Competitive Intelligence Marketing Manager

Dayforce US, Inc.; Canada; On-site; CAD 90,000 - 140,000; Full time

Job summary

Dayforce US, Inc. is seeking a Competitive Intelligence Marketing Manager to lead our global CI strategy for HCM technology.

Reporting to the VP, Market Positioning and Strategy, you will shape how Dayforce positions its products, pricing and go-to-market in collaboration with Sales, Product and Marketing across regions. You will build and maintain CI assets, partner with internal teams and external resources, and deliver insights that inform strategic decisions and growth.

Qualifications

• Five or more years in competitive intelligence, market analysis, or market research related to HCM or enterprise tech.
• Ability to lead initiatives from concept through execution with cross‑functional teams.
• Excellent written and verbal communication translating complex data into recommendations.

Responsibilities

• Study the HCM technology market and monitor competitor activities globally and by region.
• Establish and continuously improve competitive intelligence assets.
• Collaborate with internal and external resources to maximize relevance and impact of CI research.
• Support Product Marketing and Revenue Enablement with positioning, messaging and training.

Skills

Ownership mindset

HR technology passion

Relationship building

Analytical thinking

Strategic insight

Effective communication

Job description

Canada

Job Description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award‑winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better ™ - Reflects our commitment to employees, customers, partners and communities globally.

About the Opportunity

Put your imagination to the test and join one of the most exciting places to be in HCM technology as a Competitive Intelligence Marketing Manager.

We are seeking a collaborative and outcomes‑oriented professional to lead our competitive intelligence strategy on a global scale.

In this role, you will report to the Vice President, Market Positioning and Strategy and contribute to our efforts to optimize Dayforce's product, positioning, and go‑to‑market alignment with the evolving HCM market. You will work closely with colleagues across Sales, Product and Technology, Marketing and Communications, and other business functions to deliver meaningful competitive insights that support business growth and strategic decision‑making.

What You'll Get to Do

• Study the HCM technology market and monitor key competitor activities and updates globally and by region related to product, pricing, go‑to‑market strategy, and customer experience.
• Establish, maintain, and continuously improve Dayforce's competitive intelligence assets.
• Identify and collaborate with internal stakeholders and third‑party resources to maximize the relevance and impact of competitive intelligence research.
• Participate in broader market sensing activities and deliverables to support a strong understanding of market trends across Dayforce.
• Support the Product Marketing and Revenue Enablement teams by developing positioning, messaging, training, and other enablement assets.
• Support high‑profile initiatives through tailored competitive intelligence research and strategic guidance.

Skills and Experience We Value

• Five or more years of experience in competitive intelligence, market analysis, or market research related to Human Capital Management (HCM) or other enterprise technology.
• Strong ownership mindset with the ability to lead initiatives from concept through execution.
• Passion for HR technology and future of work trends, including artificial intelligence, skills and talent management, workforce management, employee experience, and related topics.
• Strong relationship‑building skills with the ability to collaborate effectively across teams.
• Demonstrated ability to develop, prioritize, and deliver high‑value initiatives.
• Strong analytical skills with the ability to synthesize information from multiple primary and secondary sources into compelling business insights.
• Creative problem‑solving skills and a continuous improvement mindset driven by stakeholder feedback.
• Commitment to maintaining high ethical standards in competitive intelligence, ensuring all research is gathered through appropriate sources and methodologies in accordance with Dayforce's Code of Conduct.
• Excellent written and verbal communication skills with the ability to translate complex information into clear, actionable recommendations for Sales, Marketing, Product, and Corporate Strategy teams.

What Would Make You Stand Out

• Previous experience in Sales, Product Strategy, or Product Marketing.
• Experience developing competitive positioning and go‑to‑market strategies.
• Ability to influence cross‑functional stakeholders through strategic market insights.
• Experience supporting enterprise technology organizations in highly competitive markets.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

Proficiency in English is required for this position as this role will regularly interact with English‑speaking stakeholders, co‑workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English‑speaking co‑workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.