Communications, Marketing & Engagement Specialist

Brock University; St. Catharines; Hybrid; CAD 66,000 - 68,000; Full time

Job summary

An esteemed Canadian university in St. Catharines seeks a Communications, Marketing & Engagement Specialist to manage internal and external communications. The ideal candidate will produce content to enhance student experiences and support marketing strategies for graduate studies. A degree in a related field and experience in communications and marketing are required. This fixed-term contract offers competitive salary and benefits.

Benefits

Health & Dental Benefits

Pension Plan

Up to 3 weeks vacation

Flexible Work Arrangements

Qualifications

• Experience in communications, media relations, public relations, or marketing.
• Strong portfolio demonstrating conceptualization and execution.
• Knowledge of Web Accessibility standards.

Responsibilities

• Manage and implement internal and external communications for the Faculty.
• Create content for student communications, including newsletters.
• Monitor social media platforms for audience engagement.

Skills

Communications

Marketing

Project Management

Graphic Design

Social Media Management

Education

Undergraduate degree in a related field

Tools

Microsoft Office

Adobe Acrobat

WordPress CMS

Google Analytics

Job description

Brock University is located on the traditional territory of the Haudenosaunee and Anishinaabe peoples, many of whom continue to live and work here today. This territory is covered by the Upper Canada Treaties and is within the land protected by the Dish with One Spoon Wampum Agreement.

We are one of Canada’s leading comprehensive universities and a Top Employer in Hamilton-Niagara. Brock has been ranked #3 as Canada’s Best Employers and top 10 as one of Canada’s Best Employers for Diversity compiled by Forbes and Statista. We are an inclusive, welcoming community that offers a wide range of unique career opportunities.

Ignite new possibilities for your career. Break through at Brock.

Post End Date:

August 10, 2025 at 11:59 PM

This job advertisement is to fill an existing vacancy in the Administrative Professional (Employee Group)

Please note: This is a fixed-term contract with benefits set to conclude in April 2027.

About the Role:

Reporting to the Associate Director, Graduate Education Engagement, the Communications, Marketing & Engagement Specialist is responsible for the management, development and implementation of the strategic design and execution of all internal and external communications and marketing projects in the Faculty of Graduate Studies and Postdoctoral Affairs (FGSPA). The incumbent plays an integral role in supporting student recruitment, conversion and retention initiatives, producing content targeted at enriching a prospective or current student’s experience at Brock.

The Communications, Marketing & Engagement Specialist liaises with the University Marketing and Communications department, committees/student groups and all Graduate Program Faculties across campus to ensure all University branding and standards are met. The incumbent is responsible for marketing Brock’s graduate programs and experience externally, by showcasing the University’s areas of research and academic strength and by promoting Brock’s graduate student experience.

The Communications, Marketing & Engagement Specialist will:

• Develop detailed work plans, project schedules, financial estimates, resource plans, and briefings across the FGSPA portfolio on an on-going basis;
• Create content and prepare all student communications for current graduate students, including weekly newsletters, emails and letters, videos, ensuring compliance with accessibility and branding standards;
• Create targeted content to new, incoming and returning graduate students at Brock, including but not limited to weekly newsletters, emails and letters, furthering the student retention goals on campus;
• Support the Marketing & Communications department in establishing and tracking Key Performance Indicators for digital elements of FGSPA marketing and communications strategy;
• Develop and create branded slide decks for internal and external presentations to help advance Brock’s strategic priorities;
• Develop comprehensive, cohesive and branded graphic design as well as formatting and editing to all Faculty of Graduate Studies and Postdoctoral Affairs reports and materials;
• Provide support and manage virtual and in-person events, such as recruitment fairs and info sessions, convocation experience, knowledge translation competitions, to create and capture content (i.e., design branded materials, promote, advertise, write content, photography, etc.);
• Act as the internal lead for FGSPA Campaign Monitor email management software and ensure internal and external lists are being used and managed properly in accordance with relevant legislation (i.e., Freedom of Information and Protection of Privacy Act, Canada’s Anti-Spam legislation, etc.);
• Support and work collaboratively with staff from University Marketing & Communications on website standards, web content placement and special messages to share graduate studies content via University main webpage;
• Monitor the Faculty of Graduate Studies and Postdoctoral Affairs' social media platforms, related activity and social media mentions to assess Brock’s reputation with prospective and current students;
• Write impactful Brock news stories (i.e., student funding and research opportunities, student success stories, and Faculty initiatives).

Key Skills and Experience:

• Undergraduate degree in a related field of study (i.e., Digital Humanities, Marketing, Communications, etc.).
• Experience in communications, media relations, public relations, or marketing;
• Experience in managing a brand account;
• Familiarity with Web Accessibility standards and designing for inclusive experiences;
• Strong portfolio demonstrating an ability to conceptualize, design and execute strategic, results-driven creative suited to engage audiences across multiple channels and platforms;
• Detailed knowledge of computer application skills including Microsoft Office Outlook, Excel, PowerPoint, Publisher, Adobe Acrobat, web applications, and social media platforms (Facebook, Twitter, LinkedIn, Instagram, Hootsuite, etc.), as well as WordPress CMS;
• Demonstrated prior experience managing and creating website content (maintenance, design, editing, creating) for more than one department;
• Strong project management, brand management, and marketing research skills, and the ability to effectively manage multiple projects from conception to implementation and work effectively with employees at all levels;
• Working knowledge of filming and video production, and basic understanding of graphic design concepts and programs;
• Knowledge of Google Analytics, as well as Google and Facebook advertising;
• Excellent communication skills (written and verbal) to communicate with students, faculty, staff and the general public in a professional and tailored manner;
• Excellent attention to detail and editing skills.

Salary and Total Rewards:

• Job Grade L, Salary Scale: $66,817- $108,353
• Target Hiring Range: $66,817-$68,000*
• This is a Fixed-term Contract position that includes:
• Health & Dental Benefits: Comprehensive extended health, dental, and vision coverage.
• Pension Plan: Enrollment eligibility in the Brock University Pension Plan.
• Vacation: Up to 3 weeks per year, in addition to university holidays.
• Flexible Work Arrangements: Hybrid work schedule available.

*The final salary is based on experience, internal equity, and budget considerations within the target hiring range.

We are committed to offering flexible work arrangements where possible as outlined in our Flexible Work Arrangement Policy. As a student-centered organization, all employees are required to work on campus as needed.

Brock University is committed to creating a respectful and equitable workplace. We strive to foster a culture of diversity and inclusion in our work and learning environments. We welcome applications from all qualified individuals and actively encourage applications from women, people with disabilities, members of the 2SLGBTQIA+ community, Indigenous Peoples, people who identify as Black, African and/or Caribbean, as racialized and/or as from ethnic and cultural minority groups, and other underrepresented demographic groups at Brock and in the Niagara region. Brock also recognizes intersectionality and the interconnected identities, histories, and experiences of these aforementioned groups.

We are committed to inclusive and barrier-free recruitment, and we accommodate the needs of applicants throughout all stages of the recruitment process, as outlined in our Employment Accommodation Policy and consistent with the requirements of the Ontario Human Rights Code. Please contact [e-mail] if you require a disability related accommodation so we can ensure your participation needs are met.

Brock University does not use AI Technology at any stage of the recruitment process.

We appreciate all applications received. Candidates that are selected for an interview will be contacted.

Learn more about Brock University by visiting www.brocku.ca.