Communications & Marketing Lead

eTracks Tire Management Systems; Oakville; Hybrid; CAD 85,000 - 95,000; Full time

Job summary

eTracks Tire Management Systems, a leading organization in tire recycling and sustainability, is seeking a Communications & Marketing Lead to drive brand recognition and execute communications initiatives. This role requires a detail-oriented communications professional with 6-8 years of experience in relevant fields, who can navigate complex environments and collaborate effectively across teams. You will implement innovative strategies to elevate the eTracks brand through various communication channels and initiatives.

Benefits

Flexible work environment

Competitive total rewards package

Development opportunities

Generous paid time off

Qualifications

• 6-8 years’ experience in Communications roles demonstrating increasing levels of responsibility.
• Exceptional written and verbal English skills.
• Change management certification preferred.

Responsibilities

• Lead and implement communications and marketing strategies.
• Maintain positive customer and stakeholder relations.
• Develop and execute effective communications plans and materials.

Skills

Communication

Marketing Strategy

Relationship Building

Project Management

Education

Post-secondary degree or diploma in Communications or relevant field

Tools

Microsoft Office Suite

Adobe Express

CANVA

Mailchimp

WordPress

Google Analytics

Job description

eTracks Tire Management Systems is currently recruiting for the position of Communications & Marketing Lead.

Mandate of the Role

Reporting to the Vice President, Communications & Sustainability, the Communications and Marketing Lead will help build and ingrain brand recognition, raise event and key initiative awareness, execute exceptional communications initiatives while driving change management projects, maintain positive customer and stakeholder relations, and drive participation both internally and externally in various eTracks initiatives to support the approved annual objectives and strategic communications plan.

How the Mandate will be Fulfilled

This role is an excellent opportunity for a Communications Professional who has an affinity for detail and nuance, exceptional written and verbal English skills, and a proven ability to build and maintain relationships at all levels of the organization. You will also have the ability to work calmly, strategically and efficiently within complex and sometimes challenging situations, all while maintaining deadlines and a creative solutions-oriented approach.

You will lead, co-create, ideate, implement, and deliver compelling change communications and marketing strategy and tactics to effectively articulate and promote eTracks through various mediums, (e.g. print, online, social media, presentations, events, sponsorship, etc.) and to various stakeholders (tire manufacturers, OEMs, supply chain stakeholders and within the broader tire recycling and circular economy industry).

You will be comfortable collaborating with others and advising / receiving subject matter expert inputs (as needed), at all levels of the organization, from front-line staff to senior leadership and ensuring that corporate objectives and goals are supported.You will also implement the annual Communications and Marketing Plan and support new product development and / or promotions.

You will assess and assimilate relevant information efficiently, to execute communications and marketing solutions that elevate and entrench eTracks’ brand within the industry and beyond.

Core Qualifications, Education, and Experience :

• Post-secondary degree or diploma in Communications, or relevant field, or equivalent experience.
• Member of the International Association of Business Communicators (IABC) preferred.
• 6-8 years’ experience in Communications roles demonstrating increasing levels of responsibility and achievement.
• Change management certification
• Media & Public Relations experience.
• Demonstrated examples of experience in developing reports and presentations for internal, external and / or public facing use.
• Digital portfolio of your own written work and communications campaign examples.
• Proven experience in change management expertise involving both internal and external stakeholders, partners and agencies.
• Exceptional English writing / editing skills, including proofreading, conceptualizing, eye for detail, succinct and clear flow, and theme development.
• Working knowledge and ability to produce creative briefs for complex design projects, and to create various graphics for digital and print.
• Proficient in Adobe Express, CANVA and / or other design applications (Photoshop, Illustrator, etc.) to produce posters, handouts, presentation and / or advertising graphics.
• Comprehensive understanding of Communications’ best practices, techniques, and related technologies, and demonstrated interest in keeping up with the evolving field of Communications.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), project management tools, email automation (Mailchimp), website and content management systems (WordPress) and Google Analytics required.
• Experience in managing budgets and vendors.
• Collaborative team player, able to work independently and on a team as needed.
• Passion for recycling, sustainability, and circular economy topics.
• Working knowledge of government relations and its role and impact on regulated industries.
• Valid driver’s license and access to a vehicle (required).

Essential Attributes for Success

Communication and Marketing

You’ll be able to engage with various key stakeholders, such as : eTracks staff and the leadership team, tire producers (manufacturers and auto-makers), tire collection sites (tire shops, car dealerships), used tire hauling companies and used tire processing plants.

You’ll be able to work calmly, thoughtfully and productively within an expanding and contracting business and industry, pivoting as needed, knowing when to stay the course; and maintaining a positive, solutions-oriented outlook, where changes and challenges are viewed as opportunities.

You’ll be able to develop and execute effective communications, including, communications plans, newsletters, presentations, press releases, targeted emails, articles, videos, infographics and media opportunities.

You’ll demonstrate a keen, consistent accuracy in your written and edited work, allowing you to develop and co-create content for a variety of audiences.

You’ll provide communications recommendations and advise to support staff in their day-to-day work, projects, or crisis-related communications, providing strategic and common-sense messaging around a variety of complex and changing topics.

You’ll be able to plan and manage events, brand representation, promotional items, sponsorships, supporting both eTracks events, programs and external sponsorships and collaborations.

Flexibility and Resilience in a Changing Environment

Your ability to nimbly handle complex themes and nuance and navigate ongoing change through your innate ability to find balance and maintain a growth mindset.

You’ll be able to adapt to new / changing situations and / or reaffirm to clarify vision during times of disruption.

You’ve learned strategies and tactics to avoid being overwhelmed and you are able to remain objective and motivated in a variety of situations that require communications expertise.

You’ll be excited to represent eTracks by leading the organizing, attending and / or hosting, as needed, at special events during, and occasionally outside of normal working hours.

Relationship Building and Collaboration

You’ll be able to build and maintain solid relationships with the internal team at all levels of the organization. (We have a great, collaborative team!).

You’ll be able to effectively present ideas and strategies that help to strengthen the eTracks brand and seek to improve programs and initiatives year-over-year.

You’ll be able to effectively collaborate with all levels of the organization to create effective plans and to promote the organization’s programs, events, and projects.

You’ll be able to work proactively and inclusively to support productive relations with the team and stakeholders affiliated with eTracks.

You’ll be able to effectively create / co-create and present ideas, analytics and outcomes to the Senior Leadership Team.

Why work at eTracks?

• We offer a flexible, hybrid work environment, where employees are able to work from home up to 50% of the time (according to business needs).
• Fast- paced, not-for-profit environment where every day is a different challenge.
• Small-team culture where we “all in it together” and have each other’s back.
• Competitive total rewards package including Extended Health Benefits, Dental Benefits, generous paid time off, GRRSP / TFSA plans.
• Development opportunities and a chance to be involved in the “whole business”.
• A challenging yet rewarding opportunity which will drive you to achieve.

Salary Range : $85,000 – $95,000 annual (depending on experience)

Learn more about eTracks by visiting our website :

If you are interested in joining our team, please submit your resume and cover letter indicating salary expectations to

Please include “Communications & Marketing Lead” in the “Subject” line.

We thank all candidates for their interest, however only those selected for interviews will be contacted.

eTracks Tire Management Systems is an equal opportunity employer and strives to ensure that its hiring process meets the needs of all persons with disabilities. As such, eTracks Tire Management Systems will provide reasonable accommodation for any applicant, as requested during the hiring process.

eTracks Tire Management Systems seeks to fully integrate the principles of Employment Equity and will ensure the full participation and advancement of members of historically disadvantaged groups (i.e., members of visible minorities, persons with disabilities, women, and aboriginal peoples). eTracks Tire Management Systems will achieve this by ensuring that its hiring process is fair and equitable for all persons.