Content and Social Media Specialist

Robertson College; Alberta; On-site; CAD 50,000 - 70,000; Full time

Job summary

A community-focused educational institution in Alberta seeks a Content Specialist to enhance its community engagement through creative content development. The role involves building relationships with local organizations, crafting compelling social media content, and employing analytics to measure success. Ideal candidates should possess strong storytelling skills and experience in content creation. This position encourages a diverse range of applicants, fostering an inclusive work environment.

Benefits

Inclusive work environment

Opportunity for community impact

Qualifications

• Strong consideration given to experience in content creation and social media presence.
• Ability to communicate effectively and clearly.
• Experience with analytics tools preferred.

Responsibilities

• Develop community engagement strategies and relationships with local organizations.
• Create and execute content strategies for social media.
• Analyze and report on content performance metrics.

Skills

Storytelling

Content Creation

Community Engagement

Analytical skills

Communication

Creative Thinking

Education

Post secondary education in marketing

Familiarity with content management systems

Tools

Social media platforms

CRM software (SalesForce)

Graphic design tools

Video editing tools

Job description

Robertson is the School of New Work. Our vision is for everyone to have a good life through a prosperous and fulfilling career. Our mission is to empower our learners with the most relevant training and up-to-date industry insights so that they may find fulfilling and meaningful careers.

Position Overview

The Content Specialist will play a pivotal role in expanding Robertson College's reach and impact within the community. Reporting to the Manager of Strategic Partnerships, this individual will be responsible for building and nurturing relationships with community organizations, alumni, and local employers to foster strong community ties, and support the college's strategic growth initiatives. This person requires an entrepreneurial spirit, and is a creative visionary with a passion for story telling through videography, and social media.

Key Responsibilities

• Community Engagement: Develop and execute strategies to build and maintain strong relationships with community organizations, local businesses, and educational institutions.
• Represent Robertson College at community events, workshops, and industry gatherings.
• Identify and pursue opportunities for collaborative partnerships that align with the college's mission and strategic goals.
• Content Creation: Plan and execute a content strategy to increase engagement and grow our followers on all social media platforms.
• Capture, edit and produce high quality content.
• Write compelling captions, create engaging reals, and craft social media posts that align with the College’s brand and overall strategic goals.
• Implement SEO best practices and social media strategies to increase content visibility, engagement and website traffic.
• Collaboration and Reporting: Foster collaborative relationships with marketing, sales, operations, workforce department/division leaders to ensure a cohesive approach to content that supports both individual division goals and college-wide initiatives.
• Ensure all content initiatives align with overall marketing strategies and contribute positively to the college's brand and reputation.
• Regularly analyze and report on content performance metrics to assess the effectiveness of content strategies and campaigns.
• Use insights from data to refine content approaches, increase engagement, and meet key performance indicators for each division.
• Trend Monitoring and Innovation: Stay informed of the latest trends in content marketing, digital technology, and educational advancements to keep content relevant and impactful.
• Introduce innovative content solutions and practices to enhance visibility and engagement across targeted audiences.

What are we looking for?

• Talent for developing original and creative ideas and engaging storytelling content for audiences.
• Proven experience and familiarity with content management systems, analytic tools and potentially graphic design or video editing tools.
• A background or post secondary education in marketing is an asset, but strong consideration will be to proven experience in content creation and social media presence.
• Ability to communicate effectively and clearly.
• Proficiency in CRM software (preferable SaleForce) and sales technology tools.
• Analytical mindset with the ability to use data-driven insights to improve sales performance.
• Commitment to excellence and a results-oriented approach.
• Must be willing to travel to other campuses and attend events.

Don’t feel like you meet every requirement? We encourage you to apply anyways! Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single requirement.

WHY WORK WITH US

Education Canada Group (the parent company of Robertson College) is an equal opportunity employer. We celebrate diversity in our inclusive work environment and encourage people from all walks of life to apply. We are committed to fostering an inclusive and diverse environment where everyone feels seen, heard, and valued.

We acknowledge that our campus located in Winnipeg is on Treaty 1 territory, the traditional lands and waters of Anishinaabe, Ininiwak, Anishininiwak, Dakota, and Dene peoples, and the National Homeland of the Red River Métis. We acknowledge that our water is sourced from Shoal Lake 40 First Nation located on Treaty 3.

In Alberta, We acknowledge Robertson College is on the traditional territories of the Blackfoot Confederacy, the Tsuut’ina, the Iyarhe Nakoda Nations, the Métis Nation (Region 3), and all people who make their homes in the Treaty 7 region of Southern Alberta.

In Edmonton on Treaty 6 territory, a traditional gathering place, traveling route and home for many Indigenous Peoples including the Nehiyawak/Cree, Tsuut’ina, Niitsitapi/Blackfoot, Métis, Nakota Sioux, Haudenosaunee/Iroquois, Dene Suliné, Anishinaabe/Ojibway/Saulteaux, and the Inuk/Inuit.

We thank all applicants, but only those selected for an interview will be contacted.