Commercial Sales Manager

Western Financial Group; Winnipeg; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

14 Paid Wellness Days

3 weeks vacation

Company matching savings

100% employer paid group benefits

Volunteer/community involvement

Job summary

Western Financial Group is seeking a Commercial Sales Manager in Winnipeg, MB to lead a high-performing team and drive growth in commercial insurance. The role focuses on identifying opportunities, implementing sales strategies, and closing deals with a strong emphasis on mentorship and pipeline management.

You will recruit, train, and coach staff, manage performance, and collaborate with cross-functional partners while contributing to the community. This is an in-office, full-time position.

Qualifications

• General Insurance Level 2 required; RIBO or willingness to acquire within 30 days.
• Post secondary education an asset.
• Experience leading a team with a track record of exceeding targets.
• Experience recruiting, developing and performance managing a team.
• Involvement in industry associations and your community.
• Proven history of being a strong sales professional.
• Professional communication etiquette, both written and verbal.

Responsibilities

• Identify new business leads and opportunities; maintain prospect database.
• Build and maintain a high-performance team through recruiting, goal setting, coaching, mentoring.
• Lead the implementation of sales strategies and participate in closing Commercial sales.
• Create and implement a sales development plan to meet growth objectives.
• Track, analyze, and report sales results and adapt plans accordingly.

Skills

Sales leadership

Team management

Recruiting

Performance mgmt

Communication

Community involvement

Education

Post-secondary education

Job description

Proudly Canadian. Driven by Purpose. Rooted in Care.

Join a national team where people, purpose, and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2,300 team members supporting over one million customers across 200+ locations across Canada.

Commercial Sales Manager - Winnipeg, MB

Here Is What a Typical Day Looks Like

• Identifying new business leads and sales opportunities and providing to representatives to act upon and ongoing maintenance of the prospect information database
• Building and maintaining a high-performance team through actively recruiting and interviewing, goal setting, performance management, training, coaching, and mentoring
• Leading the implementation of sales strategies and participating in closing Commercial sales
• Actively involved in creating and implementing a sales development plan to meet growth objectives
• Tracking, analyzing, and reporting sales results and adapting tactical plans accordingly

The value you bring

• General Insurance Level 2 required. RIBO or willingness to acquire within 30 days of hire required
• Post secondary education an asset
• Experience leading a team with a proven track record of exceeding targets
• Experience recruiting, developing and performance managing a team
• Involvement in industry-related associations and your community
• Proven history of being a strong sales professional
• Professional communication etiquette, both written and verbal

Role Details

• Hours: Full Time, Permanent, 37.5 hours per week
• Location: Winnipeg, MB. In office
• Current Vacancy: Yes
• Compensation: $90,000 - $120,000, plus eligibility for performance-based bonuses
• Requisition #: 83095

Why Western?

Western’s people-first culture, grounded in our guiding principles of Truthfulness, Fairness, Value, and Loyalty, is recognized across Canada and strengthened by our commitment to wellness, flexibility, and meaningful community impact.

Highlights Include

• 14 Paid Wellness Days, 3 weeks’ vacation, company matching savings programs, and 100% employer paid group benefits for eligible employees
• Over 1,500 volunteer hours supporting 160+ charities in 2024–2025 through the Western Financial Group Communities Foundation.

Our Commitment to Inclusion:

At Western, we strive to create an accessible, equitable, and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer, we encourage applicants of all backgrounds to apply, even if your experience doesn’t perfectly match every qualification. If you need assistance or an accommodation during the hiring process, please contact [e-mail] or visit our Careers page.

Our Human First Hiring Approach:

We do not use artificial intelligence to screen, assess, or select applicants. All applications are personally reviewed by Western’s Talent Acquisition Consultants. As part of our hiring process, we use standardized, scientifically validated skills assessments (nonAI), and all results are reviewed by our hiring team.