Communications Manager, Canada (Contract)

G Adventures Inc (Canada); Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

G Adventures Inc (Canada) in Toronto is seeking a seasoned Regional PR & Communications Lead to shape and execute strategic communications across key markets. You will lead media relations, content development, regional campaigns and crisis guidance while aligning with global strategies.

You'll manage partnerships with airlines, tourism boards and travel agents, mentor regional staff, and collaborate with marketing and regulatory teams to ensure impactful storytelling and sustained brand growth.

Qualifications

• Minimum of 5 years of professional experience in PR or communications.
• Experience in travel industry preferred.

Responsibilities

• Lead media relations and content development across regional markets.
• Develop region-specific PR strategies aligned with global priorities.
• Manage crisis communications and incident response planning.
• Collaborate with marketing, partners and the regional team to deliver measurable brand impact.

Skills

PR leadership

Travel industry knowledge

Job description

About Us

Let's go on an adventure together!

Hey there, we're G Adventures. We're one of the world's leading small group travel companies, and we've always believed that travel isn't just about where you go - it's about how it changes you.

For the last 35 years, we've set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. And not to mention, as few selfie sticks as possible. Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it.

At G Adventures, our DNA (or GNA, if you will) is built on belonging - where bringing your authentic self to work every day isn't just accepted, it's downright celebrated. For our office crew - you wanna rock a t-shirt with your dog's face on it? We say go for it. For our Chief Experience Officers - you wanna hit the road and call some of the most epic places on Earth your home office? We love that - and we've got you. Wanna spend your days with people you genuinely like? Us too - and we're pretty sure you'll fit right in, wherever that is.

Now about that career of yours - this is the kind of place where you can spread your wings and truly grow into your role. The best part? You get to do it all alongside a passionate, freakishly talented, one-of-a-kind bunch excited to produce top-notch work and spread a ridiculous amount of goodness at the same time.

Feel like this could be the right fit? We think so too, and we're already way too excited to meet you.

The Regional PR & Communications Lead is responsible for developing and executing strategic communication plans that elevate the company's brand presence across key markets. This role leads media relations, content development and regional communications initiatives, ensuring alignment with global strategies while addressing local market needs. It also involves team leadership, stakeholder collaboration, crisis management and performance analysis to drive brand awareness and support business growth.

Key Duties & Responsibilities

Communication Strategy and Brand Positioning

• Execute the company's communication strategy to reinforce the brand's leadership in adventure and responsible travel sectors.
• Collaborate with the global communications team to ensure consistent and aligned messaging across all markets and platforms.
• Develop and implement region-specific PR and communications plans that align with the global strategy while addressing local market nuances and opportunities.
• Tell the story of the company's mission and purpose as a leader in responsible travel and community tourism, leveraging partnerships with non-profit organizations to highlight impactful human-interest stories.
• Serve as the authoritative communications expert within the company, providing insights and guidance to support business growth.
• Collaborate with the critical incident team to plan and execute crisis communication responses when necessary.

Media Relations and Content Development

• Identify and develop compelling newsworthy stories by engaging with internal stakeholders to share with media outlets.
• Write, edit, and distribute press releases and media materials to consumer and trade media audiences.
• Secure and maintain high-level media coverage in target regional markets, focusing on trade, consumer and broadcast media.
• Scope, curate and submit industry award entries to sustain recognition and success.
• Identify and engage leading content creators to participate in press trips and content campaigns aimed at increasing brand awareness across social and digital channels.
• Manage all press office functions, including timely responses to media inquiries, media monitoring and maintenance of press lists.

Event and Trip Management

• Organize, manage and lead individual press trips for regional media, facilitating first‑hand brand storytelling experiences.
• Organize and lead media training sessions for regional spokespeople to enhance media engagement effectiveness and brand representation.

Team Leadership and Stakeholder Collaboration

• Collaborate closely with marketing and communications teams to integrate PR, social media and content initiatives.
• Maintain and develop relationships with key partners such as airlines, tourism boards and travel agents - fostering collaborative media and editorial opportunities.
• Manage the company's PR agency in the region, ensuring alignment with company strategy and performance objectives.
• Lead and mentor regional communications team members, fostering professional growth and ensuring consistent delivery of communications objectives.
• Coordinate with regional legal and compliance teams to ensure all communications adhere to regulatory requirements and company policies.

Skills & Experience

• Minimum of 5 years of professional experience in PR or communications, within either agency or in-house environments.
• Strong understanding of the travel industry, including both consumer and trade‑facing markets.
• Prov