Communications Officer

Responsible for setting and guiding the strategy for all communications, website, social media, public relations, messages and collateral to consistently articulate the CFLA's mission. The Communications Officer will ensure that the CFLA is viewed as the primary source, disseminator, and conduit of information within this diverse network and constituent base.

Purpose & Scope

• Develop, implement, and evaluate the annual communications plan across the network's discrete audiences in collaboration with the CFLA team, volunteers, and stakeholders
• Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where, and when to disseminate
• Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities
• Manage the development, distribution, and maintenance of all print and electronic collateral, including, but not limited to, newsletters, brochures, and the CFLA’s website
• Coordinate webpage maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly
• Track and measure the level of engagement within the network over time
• Manage development, distribution, and maintenance of all print and electronic collateral, including, but not limited to, newsletters, brochures, annual report, e-newsletters, and the CFLA's website
• Coordinate and organize annual meetings that engage the network's discreet audiences
• Manage all media contacts
• Some shared responsibility for the CFLA’s professional development program (specifically, the Fundamentals and CLFP leasing education program) and providing liaison staff support for various CFLA Committees.

What You Need :

We are inviting candidates with the following qualifications to apply :

• University degree or College diploma
• Two or more years of communications, marketing, and / or public relations experience
• Ability to work effectively under pressure and use tact and diplomacy in dealing with all community members. Adheres to high ethical standards
• Highly collaborative style; experience developing and implementing communications strategies
• Excellent oral and written communication with demonstrated dynamic and engaging interpersonal, facilitation, and presentation skills, considering cultural and organizational contexts
• Relationship builder with the flexibility and finesse to "manage by influence"
• Strong analytical, research skills, project management and evaluation skills, including using technology to manage data, analyze and generate reports
• Proficient in the use of computers (MS Office and MacOS), and familiarity with client relationship or association management software (familiarity with Bizzone DNA Database is an asset)
• Proficiency in French is an asset

About the CFLA

The Canadian Finance and Leasing Association (CFLA) is a non-profit corporation representing approximately 200 firms active in Canada's asset-based vehicle and equipment finance industry. This industry is the country's largest provider of debt financing after the traditional lenders (banks and credit unions). CFLA’s key priorities are industry advocacy and information, professional development, and networking.

The CFLA offers the successful candidate an opportunity to make your mark on our Association, our industry and the Canadian economy more broadly, all in a dynamic and enjoyable environment, with a good work-life balance. The CFLA is currently seeking a fun and talented Communications Officer to become part of the CFLA team.