to bring content to life across digital channels. Experience in a B2B Hospitality environment is preferred, and the ability to write in both English and French is considered a strong asset.

Primary Responsibilities:

• Create engaging, brand-aligned content for blogs, websites, landing pages, brochures, case studies, emails, press releases, and video scripts across five distinct business units—each with its own tone, audience, and brand identity.
• Optimize all written content using SEO best practices, including keyword research, metadata, and formatting techniques to improve visibility, organic search traffic, and engagement.
• Edit and proofread all content deliverables to ensure clarity, accuracy, grammatical correctness, and consistency with each brand's unique voice and tone.
• Develop a deep understanding of each business unit’s product offering, customer base, and market positioning in order to create accurate, relevant, and compelling content.
• Design simple yet visually appealing creative assets such as social graphics, presentation visuals, website banners, brochures, ad creatives, etc., using tools like Adobe Creative Suite, Canva, or Figma.
• Create and update website content using WordPress, ensuring correct formatting, SEO compliance, and alignment with user experience best practices.
• Manage content timelines, editorial calendars, email calendars and deadlines to ensure consistent and timely delivery across business units and campaigns
• Research industry trends, competitor content, customer insights, and partner activity to inform content development and maintain topical relevance.
• Collaborate cross-functionally with the Content Manager, Marketing Managers, and internal stakeholders across sales, product, and client services to align messaging with business objectives and gather the necessary insights to inform impactful content.
• Support social media efforts by drafting campaign-related content as needed, in collaboration with the Marketing Coordinator, to ensure consistency across platforms.
• Repurpose existing content across different formats and business units by adapting messaging, visuals, and tone to suit a variety of platforms, maximizing the reach, relevance, and efficiency of every piece created.

Performance Metrics:

• Number of content pieces delivered (blogs, case studies, emails, etc.)
• Quality and consistency of writing across brands
• Organic traffic driven by content
• Keyword ranking improvements for SEO-targeted content and reduce keyword gaps
• Engagement metrics – Social Followers, social engagement, Email open, click & response rates, Website engagement, bounce rate, time on page, etc.
• Quality and relevance of design assets created
• Timely delivery of content in line with calendars and deadlines

Skills & Competencies:

• Strong writing, editing, and proofreading skills across various formats, including blogs, emails, websites, and collateral.
• Working knowledge of SEO principles, keyword research, and on-page optimization.
• Experience with WordPress or other content management systems.
• Hands-on experience with design tools like Adobe Creative Suite, Canva, or Figma.
• Hands-on experience with Hubspot and Salesforce
• Ability to adapt tone and messaging for multiple brands and audiences.
• Strong time management and organizational skills with the ability to manage multiple priorities.
• Familiarity with B2B content development and digital marketing practices.
• Bilingual writing ability in English and French is a strong asset.
• Experience in the hospitality industry is a plus.

Minimum Qualifications:

• Formal Education or Equivalent
  Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
• Years of Experience
  3+ years of experience in content writing, copywriting, or a related marketing role.
• Portfolio Preferred

A portfolio or samples of previous content work are strongly preferred, especially examples such as: website or landing page copy, blog articles or case studies, marketing collateral (e.g., brochures, emails, or social posts)

Fullsteam recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits that include:
•Medical
•Extended Health and LTD plan
•Dental
•Vision
•RRSP (with employer match)
•Health Spending Account
•Flexible paid time off

This posting is for an existing vacancy and will remain open until filled.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

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About Us

Fullsteam: Leading the Evolution of Software and Payments

Fullsteam integrates modern and scalable payments technology with vertical software to create industry-specific features and end-to-end business management systems.

Fullsteam is a rapidly growing, dynamic, and exciting private equity-backed software and payments company headquartered in Auburn, AL.The company was formed in 2018 by a core group of talented payments and software experts. Fullsteam is quickly expanding its operations through the acquisition of strategic portfolio companies that could benefit from our cutting-edge software and payments platform.