Communications and Marketing Manager

Dalhousie University; Halifax; Hybrid; CAD 63,000 - 85,000; Full time

Benefits offered by this job

Defined benefit pension plan

Health and dental plans

Health spending account

Employee and family assistance program

Tuition assistance program

Job summary

Dalhousie University’s Faculty of Computer Science is seeking a Communications & Marketing Manager to lead strategic communications, marketing, and digital engagement initiatives. You will develop compelling content and manage the faculty’s digital presence to promote students, researchers, faculty, and alumni.

The role reports to the Dean, with hybrid work available and a focus on recruitment and external communications across local and international audiences.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field plus approximately three to five years of progressive communications and marketing experience (or an equivalent combination of training and experience).
• Demonstrated experience developing and implementing strategic communications, digital marketing, and brand initiatives across multiple platforms and audiences.
• Exceptional written and verbal communication skills with demonstrated experience creating compelling content for a variety of audiences and platforms, including web, marketing, news, and executive communications.
• Strong knowledge of digital marketing, social media, brand strategy, website content management, and analytics, with the ability to translate complex information into clear and engaging messaging.
• Demonstrated ability to exercise sound judgment, manage multiple priorities, build effective stakeholder relationships, and work independently in a fast-paced environment.

Responsibilities

• Develop and implement strategic communications, marketing, and storytelling initiatives that enhance the profile, reputation, and visibility of the Faculty of Computer Science while ensuring alignment with university objectives and brand standards.
• Research, write, edit, and produce high-quality communications and marketing content for multiple platforms, including websites, news stories, media materials, fundraising campaigns, recruitment initiatives, speeches, presentations, and executive communications.
• Identify, develop, and promote compelling stories highlighting the achievements of students, researchers, faculty, staff, and alumni, translating complex topics into engaging and accessible content for diverse audiences.
• Lead the planning and execution of integrated recruitment marketing campaigns across digital, print, social media, web, email, and video channels to support enrolment growth and strengthen engagement with target markets.
• Manage and optimize the Faculty’s digital presence, including websites, social media platforms, online advertising, and multimedia content, while monitoring trends, evaluating performance metrics, and recommending innovative communication strategies.
• Provide strategic communications counsel to senior leadership, lead media relations activities, and develop communications plans that support key projects, initiatives, issues management, and opportunities to advance the Faculty’s reputation locally, nationally, and internationally.

Skills

Strategic communications

Digital marketing

Brand initiatives

Content development

Written communication

Education

Bachelor’s degree in Communications, Public Relations, Marketing, or related field

Job description

Salary $63,337 - $84,730 per annum based on 35 hours per week

Classification

Classification ADM-05

Provisional Statement

This is a provisional classification. Formal regular review classification procedures may be initiated at any time by the incumbent or supervisor after the incumbent has worked a minimum of six months in the role.

Dalhousie University is Atlantic Canada’s leading research-intensive university and a driver of the region’s intellectual, social and economic development. Located in the heart of Halifax, Nova Scotia, with an Agricultural Campus in Truro/Bible Hill, Dalhousie is a truly national and international university, with more than half of our almost 21,000 students coming from outside of the province. Our 6,000 faculty and staff foster a vibrant, purpose-driven community, that celebrated 200 years of academic excellence in 2018.

Job Summary

The Faculty of Computer Science ( FCS ) offers degrees tailored to match individual interests in a high-tech discipline at the forefront of innovation. Staff work with faculty members to help build a foundation for student success as students prepare, through academics and research, for a career in one of the world’s hottest growth industries. Reporting to the Dean, the Communications & Marketing Manager leads strategic communications, marketing, and digital engagement initiatives for the Faculty of Computer Science. The role develops compelling content and recruitment marketing campaigns, manages the Faculty’s digital presence, and supports the promotion of its students, researchers, faculty, and alumni.

Key Responsibilities

• Develop and implement strategic communications, marketing, and storytelling initiatives that enhance the profile, reputation, and visibility of the Faculty of Computer Science while ensuring alignment with university objectives and brand standards.
• Research, write, edit, and produce high-quality communications and marketing content for multiple platforms, including websites, news stories, media materials, fundraising campaigns, recruitment initiatives, speeches, presentations, and executive communications.
• Identify, develop, and promote compelling stories highlighting the achievements of students, researchers, faculty, staff, and alumni, translating complex topics into engaging and accessible content for diverse audiences.
• Lead the planning and execution of integrated recruitment marketing campaigns across digital, print, social media, web, email, and video channels to support enrolment growth and strengthen engagement with target markets.
• Manage and optimize the Faculty’s digital presence, including websites, social media platforms, online advertising, and multimedia content, while monitoring trends, evaluating performance metrics, and recommending innovative communication strategies.
• Provide strategic communications counsel to senior leadership, lead media relations activities, and develop communications plans that support key projects, initiatives, issues management, and opportunities to advance the Faculty’s reputation locally, nationally, and internationally.

The successful applicant will be eligible for hybrid work (combination of in-person work on campus and remote work from within Nova Scotia) as agreed by all parties based on operational requirements and university guidelines.

Required Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field plus approximately three to five years of progressive communications and marketing experience (or an equivalent combination of training and experience).
• Demonstrated experience developing and implementing strategic communications, digital marketing, and brand initiatives across multiple platforms and audiences.
• Exceptional written and verbal communication skills with demonstrated experience creating compelling content for a variety of audiences and platforms, including web, marketing, news, and executive communications.
• Strong knowledge of digital marketing, social media, brand strategy, website content management, and analytics, with the ability to translate complex information into clear and engaging messaging.
• Demonstrated ability to exercise sound judgment, manage multiple priorities, build effective stakeholder relationships, and work independently in a fast-paced environment.

• Experience working in a post-secondary education, technology, or research-intensive environment.
• Knowledge of university policies, procedures, and academic administrative processes.
• Experience managing external communications vendors and producing multimedia content, including video, digital, and print communications materials.

The successful candidate is expected to demonstrate proficiency in Dalhousie’s core and leadership competencies, in particular:

• Respect & Inclusion
• Adaptability
• Knowledge & Thinking Skills
• Communication
• Service

Additional Information

Dalhousie University supports a healthy and balanced lifestyle.

• defined benefit pension plan
• health and dental plans
• health spending account
• employee and family assistance program
• tuition assistance program

Application Consideration

Applications from current university employees and external candidates are assessed concurrently. Current university employees will be given special consideration.
We sincerely appreciate all applications and note that only candidates selected for an interview will be contacted directly by the hiring department or People and Culture.

Diversity Statement

Dalhousie University commits to achieving inclusive excellence through continually championing equity, diversity, inclusion, and accessibility. The university encourages applications from Indigenous Peoples of Turtle Island (especially Mi’kmaq), persons of Black/African descent (especially African Nova Scotians), and members of other racialized groups, persons with disabilities, women, persons identifying as members of 2SLGBTQIA+ communities, and all candidates who would contribute to the diversity of our community. In accordance with our Employment Equity Policy, preference will be given in hiring processes to candidates who self-identify as members of one or more of the equity‑deserving groups listed above. For more information, including details related to our Employment Equity Policy and Plan and definitions of equity‑deserving groups please review our Employment Equity information. If you require any support for the purpose of accommodation, such as technical aids or alternative arrangements, please let us know of these needs and how we can be of assistance. Dalhousie University is committed to ensuring all candidates have full, fair, and equitable participation in the hiring process. Our complete Accommodation Policy can be viewed here .

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents

• Résumé / Curriculum Vitae (CV)

Optional Documents

• Cover Letter