COMMUNITY RELATIONS MANAGER

Atrium Retirement; Canada; Hybrid; CAD 51,000 - 62,000; Full time

Benefits offered by this job

Bonus opportunities

Employee benefits

RRSP matching

Job summary

Atrium Retirement Residence in Orillia, Ontario, is seeking a Sales and Marketing Manager to drive occupancy, manage inquiries, and develop marketing plans that engage the local community. You will lead with a compassionate, senior-focused approach and coordinate events and partnerships to grow the resident base.

The role requires 3–5 years in sales, strong interpersonal skills, and a solid grasp of marketing strategies.

Qualifications

• Graduate of a post-secondary sales and marketing program.
• Demonstrated understanding of/empathy for the needs of seniors.
• Experience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special events.
• Experience in event planning.
• Proficient in the use of Microsoft Office.
• Knowledge of the surrounding area and communities.
• Strong interpersonal skills.
• Valid provincial driver’s license and access to a vehicle.
• Familiar with the provisions of the Occupational Health & Safety Act.
• 3–5 years experience in Sales.
• Experience in the senior housing or hospitality industries would be ideal but is not mandatory.
• Ability to embrace various skills from the team to maximize the potential to enhance the well-being of all individuals.
• Must have a clear vulnerable sector screen, no older than 6 months TB results less than 6 months, evidence of flu shot, must be able to provide three work references.

Responsibilities

• Leverage Lifetimes Living’s consultative sales process to help seniors and adult children make informed decisions when choosing a retirement residence.
• Drive occupancy levels and meet or exceed established sales targets.
• Manage telephone inquiries and convert them to personal visit bookings.
• Demonstrate a relaxed manner and a skill in going with the flow while ensuring work requirements are met.
• Conduct personal visits, follow up on leads, close sales through lease signings.
• Track sales activity in the CRS database and analyze reports to identify sales trends.
• Inspire others to be motivated and work with a passion, and empower team members.
• Drive referrals and traffic.
• Create, retain, and grow a portfolio of strategic networking partnerships with the local healthcare community and within the community at large.
• Maintains open communication at all levels.
• Presents a positive approach, not controlling language and actions towards people.
• Develop, promote, and implement marketing plans and social events.
• Monitor expenditures of funds allocated to the marketing budget.
• Any and all other tasks as assigned

Skills

Interpersonal skills

Sales experience

Marketing planning

Event planning

MS Office

Driver's license

Education

Post-secondary sales and marketing program graduate

Tools

CRM system (CRS)

Job description

Atrium Retirement Residence, Orillia, ON, CA

4 days ago Requisition ID: 1474

Salary Range: $56,500.00 To $56,500.00 Annually

“How do you bring kindness to others every day?”

Join us in our journey of kindness where compassion is our language, and kindness is our legacy. We are committed to nurturing a culture of kindness that flourishes within our team. Our valued team members are the heart of our mission and their well-being directly impacts the lives of those in our care.

The Sales and Marketing Manager reports to the General Manager and is responsible for driving sales in the community.

Wage Rate

The starting annual salary is $56,500.

Vacancy

This is an existing vacancy.

Responsibilities:

• Leverage Lifetimes Living’s consultative sales process “HOME Selling” to help seniors and adult children make informed decisions when choosing a retirement residence,
• Drive occupancy levels and meet or exceed established sales targets,
• Manage telephone inquiries and convert them to personal visit bookings,
• Demonstrate within the team a relaxed manner and a skill in ‘going with the flow’ emphasizing people’s individual needs and not tasks and routines while ensuring work requirements are met,
• Conduct personal visits, follow up on leads, close sales through lease signings,
• Track sales activity in our Customer Relationship System (CRS) database and analyze reports to identify sales trends specific to the community and residence,
• Inspire others to be motivated and work with a passion, and empower team members,
• Drive referrals and traffic,
• Create, retain, and grow a portfolio of strategic networking partnerships with the local healthcare community and within the community at large: build a qualified lead database,
• Maintains open communication at all levels,
• Presents a positive approach, not controlling language and actions towards people,
• Develop, promote, and implement marketing plans and social events,
• Monitor expenditures of funds allocated to the marketing budget,
• Any and all other tasks as assigned

Qualifications:

• Graduate of a post-secondary sales and marketing program or related programs,
• Demonstrated understanding of/empathy for the needs of seniors,
• Experience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special events,
• Experience in event planning,
• Proficient in the use of Microsoft Office,
• Knowledge of the surrounding area and communities,
• Strong interpersonal skills,
• Valid provincial driver’s license and access to a vehicle,
• Familiar with the provisions of the Occupational Health & Safety Act,
• 3 – 5 years experience in Sales,
• Experience in the senior housing or hospitality industries would be ideal but is not mandatory,
• Ability to embrace various skills from the team to maximize the potential to enhance the well-being of all individuals,
• Must have a clear vulnerable sector screen, no older than 6 months TB results less than 6 months, evidence of flu shot, must be able to provide three work references.

What do we offer you?

• Competitive wages and bonus opportunities
• Support for personal and professional growth
• Employee benefits
• Employee and Family Assistance Program
• Matching RRSP contribution

We appreciate all applicants' interest, only those selected for further consideration will be contacted.

As part of our recruitment process, we may use secure, limited AI tools to assist with administrative tasks such as organizing applications or analyzing role alignment. These tools are used solely to support our recruitment team. All hiring decisions are made by people.

We are committed to ensuring our hiring practices are equitable, inclusive, and privacy-conscious. Any personal information collected or processed is handled in accordance with the Personal Information Protection and Electronic Act (PIPEDA) and our internal privacy policies.

We strive to be diverse, inclusive, fair, equitable and accessible by addressing barriers and promoting dignity and respect for all. If you require accommodation at any time during the recruitment process please contact the hiring manager.