Community Content Curator - Ontario (Temporary)

Arc'teryx Equipment; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Community Content Curator, where your passion for social media and community engagement will shine. In this dynamic role, you'll craft and execute an inspiring social strategy that connects people with nature and the brand's values. Collaborate with a passionate team to drive brand awareness and foster community connections. Your creativity will help elevate local events and product launches, making a meaningful impact in the outdoor community. If you're eager to blend your marketing expertise with a love for the outdoors, this is the perfect opportunity for you.

Qualifications

• 2+ years in social media or marketing, especially with retail brands.
• Experience in creating impactful social media content.
• Strong communication and writing skills.

Responsibilities

• Build and deliver a regional social strategy that drives engagement.
• Manage content calendar and oversee daily social media posts.
• Collaborate with marketing teams to create compelling content.

Skills

Social Media Management

Content Creation

Community Engagement

Brand Storytelling

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

MS Excel

MS PowerPoint

MS Word

Social Media Platforms (Instagram, TikTok, FB)

Job description

Department: Commercial

Reports to: Community Marketing Manager, Ontario

Location: Toronto, ON

Your Opportunity at ARC’TERYX:

The Community Content Curator is responsible for building and delivering an organic social strategy that inspires and engages our community, drives brand awareness and encourages people to get outside (trail/climb/snow), to visit local Arc’teryx stores, research product and attend events. Our regional social channels are important platforms to share news about Arc’teryx’s newest products and innovations, story tell about valued community partners and ambassadors and service our communities' questions. We are seeking someone who is driven and excited to grow the regional channels and increase community engagement, while infusing strategy and creative thinking. Alongside being involved in the community, this role is committed to educating others and providing exceptional service to guests while working in store.

The nature of this role requires the candidate to be located within one (1) hour from the city/store location. This role requires a minimum of two (2) days a week spent working in a Brand Store, and office hours are ideally worked in stores or at local community venues (I.e. climbing gyms).

Meet Your Future Team:

The Community Content Curator leads the organic social strategy and delivery for the region and collaborates closely with the Community Marketing Manager, Store Managers, Regional Manager, passionate retail store teams, all market stakeholders, NA Community team and head office brand and marketing teams. You are a true brand ambassador, consistently driving engagement with the brand. You are deeply connected to what is happening within your community, and are passionate about connecting the dots between people, projects, and events in alignment with Arc’teryx vision and values.

If you were the Community Content Curator now, here are some of the core activities you would be doing:

• Building and deliver an annual social strategy for the region that inspires, engages, and drives awareness
• Managing the regional content calendar, owning scheduling and publishing of daily content per channel
• Partnering closely with Community Marketing Manager and Store Managers on relevant content and storytelling moments (product, store openings, cultural moments, thought leadership, ambassador features, community partners and brand stories)
• Acting as channel owner for all social media channels within the organic ecosystem
• Responding, replying and scheduling inbound store social requests in a predetermined timeframe
• Creating content plans aligned to business priorities, including product launches, seasonal brand campaigns and key cultural moments
• Writing creative briefs that give clear direction to our creative services and brand teams to support branded asset requests and/or copy
• Participating in weekly community marketing meetings to ensure that store content needs and brand opportunities for social are captured and planned
• Project managing, creating and curating content, including photoshoots, copy, video, UGC content, and brand assets delivery
• Co-managing a content curation budget for the region
• Playing a key role in our ambassador and partnership marketing efforts, including identifying brand-right seeding candidates/product field testing opportunities, relationship building, reposting content and engaging with influencer posts
• Owning weekly/monthly/quarterly reporting on KPIs, including follower growth targets, engagement and traffic
• Ensuring event content is gathered and shared accordingly
• Providing best in class guest experience on the sales floor while working in stores 2 days a week

Here are some of the things you could be working on in the future:

• A key role in our ambassador and partnership marketing efforts, including identifying brand-right seeding candidates/product field testing opportunities, relationship building, reposting content and engaging with influencer posts
• Owning all social listening efforts, including hashtag monitoring, managing social media crises, and identifying real-time marketing opportunities
• Partnering with the Brand content team, to guide and lead best practices for our social and conduct to inform our regional platform strategies with cross-functional teams such as the HQ Community team and Global Community team

Are you our next Community Content Curator?

• You have 2+ years' experience in a specialized social media or marketing role
• You have experience working with retail brands
• You have demonstrated experience developing and delivering impactful social media content
• You are a social media maven — authentically passionate about the field of social media and tapped into emerging channels and trends highly proficient in organic social media including Instagram, TikTok, FB, etc.
• You are a great communicator with an ability to write branded copy and communicate with ease
• You are highly creative, and known for disruptive ideas connected to the Arc’teryx values
• You are flexible and agile with a desire to work in support of local growing communities
• You have strong global awareness with respect to cultural sensitivities
• You are able to work well in a team setting and with various levels within the organization
• You are able to understand a budget, and have strong overall analytical capabilities
• You are able to organize and manage multiple, time sensitive projects
• You are able to work cross-functionally
• Experience working with retailers, preferably in the outdoor industry
• Strong computer skills – MS Excel, Outlook, Word, PowerPoint
• You have excellent oral, written and presentation skills
• You are self-motivated, committed, tenacious and goal-oriented
• You are energetic and passionate
• You have a positive, professional and enthusiastic attitude
• Your passion for your work is paralleled by your passion for getting outside and living it

$24.60 - $28.90 an hour A reasonable estimate of the pay range is CAD$24.60/hr - CAD$28.90/hr at the time of this posting. The pay range is based on market location and store type. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training.
Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.

Join us in creating positive change in ourselves, our communities, and the world.

Live it. Get out there - the mountains make us better

Disruptive evolution. In pursuit of better. Always.

Commit. We set bold objectives and see them through.