Communications & PR Specialist - Travel Industry #1508

Keller Executive Search; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job description

We are an established international destination marketing organization with operations across 14 global offices, committed to showcasing one of the world's premier travel destinations. Our mission centers on increasing visitor arrivals and enhancing destination recognition throughout strategic international markets.

As part of our Toronto operations, you'll join a collaborative global network that prioritizes innovation, teamwork, and measurable outcomes.

The Role

Our team is looking for an enthusiastic Communications & PR Specialist to support our Toronto office in enhancing destination visibility and increasing visitor numbers from the Canadian marketplace.

What You'll Do

• Plan Events: Organize and execute press and corporate events across Canada
• Create Compelling Content: Craft press releases, story pitches, and communications that resonate with target audiences
• Manage External Partners: Collaborate with our external PR agency to ensure clear objectives and strong performance
• Drive Results: Monitor performance against KPIs to ensure strong ROI and contribute to visitor growth targets
• Execute Communications Strategy: Implement comprehensive publicity campaigns with a focus on digital PR and broadcast media
• Lead Media Programs: Operate journalist assistance programs and coordinate customized media visits
• Build Strategic Relationships: Develop and maintain relationships with key Canadian travel and lifestyle media across broadcast, print, and digital channels
• Manage Budgets: Oversee allocated budgets for publicity and sponsorship activities

Why Join Us?

• Growth Environment: Work with a progressive, inclusive team that values your input
• Travel Opportunities: Some travel required for trade shows and industry events
• Flexible Work: Enjoy hybrid working with only 2 days required in our newly renovated Toronto office
• International Impact: Represent a beautiful destination and help travelers create unforgettable experiences
• Global Network: Be part of an international organization with offices worldwide

This position requires occasional travel, especially during busy periods, and some work outside regular business hours for events. We seek a candidate who is passionate about travel and tourism promotion and ready to make an immediate impact.

• Technical: Proficiency in Microsoft Suite and digital/social media platforms
• Experience: 3+ years in communications/marketing with a proven track record in the travel/tourism industry. Background with destination marketing organizations or tourism boards
• Personal Qualities: Creative, flexible, able to handle multiple projects simultaneously, and strong team player
• Education: Degree in marketing, communications, or business
• Skills: Strong writing abilities, event management experience, and excellent communication skills
• Language: Fluent in English, French proficiency an added advantage
• Media Knowledge: Experience building relationships with Canadian travel and lifestyle media

Salary: Competitive salary package of $68,000.00 CAD

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement

Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without discrimination based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered.

Commitment to Diversity and Inclusion

Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected. We believe that diversity strengthens our organization and enhances our ability to serve our clients effectively.

Reasonable Accommodations

Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities up to the point of undue hardship. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information

For client positions, compensation information will be provided in accordance with applicable provincial/territorial laws. Actual salary may depend on skills, experience, and other factors in compliance with pay equity legislation.

Compliance with Laws

Both Keller Executive Search and our clients comply with federal, provincial, and territorial laws governing employment standards and human rights. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment and Violence Prevention

Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment or violence based on any protected ground under human rights legislation. We are committed to maintaining a safe and respectful work environment for all employees.

Privacy and Pay Equity

• For information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at www.kellerexecutivesearch.com. We comply with applicable federal and provincial privacy laws.
• Both Keller Executive Search and our clients are committed to pay equity and conduct analyses in accordance with applicable federal and provincial pay equity laws.

Province/Territory-Specific Information

• Quebec: We adhere to French language requirements in accordance with the Charter of the French Language.
• Ontario: We comply with the Accessibility for Ontarians with Disabilities Act (AODA) and the Pay Transparency Act.
• British Columbia: We adhere to the BC Human Rights Code and the Employment Standards Act.
• Other Provinces/Territories: We comply with all applicable provincial and territorial employment and human rights legislation.

Veteran Status

Both Keller Executive Search and our clients provide equal employment opportunities to veterans in accordance with applicable laws.

Genetic Information

In accordance with federal and provincial/territorial human rights laws, both Keller Executive Search and our clients do not discriminate based on genetic characteristics.

Local Laws

Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location within Canada.