Content Editor - Sports Betting

Legend; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A prominent iGaming firm in Toronto seeks a Content Editor to enhance content strategies for sports betting brands. You will lead content production, applying SEO principles and market insights to improve audience engagement. Ideal candidates have extensive experience in the sports betting sector and a proactive approach to brand growth. Competitive perks include a discretionary bonus, flexible working, and development opportunities.

Benefits

Annual discretionary bonus

20 days paid annual leave

Long-term incentive plan

Development opportunities

Flexible working arrangements

Global team events

Qualifications

• Proven experience in the sports betting space with a passion for sports.
• Knowledge of market regulation nuances.
• Ability to support marketing and other strategy teams.

Responsibilities

• Oversee content production process and budgets.
• Refine content using Google guidelines and market insights.
• Lead and mentor team members for quality enhancements.

Skills

Extensive experience in sports betting

Strong knowledge of the Canadian betting market

SEO expertise in content creation

Strategic mindset

Proactive reporting and analysis

Tools

Ahrefs

SEMrush

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Content Editor, reporting to our Head of Content. You’ll be a key part of this team, owning a suite of commercial pages that produce direct revenue for the wider business.

We are looking for someone to take an already established sports betting brand into the next stage of its journey. Helping us dominate the mature Canadian market, and nurturing the growth of our other English-speaking markets within the sports betting industry. You will have the opportunity to work on content and campaigns that will take a proven product to new audiences in every corner of the world.

Your Impact

• Continuous monitoring, reporting, auditing, and maintenance of various suites of pages that target our English-speaking audiences.
• Complete ownership of your content production process, including managing elements of the team’s budget and relationships with freelancers and agencies.
• Refine content by applying current Google guidelines and market insights - ensuring articles are well-structured, align with user intent, and provide genuine value to readers.
• Incorporate SEO principles into content briefs to effectively support and guide writers.
• Acting as the subject matter expert for audience interests across those markets (notably football, hockey, basketball, and baseball).
• Provide leadership and mentoring to other team members to help elevate content quality across the entire team.

What You'll Bring

• Extensive experience working in the sports betting space with a passion for all sports, particularly football, hockey, basketball, and baseball.
• Detailed knowledge of the Canadian betting market, including the nuances of regulation.
• A strategic mindset to help our brand build its market share and generate more revenue from Canadian, as well as other English-speaking markets.
• A proactive mindset that can drive the growth of our content and products through detailed reporting, analysing trends to help improve our reach, suggesting experiments to test copy tweaks/design changes etc.
• Marketing knowledge to help understand and support other teams and elements of our strategy; across brand, SEO, social, CRM, video content etc.
• Experience with SEO in content creation, including keyword research and on-page optimization using tools like Ahrefs and SEMrush.
• Familiarity with SEO within the sports betting industry, with awareness of key competitors and market dynamics.

Why Legend?

• Super smart colleagues to work alongside and learn from
• Engaging development opportunities at all levels
• Tailored flexibility for your work-life balance
• Annual discretionary bonus to reward your efforts
• 20 days paid annual leave
• Long-term incentive plan so we can all share in the growth and success of Legend
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits, please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.