Content Manager

EF Education First Gruppe; Toronto; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

EF Education First is seeking a creative and analytical content creator to manage social media and blog content. This role involves collaboration on content strategy, growing the digital presence, and leveraging tools for efficient content production. Ideal candidates will have 4-6 years of experience in digital marketing and a passion for engaging storytelling.

Qualifications

• 4-6 years of experience in content creation or digital marketing.
• Strong writing and editing skills with a sharp eye for tone.
• Experience managing organic content channels.

Responsibilities

• Manage and create content for social media and blogs.
• Plan and maintain a content calendar for various campaigns.
• Monitor content performance and optimize future work.

Skills

Content creation

Social media management

Digital marketing

Writing and editing

SEO best practices

Video editing

Tools

CapCut

Canva

SEMrush

Job description

Location: Toronto, ON (opportunity to WFH on Fridays. Must be available to be present on-site in downtown Toronto Monday-Thursday.)

At EF, content isn’t just “nice to have”—it’s a strategic driver of engagement and growth. We’re looking for someone who understands that creating value for our audience is the best way to create value for the business. Someone who’s obsessed with what makes people tick, how they consume content, and how we can meet them with stories that actually stick.

People who thrive in this role are equal parts creator and thinker: they love writing, video, social, and content creation just as much as digging into analytics to figure out what’s working (and what’s not). They’re entrepreneurial self-starters—ready to collaborate, experiment, and roll up their sleeves to make content magic happen.

You’ll work closely with the Director of Brand and Content to bring our content strategy to life across social and blog channels. You’ll help us expand into new platforms, build audience engagement, and continually evolve how we show up organically across the digital landscape.

More Specifically you will:

Manage and create content across our social media platforms and blog

Help us expand our presence on YouTube, Pinterest, and other emerging platforms

Plan and maintain a content calendar that blends always-on storytelling with larger marketing campaigns

Leverage AI tools and SEMrush to generate and refine blog content—while you don’t need to be a professional writer, you should have a strong eye for editing, structure, and tone.

Create and edit social-first video content using tools like CapCut or Canva

Use AI tools to streamline content creation and distribution—amplifying, not replacing, your creative work

Monitor content performance and apply insights to optimize future work

Collaborate with teams across Growth, Integrated, Creative, and Email to align messaging and content across channels

About You:

4-6 years of experience in content creation, social media, or digital marketing

Strong writing and editing skills with a sharp eye for tone and voice

Experience growing and managing organic content channels (especially social and blog)

Comfortable editing short-form video for social (CapCut, Canva, or similar)

Familiarity with SEO best practices and keyword research tools

You’re curious about audience behavior and what makes content resonate

You thrive in fast-moving environments, take initiative, and don’t wait for permission to try new things

You're collaborative, open to feedback, and excited to learn and grow with support

Bonus if you’ve worked in an agency or startup before or have a successful personal channel

About EF Education First

Some companies are in the Business of Technology.

Others are in the Business of Finance….Sports…Or Soft Drinks.

At EF, we're in a different kind of Business.

One that's a little less tangible, and a lot more important.

Because our Business, what we make, makes everything else possible.

We're in the Business of Understanding.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.

Want to learn more about life at EF? Follow us on social.