Communication Specialist

CAMA; Guelph; Hybride; CAD 75 000 - 90 000; Plein temps

Résumé du poste

Chicken Farmers of Ontario is seeking a Communications Specialist who reports to the Senior Manager, Corporate Communications and Public Affairs. You will develop audience-focused content and support communications, media relations, events and stakeholder engagements to advance CFO's strategic and operational plans.

You will curate content, manage digital channels, monitor media, plan events, and collaborate with CFO leadership and farmers across Ontario.

Qualifications

• A degree in communications, journalism, marketing or a related field.
• 3-5 years of demonstrated experience in communications, journalism, marketing, or a related field.
• Experience managing media relations, stakeholder engagement and issues management.
• Experience supporting senior leaders with key messages, speeches, and briefing materials.
• Experience managing external vendors and multiple projects in a fast-paced environment.
• Knowledge of Ontario agri-food industry is an asset.

Responsabilités

• Produce a variety of communications products to support farmer and stakeholder engagement (annual report, key messages, web stories, scripts, news releases, briefs, presentations).
• Develops/implements communications strategies for operational, technical, policy/regulatory content and marketing materials.
• Translate complex ideas using plain language and storytelling techniques.
• Advise on social media and digital content across publications, websites, email, and video.
• Develop social media content and digital interactions on platforms like Instagram and ontariochicken.ca.
• Manage and develop website content with CFO SMEs on updates (auditing, pricing, allocation).
• Monitor media, influencers, and government channels; share timely insights with leadership.
• Support CFO events with logistics, materials, and on-site support.
• Cultivate relationships with CFO leadership, farmers, and stakeholders in Ontario.

Connaissances

MS Office

PowerPoint

Canva

Adobe Creative Suite

Social media platforms

SurveyMonkey

CRM / CMS tools

SAP CRM

Salesforce Marketing Cloud

CMS tools

Driver's license

Bilingual English/French

Formation

Degree in communications/marketing/journalism

Outils

SAP Client Relationship Management System

Salesforce Marketing Cloud

Content management systems

Description du poste

Reporting to the Senior Manager, Corporate Communications and Public Affairs, the Communications Specialist develops clear, audience-focused content and supports communications, media relations, events and stakeholder engagements that advance Chicken Farmers of Ontario's (CFO) strategic and operational plans.

KEY ACCOUNTABILITIES

Content Curation

• Uses superior writing skills to produce a variety of communications products to support farmer and stakeholder engagement, including the Annual Performance Report, key messages, web stories, scripts, news releases, briefing notes, presentations, and other written communications
• Develops and implements communications strategies to disseminate operational, technical, policy and regulatory-related communication and content, and associated marketing materials, for farmers and stakeholder audiences
• Applies plain language and storytelling techniques to communicate complex data and ideas through clear, persuasive writing
• Uses knowledge of social media and emerging communication platforms to provide creative and strategic advice for internal and external communications including publications, websites, electronic communication, social media and video production
• Develops social media content and digital communications interaction on platforms such as Instagram and ontariochicken.ca to enhance communication with key audiences, in compliance with social media standards and CFO brand guidelines
• Manages and develops website content, including working with CFO subject matter experts to publish regular updates related to the chicken sector and programs areas, such as auditing, pricing, and allocation

Stakeholder Relations and Event Management

• Regularly monitors traditional and social media, influencers, government channels, and stakeholder communications for political developments, commentary, risks, and opportunities and shares critical information with the Senior Manager, Corporate Communications & Public Affairs and other colleagues in a timely manner
• Uses superior event management skills to support CFO’s events, including logistical coordination, advance preparation of communication materials and onsite support and implementation
• Cultivates and maintains strong relationships with CFO leadership, farmers, and stakeholders in the Ontario agriculture and agri-food sector
• Implements communications campaigns and events in support of CFO’s social mission, as well as existing and emerging priorities of CFO

Media Relations and Marketing

• Responds to media inquiries in a timely and professional manner, coordinating accurate, clear and consistent responses with internal subject-matter experts and leadership
• Proactively identifies and pitches compelling stories to media, cultivating relationships with journalists and supporting interview preparation and follow-up
• Supports the development and execution of creative, integrated marketing campaigns that align with CFO’s priorities, audiences and brand guidelines
• Creates engaging social media content and identifies earned-media opportunities to extend campaign reach, strengthen awareness and support organizational objectives

QUALIFICATIONS

Education and Experience

• A degree in the field of communications, journalism, marketing or another relevant field
• 3 - 5 years of demonstrated experience in communications, journalism, marketing, or another relevant field
• Experience managing media relations, stakeholder engagement and issues management
• Experience supporting senior leaders with key messages, speeches, presentations and briefing materials
• Experience managing external vendors, agencies, or creative service providers
• Experience managing multiple projects and competing priorities in a fast-paced environment
• Experience in a regulatory environment considered an asset

Skills and Knowledge

• Technological Skills - MS Office, including PowerPoint skills, Canva, Adobe suite, social media platforms, Survey Monkey, Email distribution systems
• Experience with SAP Client Relationship Management System, Salesforce Marketing Cloud, and a variety of content management systems
• Must have a valid Ontario Driver’s License and ability to travel to locations not serviced by public transportation
• Flexibility to travel for meetings, events, and stakeholder engagements during evenings and weekends
• Excellent verbal and written communication skills
• Solid knowledge of current and emerging digital communication trends and tools
• Self-starter, critical thinker, and team player
• Bilingualism (English & French) considered an asset
• Knowledge of Ontario agri-food industry considered an asset

Working Conditions

• This role operates in a hybrid environment consisting of the CFO office and the option to work remotely in accordance with CFO's hybrid environment and may be revised from time to time
• This role requires regular travel to stakeholder events and meetings

COMPENSATION AND DISCLOSURE

Location:

Guelph, ON (Corporate Office) with option for hybrid work

Status:

Full Time hours, permanent

Salary Range:

$75,000 - 90,000 per year

Disclosure:

CFO does not use artificial intelligence (AI) to screen, assess, or select applicants for this position.

CFO's Commitment to Diversity and Inclusion:

At CFO, we are committed to diversity and inclusion, reflecting our industry and the communities where we live and work. We work together, unified by our respect for each other, CFO values, and the pursuit of our business strategy. Diversity at CFO is understanding, recognizing, and valuing the differences that make each person unique.

Our Hiring Commitment:

In compliance with Ontario's Working for Workers Four Act, CFO is committed to transparency. All candidates who participate in an interview for this position will be notified of the hiring decision within 45 days of their final interview.