Community Relations Director

Amica Senior Lifestyles; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A senior living company in Toronto is seeking a Community Relations Director to oversee all sales and marketing activities. The ideal candidate will have strong interpersonal and communication skills, be experienced in community relations, and hold a post-secondary degree in sales or marketing. This role requires flexible hours and a valid driver's license. Join a team committed to making a real impact on seniors' lives.

Qualifications

• Experience in developing and implementing sales and/or marketing plans.
• Proven relationship selling skills.
• Experience in event planning.

Responsibilities

• Responsible for all sales, marketing, and promotional activities.
• Connect with people and build the business.
• Develop and implement marketing and sales plans.

Skills

Interpersonal skills

Communication skills

Sales skills

Planning and organizational skills

Leadership

Education

Graduate of a post-secondary sales and marketing program

Tools

Customer management database

Job description

Overview

COMMUNITY RELATIONS DIRECTOR – Amica Bayview Gardens

Amica Senior Lifestyles owns and operates over 30 senior living residences in British Columbia and Ontario, offering Independent Living, Assisted Living, Memory Care, and Long Term Care in BC. We combine expert care with premium hospitality and amenities for a personalized senior living experience.

At Amica, our values are at the heart of all we do. We are privileged to enrich the lives of seniors, their families and each other. We celebrate diverse perspectives and are committed to fostering an inclusive environment where everyone belongs.

We welcome applicants from all backgrounds, including those of all religions, ethnicities, people of diverse sexual and gender identities and expressions, Black, Indigenous, Racialized People, and Persons with Disabilities.

Become part of a team where you can make a real impact in the lives of others each and every day.

Key responsibilities

The Community Relations Director is responsible for all sales, marketing and promotional activities related to the awareness and lease of suites within the community. You will have drive and motivation to exceed monthly occupancy and revenue targets.

You will connect with people, sell a great product and network within the community to build the business. You will communicate the variety of amenities we offer potential residents, show them everything there is to love about Amica, and help them move in promptly. You will handle tours, administration, production of sales reports and prospect management in a timely and efficient manner, while ensuring prompt communication with the management team. You will maintain and update a fully completed database and stay connected with all leads and the community waitlist.

You will work with the General Manager and corporate marketing team to develop and implement marketing and sales plans. You will research, plan, budget and coordinate on-site and off-site marketing events to attract prospects and build relationships that lead to new leases. You will complete post-activity synopsis and reports to display return on investment.

How do I qualify?

You must have:

• Graduate of a post-secondary sales and marketing program or related programs
• Experience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special events
• Excellent interpersonal skills with proven relationship selling skills
• Superior oral, written and listening communication skills
• Experience in developing and managing budgets
• Independent, capable leader who excels in a team environment
• A valid driver\'s license

What we are looking for

• Knowledge of and experience in the seniors’ market, public health sector and private health sector
• Experience in event planning
• Strong computer skills including experience with a customer management database
• Strong planning, organizational and management skills
• Self-directed, motivated and resourceful, always performing in a highly professional manner
• Demonstrated ability to organize workload and set priorities accordingly
• Ability to work flexible hours (evenings and weekends are required)

Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.

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