Content and Communications Strategist

Poka EN; Montreal (administrative region); Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work policy

Remote work option

MacBook Pro and home office allowance

Job summary

Poka is seeking a Content Marketing Strategist to lead global content strategy across the buyer journey, collaborating with senior marketing leaders and cross-functional teams. You’ll formalize and accelerate video strategy to create a scalable, high-impact channel and drive measurable business results.

You will build a modern content engine, leverage AI to enhance performance, and ensure consistent brand storytelling across formats, channels, and regions.

Qualifications

• 5+ years of experience in content marketing, product marketing, PR, or corporate communications - ideally in B2B SaaS.
• Strong editorial mindset and persona-driven, value-based messaging across the buyer journey.
• Exceptional English writing and editing skills; can make complex topics clear and compelling.
• Strong analytical skills; experience measuring content effectiveness and KPI-driven improvements.
• Experience using modern AI tools to enhance productivity, content performance, and distribution.
• Balance of creativity and structure to build scalable content systems.
• Comfort working in a fast-paced global environment with multiple priorities.
• B2B SaaS experience; manufacturing/industrial tech is a plus.
• Bilingual (French) is an asset.

Responsibilities

• Define and execute a comprehensive content strategy aligned with business priorities, product initiatives, and regional growth goals.
• Build and manage a dynamic editorial calendar mapped to personas and stages of the buyer journey.
• Develop and lead Poka’s video content strategy and ensure it becomes a high-impact channel.
• Produce high-value content assets (whitepapers, guides, case studies, landing pages, blogs, video scripts, infographics).
• Write and edit blogs, web copy, email campaigns, abstracts, and sales enablement materials.
• Leverage AI-powered tools to enhance research, creation, optimization, and personalization while maintaining brand integrity.
• Collaborate with Product, Sales, Customer Success, and Leadership to translate SME into external narratives.
• Build repeatable workflows to maximize reach and lifecycle of content across channels.
• Partner with performance marketing to ensure content supports campaign goals and pipeline.
• Define, track, and report on content KPIs to refine strategy and improve effectiveness.
• Manage internal contributors and external writers, designers, video partners, and agencies.

Skills

Content marketing

Editorial mindset

Video strategy

AI tools

Analytics

Project management

Tools

HubSpot

Video editing tools

SEO tools

Job description

At Poka, we're changing how the world's industrial teams work — capturing the knowledge of their best people and putting it in every operator's hands.

Our connected worker platform is purpose-built for manufacturing and the wider industrial world, with industrial AI inside the shift, not on top of it. The result: frontline performance that becomes compounding knowledge and measurable impact — every shift, every site, every region.

We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a fast-growing part of the IFS family, you'll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done.

Shape the narrative of the connected worker movement

We’re looking for a strategic, hands-on Content Marketing Strategist to elevate Poka’s voice in the market and accelerate our next stage of growth. This role goes beyond writing - you’ll define how we tell our story across formats, channels, and regions, ensuring our content drives measurable business impact.

If you’re excited about building a modern content engine - including a stronger video presence and using data and AI to continuously improve performance, this role is for you.

The role

As Content Marketing Strategist, you’ll own and evolve Poka’s global content strategy across the full buyer journey from awareness to decision. You’ll work closely with the VP Marketing, Director Demand Generation and cross-functional teams to ensure our messaging is clear, differentiated, and performance-driven.

You’ll also take the lead in formalizing and accelerating our video strategy, bringing structure, consistency, and measurable impact to this critical channel.

This is a high-visibility role with direct influence on pipeline, brand perception, and market positioning.

What you’ll be doing

• Define and execute a comprehensive content strategy aligned with business priorities, product initiatives, and regional growth goals.
• Build and manage a dynamic editorial calendar mapped to personas and stages of the buyer journey.
• Develop and lead Poka’s video content strategy, including thought leadership, customer stories, product storytelling, and campaign support—ensuring video becomes a scalable, high-impact channel.
• Produce high-value content assets (e.g., whitepapers, guides, case studies, landing pages, blogs, video scripts, infographics) that support demand generation, SEO, and brand awareness.
• Write and edit blogs, web copy, email campaigns, speaking abstracts, and sales enablement materials to support integrated marketing programs.
• Leverage the latest AI-powered tools to enhance content research, creation, optimization, personalization, and performance analysis—while maintaining strong editorial standards and brand integrity.
• Collaborate with Product, Sales, Customer Success, and Leadership to translate subject matter expertise into compelling external narratives.
• Build repeatable workflows to maximize the reach and lifecycle of each content asset across web, social, email, paid, PR, and events.
• Partner closely with performance marketing to ensure content supports campaign goals and pipeline contribution.
• Define, track, and report on content KPIs (engagement, SEO performance, conversion, influenced pipeline, etc.), using insights to continuously refine strategy and improve effectiveness.
• Manage internal contributors and external writers, designers, video partners, and agencies to ensure consistent quality and delivery.

What you bring

• 5+ years of experience in content marketing, product marketing, PR, or corporate communications - ideally in B2B SaaS.
• A strong editorial mindset and deep understanding of persona-driven, value-based messaging across the buyer journey.
• Exceptional English writing and editing skills - you can make complex industrial and technical topics clear and compelling.
• Strong analytical skills and experience measuring content effectiveness, tracking KPIs, and translating data into strategic improvements.
• Experience using modern AI tools to enhance productivity, content performance, and distribution strategy.
• A balance of creativity and structure, you can think big, but you also build systems that scale.
• Comfort working in a fast-paced, evolving global environment and managing multiple priorities.
• B2B SaaS experience required; manufacturing, industrial tech, or digital transformation experience is a strong plus.
• Bilingual (French) is an asset.

Why Poka?

This is a high-visibility role with real influence. You’ll help define a growing category in manufacturing technology, shape the voice of a scaling global company, and build modern, AI-enabled content operations from the ground up.

If you’re excited about turning complex industry challenges into content that drives real business impact - we’d love to connect.

What we offer:

• Scale-up energy with huge backing and a global yet close-knit team.
• Generous vacation policy, additional paid days, and charity day.
• Hybrid work policy - Employees who live within a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in-office two days per week.
• 100% remote work if you do not live within the radiuses mentioned above.
• A truly flexible schedule that allows you to adapt your work hours.
• Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP).
• A retirement savings plan with employer contributions.
• A MacBook Pro and a $500 home office allowance upon hiring.
• A generous annual learning and development budget to support your growth, plus the tools and opportunities you need to keep progressing in your career.
• A rewarding employee referral program for successful hires.
• Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.)

*Certain benefits are exclusively accessible to employees in Canada.

Please note: An understanding of Englishis essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.

At Poka, we are committed to equity, diversity, and inclusion in our hiring. You may choose to share your gender identity below to help us track and improve our hiring practices. This information is entirely optional, will be accessed only by authorized HR personnel, and will be used solely for anonymized, aggregate statistical reporting to ensure equitable hiring. Your choice will remain confidential and will not affect your application in any way. You may withdraw your consent at any time by contacting [e-mail].