Content Marketing & SEO Specialist

Verafin; San Juan de Terranova; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a passionate Marketing Specialist to lead all marketing activities, including content creation, SEO, and email marketing. This role offers an exciting opportunity to enhance online visibility through strategic campaigns and collaborate with industry experts. The ideal candidate will have a strong background in content marketing, a knack for SEO, and the ability to craft engaging copy for various platforms. Join a forward-thinking team that values creativity and provides a hybrid work environment, allowing for flexibility and growth in your career. If you're ready to make an impact in the mobile app development industry, this is the perfect opportunity for you.

Benefits

Health and Dental insurance (including Vision)

Paid 2-week vacation

Hybrid work environment

Qualifications

• 4-5 years in content marketing, preferably in B2B/Enterprise SaaS.
• Expertise with SEO tools and email marketing automation.

Responsibilities

• Create and optimize engaging blog articles aligned with SEO best practices.
• Develop and execute comprehensive social media strategies.

Skills

Content Marketing

SEO

Email Marketing

Social Media Strategy

Project Management

Analytical Skills

Research Skills

Education

Undergraduate degree in business

Tools

Ahrefs

SurferSEO

Screaming Frog

Moz

Google Analytics

Google Search Console

HubSpot

Figma

Canva

Asana

Job description

About Median:
Median makes mobile apps easier for web professionals. Our innovative App Studio empowers web experts to build high-quality mobile apps without needing to dive into complex native code and without needing specialized hardware. Trusted by some of the world’s largest enterprises, our platform is used by teams of all sizes to launch, scale, and manage apps that delight many millions of users. Our top customers work directly with our dedicated client services and solutions teams to deliver amazing mobile apps that drive significant business impact.

Why Median?
Joining Median means becoming part of an exceptional team working with a top-tier product in the ever-growing mobile software space. We pride ourselves on our innovative, high-performance culture, where our team members set their own roadmap and timelines for career growth. If you are serious about building a career in B2B / Enterprise software, this is your chance to grow alongside industry experts and contribute to a company that’s transforming how businesses think about mobile apps.

About the Role:
We are seeking a driven and creative Marketing Specialist to join our team at Median.co. In this role, you will take ownership of all marketing activities, including content creation, SEO, email marketing, social media strategy, and more. If you’re passionate about content marketing and have a proven track record of elevating online visibility through strategic campaigns, we want to hear from you!

Education requirements:
Undergraduate degree in business or a related field such as Bachelor of Business Administration or Bachelor of Commerce.

Experience:

• 4-5 years of experience in content marketing, preferably within B2B / Enterprise SaaS or mobile app development industries.
• Must have expertise with SEO tools like Ahref’s, SurferSEO, Screaming Frog, Moz, and Neil Patel SEO tools.
• Hands-on experience with Google Analytics, Google Search Console, and Google Ad Manager.
• Expertise in email marketing, newsletter campaigns, and marketing automation using HubSpot.
• Strong experience writing SEO-optimized blogs, social media copy, and email content.
• Must be able to design visual assets using tools such as Figma and Canva.
• Proven track record of managing a content calendar and delivering ten or more SEO optimized blogs monthly, along with supporting content optimized for social media platforms.
• Strong organizational skills with experience in project management tools such as Asana and Google Workspace.
• Excellent research and analytical skills for driving data-driven decisions in content marketing.
• The ideal candidate has experience writing content on topics such as mobile app development, website development, and other keywords related to Median.co such as native apps, webview apps, app interfaces, etc.
• Must demonstrate a proven track record of obtaining top 5 positions in Google search results.
• Must demonstrate ability to improve website health including domain rating, backlink profile, and SEO issues.

Hybrid/remote position:
Work must be completed at the St. John’s physical location: 302-34 Harvey Road
St. John’s, NL A1C 2G1 — 3 days per week while 2 days per week are remote optional.

Responsibilities:

• Writing, editing, and maintaining engaging blog articles aligned with SEO best practices and the company’s content strategy.
• Conducting keyword research to identify topics with high traffic potential and incorporating them into content planning.
• Optimizing on-page elements, including meta tags, headings, and internal links, to improve search engine rankings.
• Developing and executing off-page SEO strategies, such as building high-quality backlinks and monitoring referral traffic.
• Monitoring and analyzing website performance using tools like Google Analytics, Google Search Console, and Ahrefs, and adjusting strategies accordingly.
• Collaborating with web developers to address technical SEO issues, such as improving site speed, resolving crawl errors, and ensuring mobile optimization.
• Staying updated on SEO and digital marketing trends, including algorithm updates, to refine strategies and maintain a competitive edge.
• Reporting on the performance of SEO efforts and blog articles, providing insights and recommendations for continuous improvement.
• Overseeing cross-team collaboration using tools like Asana.
• Managing the monthly LinkedIn newsletter and keeping up with industry trends on LinkedIn to expand reach and awareness.
• Creating and executing email marketing campaigns, including newsletters and strategies.
• Writing engaging copy for social media, blogs, and email marketing, tailored to the mobile app and web development industry.
• Leading case study development and collecting customer feedback for continuous improvement.
• Developing and executing comprehensive social media strategies.
• Planning and managing a content calendar for blog articles, social media, and email marketing campaigns.
• Creating visual assets using design tools (Figma, Canva).

Benefits:

• Health and Dental insurance (including Vision).
• Paid 2-week vacation.
• Hybrid work environment.

Who can apply for this job?
Canadian citizens and permanent residents of Canada.

Business Address:
c/o Osler, Hoskin & Harcourt LLP
First Canadian Place
1 King St W Unit 6200
Toronto, ON M5X 1B8

Contact Information:
To apply, please send your resume, cover letter, design portfolio and writing portfolio to [e-mail] — only electronic submissions will be considered.

Term of Employment:
Full-time (Permanent)