Content Creator & Photographer/Videographer

Sandman Hotel Group; Toronto; Hybrid; CAD 55,000 - 66,000; Full time

Benefits offered by this job

Health/Dental/Vision

RRSP

Paid Time Off

Employee Perks

Job summary

Northland Properties Corporation (NPC) in Toronto is seeking a Content & Creation professional to shape the stories of its brands, including Sandman Hotel Group and others. You will shoot, edit, and publish high-volume content across platforms, align with brand voice, and collaborate across teams in a fast-paced hospitality environment.

The role requires a strong portfolio, 3+ years in photography/videography, and a passion for social media trends, with hybrid work in the GTA and travel for

Qualifications

• Minimum 3 years’ experience in photography and videography.
• skilled in photography and videography (Commercial, real estate, hospitality or related) and UGC video (Instagram, Tiktok).
• Eye for social media trends that resonate and reproduce quickly.
• Ability to use graphic design and AI.
• Proficient knowledge in using professional photo/video equipment.
• Proficient in Adobe Creative Suite or equivalent programs.
• Knowledgeable in Davinci Resolve or equivalent editing programs.
• Excellent written English and brand voice adaptation.
• Able to prioritize multiple projects in a fast-paced environment.
• Portfolio available for review.

Responsibilities

• Work independently on brand shoots to capture and edit photos/videos.
• Brainstorm on-trend ways to enhance brand social presence across platforms.
• Research new trends and techniques to create engaging content.
• Develop concepts and plan, organize, and execute campaign ideas.
• Maintain brand voice and adapt content to platform algorithms.
• Optimize content based on data and analytics for impressions and engagement.
• Organize resources for content creation.
• Collaborate with teams on campaigns, content, and strategy.
• Create content with existing assets.
• Assist content team backlog; travel for projects as needed.

Skills

Photography

Videography

Social media

Content creation

Storytelling

Editing

Trend spotting

Graphic design

AI tools

Brand collaboration

Tools

Adobe Creative Suite

DaVinci Resolve

Professional photo/video equipment

Job description

EMPLOYER: Northland Properties Corporation (NPC)

LOCATION: Toronto/GTA

EMPLOYMENT TYPE: Full Time

COMPENSATION RANGE: $55,000-66,000

BENEFITS: Health/Dental/Vision, RRSP, Paid Time Off, Employee Perks

The Role

The Content & Creation role is pivotal in the Northland Properties restaurants & hotels ability to tell their stories as our company continues to grow. This position will be working on exciting brands such as Moxies, Sandman Hotel Group, The Sutton Place Hotels, Denny’s Canada, Chop Steakhouse & Bar, Shark Club, Bar One and more. We are looking for a detail oriented, confident, positive, and enthusiastic individual who loves photography, videography, Social Media, editing, and storytelling online. Reporting to the Director of Social Media & Communications, this person is a creative with a demonstrated ability to successfully develop and deliver effective content. They will be adept at prioritizing swiftly and effectively, shifting gears to manage multiple projects, and they understand social media trends and how to quickly create a high volume of pieces that resonate with viewers. They have the ability to collaborate across multiple teams and can function at a high level within a complex fast paced environment.

Northland Properties is one of Canada’s fastest-growing companies and recognized as one of the most trusted names in hospitality. We are the parent company to a collection of well-known hotel, restaurant, resort, and sports brands with locations throughout Canada, the UK and the USA. We love people, growth, connection, and challenge and we are looking for someone who carries these values at their core as well. We offer a challenging and enjoyable work environment, unique employee perks, and a world of career opportunity.

Key Responsibilities

• Ability to work independently on brand shoots to capture and edit photos/videos in both HiFi and LoFi medias
• Brainstorm innovative and on-trend ways of increasing & enhancing the brands’ social media presence across all social platforms.
• Consistently research new trends and techniques to create interesting content that earns impressions and engagement.
• Develop create concepts and plan, organize, and execute campaign creative ideas.
• Have a clear vision of the brands including narrative, tone, look & feel. Ensure that content adheres to the respective tone and style of each account and you stay up to date on social media platform algorithms.
• Ensure that content is engaging to the potential guest for each brand account and modify tactics after reviewing data and analytics to optimize impressions and engagement.
• Organize resources for content creation
• Collaborate with brands and leaders in the Social Media Team on campaigns, content, and strategy.
• Create content with existing assets.
• Assist content creation team with project backlog when required.
• Comfortable with travelling for projects.

Qualifications, Knowledge, Skills And Abilities Required

• Minimum 3 years’ experience in photography and videography.
• Skilled in photography and videography (Commercial, real estate, hospitality or related) and UGC video (Instagram, Tiktok).
• Gifted eye for social media trends that will resonate and the ability to reproduce them quickly.
• Ability to use graphic design and AI.
• Proficient knowledge in using professional photo/video equipment.
• Proficient in using Adobe Creative Suite or equivalent programs.
• Knowledgeable in using Davinci Resolve or equivalent editing programs.
• Exceptional grasp of the English language and excellent written communication skills that provides the ability to tailor content to appropriately match the audience and brand voice.
• Highly adaptable to rapidly-changing situations and an ability to prioritize multiple projects.
• Ability to collaborate across multiple teams and can function at a high level within a complex fast paced environment.
• Portfolio available for review.
• Strong organizational skills and ability to meet deadlines.
• Ability to network and build strong internal and external relationships.
• Strong interpersonal, organizing, prioritization, and multitasking skills.
• Ability to think and act strategically.
• Superior attention to detail.
• Self-starter, innovator, strategic thinker, and decision maker.

What We Offer

• Flexible hybrid work environment based in the GTA.
• Supportive and diverse marketing team that encourages your professional growth and development.