Competitive Intelligence Marketing Manager

Dayforce; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Dayforce, a global HCM leader headquartered in Toronto, seeks a Competitive Intelligence Marketing Manager to shape the CI strategy and align Dayforce’s product, positioning, and go-to-market globally. You will work with Sales, Product, Technology, Marketing and other functions to deliver actionable competitive insights that drive growth.

Ideal candidates have 5+ years in CI/market research in HCM or enterprise tech, with strong analytical, communication, and cross-functional leadership skills,

Qualifications

• Five or more years of experience in competitive intelligence, market analysis, or market research related to HCM or other enterprise technology.
• Strong ownership mindset with the ability to lead initiatives from concept through execution.
• Passion for HR technology and future of work trends, including AI, skills and talent management, workforce management, and employee experience.
• Strong relationship-building skills with the ability to collaborate effectively across teams.
• Demonstrated ability to develop, prioritize, and deliver high-value initiatives.
• Strong analytical skills with the ability to synthesize information into compelling business insights.
• Creative problem-solving skills and a continuous improvement mindset driven by stakeholder feedback.
• Commitment to maintaining high ethical standards in competitive intelligence and ethical sourcing.
• Excellent written and verbal communication skills with ability to translate complex info into actionable recommendations.

Responsibilities

• Study the HCM market and monitor competitor activities globally and by region across product, pricing, GTM, and customer experience.
• Establish, maintain, and improve competitive intelligence assets.
• Collaborate with internal stakeholders and third-party resources to maximize relevance and impact of CI research.
• Participate in market sensing activities to support understanding of market trends across Dayforce.
• Support Product Marketing and Revenue Enablement with positioning, messaging, training, and enablement assets.
• Contribute to high-profile initiatives through tailored CI research and strategic guidance.

Skills

Years of CI experience

Ownership mindset

HR technology passion

Cross-functional collaboration

Strategic market insights

Analytical synthesis

Creative problem-solving

Ethical research practices

Communication skills

Job description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About The Opportunity

Put your imagination to the test and join one of the most exciting places to be in HCM technology as a Competitive Intelligence Marketing Manager.

We are seeking a collaborative and outcomes-oriented professional to lead our competitive intelligence strategy on a global scale.

In this role, you will report to the Vice President, Market Positioning and Strategy and contribute to our efforts to optimize Dayforce’s product, positioning, and go-to-market alignment with the evolving HCM market. You will work closely with colleagues across Sales, Product and Technology, Marketing and Communications, and other business functions to deliver meaningful competitive insights that support business growth and strategic decision-making.

What You’ll Get To Do

• Study the HCM technology market and monitor key competitor activities and updates globally and by region related to product, pricing, go-to-market strategy, and customer experience.
• Establish, maintain, and continuously improve Dayforce’s competitive intelligence assets.
• Identify and collaborate with internal stakeholders and third-party resources to maximize the relevance and impact of competitive intelligence research.
• Participate in broader market sensing activities and deliverables to support a strong understanding of market trends across Dayforce.
• Support the Product Marketing and Revenue Enablement teams by developing positioning, messaging, training, and other enablement assets.
• Support high-profile initiatives through tailored competitive intelligence research and strategic guidance.

Skills And Experience We Value

• Five or more years of experience in competitive intelligence, market analysis, or market research related to Human Capital Management (HCM) or other enterprise technology.
• Strong ownership mindset with the ability to lead initiatives from concept through execution.
• Passion for HR technology and future of work trends, including artificial intelligence, skills and talent management, workforce management, employee experience, and related topics.
• Strong relationship-building skills with the ability to collaborate effectively across teams.
• Demonstrated ability to develop, prioritize, and deliver high-value initiatives.
• Strong analytical skills with the ability to synthesize information from multiple primary and secondary sources into compelling business insights.
• Creative problem-solving skills and a continuous improvement mindset driven by stakeholder feedback.
• Commitment to maintaining high ethical standards in competitive intelligence, ensuring all research is gathered through appropriate sources and methodologies in accordance with Dayforce’s Code of Conduct.
• Excellent written and verbal communication skills with the ability to translate complex information into clear, actionable recommendations for Sales, Marketing, Product, and Corporate Strategy teams.

What Would Make You Stand Out

• Previous experience in Sales, Product Strategy, or Product Marketing.
• Experience developing competitive positioning and go-to-market strategies.
• Ability to influence cross-functional stakeholders through strategic market insights.
• Experience supporting enterprise technology organizations in highly competitive markets.

What’s In It For You

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

About The Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs