Content and Communications Manager

DealMaker; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading fintech firm in Toronto is looking for a Content and Communications Manager to drive content strategies and enhance brand awareness. The role involves developing innovative content, managing social media strategies, and executing thought leadership initiatives. Ideal candidates should have a Bachelor's degree and 4-6 years of relevant experience in marketing communications. This position offers competitive benefits and equity opportunities.

Benefits

Competitive compensation with equity

Shared employee benefit plan (medical, vision, dental)

Annual learning support

Qualifications

• 4-6 years of experience in marketing communications or content marketing.
• Proven track record in creating successful content strategies.
• Experience in B2B marketing and demand generation preferred.

Responsibilities

• Develop quarterly marketing content strategies aligned with business objectives.
• Create compelling content across multiple formats.
• Monitor social media performance and engagement metrics.

Skills

Written communication skills

Verbal communication skills

Project management

Social media proficiency

Data-driven approach

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Office Suite

Google Workspace

Common CMS platforms

Hootsuite or similar

Job description

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

We are seeking a strategic and creative Content and Communications Manager to join our marketing team at DealMaker. This role will be responsible for developing and executing innovative content strategies that drive both brand awareness and demand generation, while leading our executive thought leadership and social media initiatives.

What You'll Do

Content Strategy & Development

- Develop and execute quarterly marketing content strategies aligned with business objectives and target audience needs

- Create compelling, multi-format content including blog posts, whitepapers, case studies, web copy, email campaigns, and sales enablement materials

- Collaborate with cross-functional teams to ensure content supports both brand positioning and demand generation programs

- Maintain content calendar and ensure consistent brand voice across all marketing materials

- Analyze content performance metrics and optimize strategies based on data-driven insights

Brand Awareness & Demand Generation

- Develop and execute a strategic plan to utilize content and communications to elevate the DealMaker brand across owned, earned and paid channels.

- Align corporate brand initiatives with executive brands (CEO/Founders) to drive awareness and build up their profiles as industry thought leaders.

- Partner with demand generation team to create content that supports lead generation and nurturing campaignsSupport integrated marketing campaigns with compelling copy and creative direction

- Ensure all communications maintain brand consistency and adhere to brand guidelines

Executive Communications & Thought Leadership

- Lead the development and execution of executive thought leadership strategy

- Craft executive content including bylined articles, speaking proposals, industry commentary, and executive social media content

- Manage executive communication workflows and approval processes

- Identify and secure thought leadership opportunities including speaking engagements, podcast appearances, and industry panels

- Build relationships with key industry publications and media contacts

Social Media & Digital Communications

- Develop and implement comprehensive social media strategy across relevant platforms

- Create and curate engaging social content that amplifies brand messaging and thought leadership

- Monitor social media trends and industry conversations to identify engagement opportunities

- Manage social media editorial calendar and posting schedules

- Track and report on social media performance and engagement metrics

What You Have

Experience & Education

- Bachelor's degree in Marketing, Communications, Journalism, English, or related field

- 4-6 years of experience in marketing communications, content marketing, or related field

- Proven track record of developing and executing successful content strategies

- Experience with B2B marketing and demand generation preferred

Skills & Competencies

- Exceptional written and verbal communication skills (samples required)

- Experience with executive communications and thought leadership development

- Strong project management skills with ability to manage multiple priorities and deadlines

- Proficiency in content management, social media, and marketing automation systems/tools

- Creative thinking with ability to translate complex concepts into compelling, accessible content

- Data-driven approach with experience analyzing content performance and ROI

Technical Requirements

- Proficiency in Microsoft Office Suite, Google Workspace

- Experience using common CMS platforms (Webflow or similar)

- Familiarity with social media management tools (Hootsuite, Sprout Social, or similar)

- Basic understanding of marketing automation platforms (HubSpot, Marketo, Pardot, or similar)

- Knowledge of design tools (Canva, Adobe Creative Suite) preferred

- Analytics tools experience (Google Analytics, social media analytics) preferred

Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:

-Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor

-A diverse & distributed team of doers, innovators, and experts

-Shared employee benefit plan (medical, vision, & dental)

-Strong autonomy with support from leadership

-Annual learning support And more!

Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.