Content Creator & Social Media Coordinator

ShopThing; Toronto; On-site; CAD 45,000 - 65,000; Full time

Job summary

ShopThing, a dynamic live shopping marketplace, is seeking a Content Creator & Social Media Coordinator for a 4-month contract with potential for extension. This role focuses on creating engaging content for social media, managing posts, and collaborating with the marketing team to enhance community interaction and brand presence.

Benefits

Access to exciting products and creator collaborations

Growth environment for idea testing and celebration

Qualifications

• Experience in social media platforms (Instagram, TikTok).
• Experience with AI content generation is considered an asset.
• Strong understanding of audience insights and customer journey.

Responsibilities

• Ideate, film, and edit short-form content daily.
• Manage and post product stories on Instagram and engage with the audience.
• Analyze content performance and iterate based on data.

Skills

Visual storytelling

Social media management

Content creation

Analytical skills

Trend awareness

Education

1-2 years experience with graphic design tools, video editing apps, or social media scheduling platforms

Job description

ShopThing is a dynamic live shopping marketplace that connects top brands with a passionate community of sellers and customers. We’re building something truly unique: an interactive marketplace that connects people with the brands they love, offering incredible deals in real-time. It’s not just about shopping—it’s about creating an entirely new experience. We are looking for a creative, organized, and ambitious Content Creator & Social Media Coordinator to help bring our story (and our steals!) to life across all platforms!

This will be a 4 month contract with the possibility to extend into a full time opportunity.

What You'll Do:

Content Creation

• Ideate, film, and edit short-form content daily (Reels, TikToks, Carousels, Stories) with a focus on fashion, lifestyle, and viral trends
• Collaborate with the ShopThing Marketing Team to brainstorm and execute content that drives engagement and conversions
• Support in creating trailers for in-app events and app announcements for upcoming campaigns
• Stay on top of TikTok and Instagram trends to integrate relevant moments into our brand’s voice and strategy

Social Media Management

• Manage and post product stories daily on Instagram with high attention to detail, urgency, and sales-focused copy
• Maintain an engaging and consistent presence across Instagram, TikTok, and Facebook
• Respond to DMs, comments, and customer inquiries in a timely and professional manner
• Schedule, track, and report on performance of content using scheduling tools and analytics dashboards

Growth & Strategy

• Pitch new viral content formats weekly, with a sharp sense for what’s trending, what converts, and what builds community
• Work closely with marketing and seller teams to align content with product drops, events, and campaigns
• Analyze and report on what’s working to inform iterative improvement of our content strategy

Who You Are

• A natural on camera with a strong understanding of visual storytelling and social-first content creation
• Deeply immersed in TikTok, Instagram Reels, and fashion/lifestyle content — you get what’s trending in the luxury space and why
• Experience with AI content generation is considered an asset.
• Marketing-minded — you think like a strategist, always considering the customer journey, audience insights, and what message will convert
• Analytical and curious — you don’t just look at the numbers, you interpret them. You use data to inform creative decisions, iterate on performance, and refine your approach for the next piece of content
• Comfortable with high-volume posting and tight turnarounds — you thrive in fast-paced, creative environments
• Copy-savvy, organized, and detail-obsessed — you can write compelling captions, keep calendars tight, and never miss a tag or link
• 1-2 years of experience with graphic design tools (e.g., Canva, Adobe Suite), video editing apps, or social media scheduling platforms

**As part of the application process, we will ask you to provide 2-3 samples of relevant content (Reels, TikToks, etc.) for consideration as well.

Why Join Us?

• Be part of a disruptive brand reshaping how people shop and engage with fashion
• Work alongside a passionate, driven, and dynamic team
• Access to exciting products, creator collaborations, and behind-the-scenes fashion content
• A growth environment where your ideas are encouraged, tested, and celebrated.

ShopThing is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment for every person who walks through our doors. All employment is decided on the basis of qualifications, merit, and business need. ShopThing celebrates and embraces diversity.

There's no such thing as a 'perfect' candidate. We're looking for an optimist with grit and determination, who is excited to face the challenges of a growing startup. ShopThing is the type of company where you can grow, and we encourage you to apply to us even if you don't 100% match the exact job description.