Content Creator

Kaizen Automotive Group; Toronto; On-site; CAD 55,000 - 70,000; Full time

Job summary

Woodbine GM in Etobicoke, Ontario is seeking a Marketing Content Creator to shape the brand voice and digital presence. You will write compelling copy, produce videos, manage social media, and develop campaign assets to drive engagement and support sales and service goals.

The role requires 2+ years in content creation or digital marketing, with strong writing skills and experience with Adobe Creative Suite, Canva, Final Cut Pro, and WordPress. A collaborative, multitasking mindset is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 2+ years of content creation, digital marketing, or a similar role; automotive experience a plus.
• Strong writing, grammar, and brand voice; SEO awareness.
• Experience with photo/video editing tools (Adobe, Final Cut) and CMS platforms (WordPress).
• Proficient across social platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Self-starter with time management and collaborative mindset.

Responsibilities

• Develop and execute content strategies across digital platforms including social media, websites, email campaigns, blogs, and video channels.
• Write clear, engaging, and SEO-optimized content for vehicle promotions, service specials, dealership events, and more.
• Plan and produce short-form and long-form video content, including vehicle walkarounds, service spotlights, testimonials, and behind-the-scenes footage.
• Collaborate with the marketing team to align content with branding, campaigns, and business objectives.
• Monitor content performance using analytics tools and make data-driven adjustments.
• Coordinate with dealerships, sales staff, and service departments to gather content ideas and highlight real-time stories.
• Stay current with automotive trends, consumer behavior, and digital marketing best practices.
• All other duties as assigned by leadership.

Skills

Content creation

Digital marketing

Storytelling

Time management

Collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Adobe Creative Suite

Final Cut Pro

Canva

WordPress

Job description

Brand Statement

Rev Up Your Career at Woodbine GM in Etobicoke, Ontario!

Join a team where progress isn’t just a goal, it’s the culture we live and breathe. As part of a family‑owned and operated automotive group, Woodbine GMembraces Kaizen —‘continuous improvement’— as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work.

At Woodbine GM, you’ll step into a fast‑paced, forward‑thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence. If you're passionate, driven, and ready to accelerate your career, this is the place for you.

Start your engine - your next great opportunity begins here!

As part of the Kaizen Automotive Group, Woodbine GMis proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued.Full‑Time employees enjoy a robust benefits package, including:

• Competitive Compensation
• Dental & Extended Health Coverage
• Company Pension
• Paid Time Off
• Life & Disability Insurance
• Employee & Family Assistance Programs
• Vehicle Purchase & Service Discounts
• Paid Professional Development
• Company‑Wide Appreciation Events
• And SO MUCH MORE!

Overview

The Marketing Content Creator will play a key role in shaping the voice and digital presence of our brand. From writing compelling copy and producing videos to managing social media and developing campaign assets, you'll be responsible for creating high-impact content that drives engagement, builds trust, and supports our sales and service goals. We are looking for a dynamic individual who is quick on their feet, good at multitasking, and able to create engaging content. This role involves repetitive tasks like on‑page text optimization and creating meta tags.

Responsibilities and Qualifications

• Develop and execute content strategies across digital platforms including social media, websites, email campaigns, blogs, and video channels.
• Write clear, engaging, and SEO-optimized content for vehicle promotions, service specials, dealership events, and more.
• Plan and produce short‑form and long‑form video content, including vehicle walkarounds, service spotlights, customer testimonials, and behind‑the‑scenes footage.
• Collaborate with the marketing team to align content with branding, campaigns, and business objectives.
• Monitor content performance using analytics tools and make data‑driven adjustments.
• Coordinate with dealerships, sales staff, and service departments to gather content ideas and highlight real‑time stories.
• Stay current with automotive trends, consumer behavior, and digital marketing best practices.
• All other duties as assigned by leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 2+ years of experience in content creation, digital marketing, or a similar role. Automotive industry experience is a plus.
• Strong writing and storytelling skills with attention to tone, grammar, and brand voice.
• Experience with photo/video editing tools such as Adobe Creative Suite, Canva, Final Cut Pro, or similar.
• Proficient in social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Knowledge of SEO, basic HTML, and CMS platforms (e.g., WordPress) is a plus.
• Self‑starter with strong time management skills and a collaborative mindset.

INDCHO

Disclosures

Equal Employment Opportunity

We are an equal opportunity employer and are committed to providing a diverse, inclusive, and accessible workplace. Employment decisions are based on qualifications, merit, and business needs.

Accessibility & Accommodation Statement

We are committed to providing accommodations in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the recruitment or selection process, please let us know and we will work with you to find an accommodation by emailing [e-mail].

Privacy Notice

Personal information collected during the recruitment process will be used for hiring purposes and handled in accordance with applicable privacy legislation.

Artificial Intelligence Disclosure

We use artificial intelligence–enabled tools, including Predictive Index, as part of our recruitment process to assess role‑related suitability. The use of these tools does not replace human decision-making. All hiring decisions are made by human representatives involved in the hiring process.