COMM O 18R - Coordinator, Creative (Copywriting)

Government of British Columbia; Vancouver; Hybrid; CAD 64,000 - 73,000; Full time

Job summary

A leading government agency is seeking a Coordinator, Creative (Copywriting) to ensure effective branding and promotion of British Columbia's tourism. The role involves managing creative projects, collaborating with various stakeholders, and optimizing content across digital platforms. The ideal candidate has strong copywriting skills and experience in content marketing, making a significant impact on the province's tourism initiatives.

Qualifications

• Minimum two years experience in copywriting/creative content.
• Experience in creating, curating and publishing brand-aligned creative for digital channels.
• Excellent verbal, written, and visual communication skills.

Responsibilities

• Responsible for the development and management of creative assets.
• Support creative suppliers and manage creative initiatives.
• Curate compelling content for various distribution channels.

Skills

Copywriting

Communication

Project Planning

Creativity

SEO

Education

Degree or diploma in marketing, communications, or related field

Tools

Content Management Systems

Job description

***Please DO NOT apply for this position by submitting your profile on this BC Government Hiring Centre website. Applications must be made via the following directions below.***

Position: Coordinator, Creative (Copywriting)
Classification: CO18
Salary: $64,123.59 - $72,674.35
Status: Full-time, Permanent
Location:Vancouver, BC
Work Option: Hybrid
Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.
Closing Date: June 12, 2025, 4PM
Position #: 00100463
Competition #: DBC 2025-16

If you are interested and you meet the selection criteria, please respond to this link with your cover letter and CV prior to 4 PM June 12, 2025.

You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

At Destination BC, we are passionate about showcasing the transformative power of British Columbia’s travel experiences with the world. As a Provincially funded Crown corporation, we support BC’s tourism industry through global marketing, destination development, industry learning, community programs, and visitor services. Recognized globally for our authentic brand, award-winning marketing, and innovative destination management, we work collaboratively to strengthen BC’s tourism industry.

We offer exciting and meaningful work in a supportive, inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home, creating optimal conditions for both employees and the organization. This position is part of our hybrid model, where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days.

Destination BC is committed to diversity, equity, and inclusion and welcomes applications from all qualified candidates. If you require accommodations during the hiring process, please contact [e-mail]. We are also committed to providing workplace accommodations for employees with disabilities, ensuring you have the support needed to perform your best work both during the hiring process and throughout your employment with us.

The Indigenous Applicant Advisory Serviceis available to Canadian Indigenous (First Nations [status or non-status], Métis, or Inuit) applicants. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process including job applications and interviews.

Learn more about our programs and services at www.DestinationBC.ca.

PURPOSE OF POSITION

The Coordinator, Creative (Copywriting) is responsible for the development, production and management of creative assets to ensure a consistent expression of the Super, Natural British Columbia family of brands and the Destination British Columbia tourism industry brand.

Reporting to the Specialist, Creative, they play a crucial role in meeting the creative needs of the global marketing campaigns, across both owned and earned channels, ensuring all outputs are on-strategy, on-brand, and on-deadline. They are a creative thinker with strong writing and communication skills, who excel at copywriting and curating visual content. Their experience spans various digital platforms, with a solid understanding of copy for email, social media, and web channels.

The Coordinator, Creative helps shape and execute Destination BC’s creative strategy and editorial plan, ensuring that all content is consistent, accurate, and aligned with the performance metrics of our brand marketing activities. Organized, collaborative, and proactive, they provide essential project planning and management support across a variety of creative initiatives. This includes supporting the creation and delivery of project and creative briefs, assisting with the management of creative suppliers like photographers, writers, and videographers, and developing new creative assets for Destination BC and its tourism partners. Their proactive approach allows them to identify and implement improvements in creative processes, enhancing the efficiency and effectiveness of creative planning, production, and publishing. Their attention to detail and commitment to quality enables them to deliver outstanding results, whether working as part of a team or independently, in a fast-paced environment.

SPECIFIC ACCOUNTABILITIES

• Supports the Specialist, Creative in the development of new creative for use in Destination BC’s annual global brand marketing programs;
• Supports the procurement process for creative suppliers, production planning (e.g. securing of permits for shoots), and evaluation of creative assets;
• Supports the development of project and/or creative briefs that deliver on the global brand strategies for marketing and other projects;
• Assists with the briefing sessions for creative suppliers (e.g. photographers, writers, videographers, agencies) on the Super, Natural British Columbia family of brands, including suppliers of tourism industry partners as required;
• Works closely with colleagues across the Brand Storytelling team towards a strong, impactful creative expression of the Destination BC and Super, Natural British Columbia family of brands across all creative outputs;
• Curates, creates, and collaborates on accurate and compelling written and visual creative about the Super, Natural British Columbia family of brands, destinations, products, and tourism experiences for various distribution channels (including websites, social media, and email marketing); these channels and tactics have substantial reach and are often subject to significant public and industry scrutiny;
• Applies a strong working knowledge of web writing and search engine optimization (SEO) in relation to target audiences and branding to develop and optimize creative for digital channels;
• Assists with the creation, scheduling, and publishing of content across Super, Natural British Columbia family of brand’s owned channels (web, email, and/or social media), to deliver on the global editorial calendar;
• Plans, develops, and implements a series of tracking and reporting processes to monitor content program and project results;
• Using diverse sources, ensures that editorial content is factually and contextually accurate, unbiased, reflects safety and responsible travel best practices, and is appropriate for the intended audience/market;
• Investigates and responds to enquiries and/or feedback about Destination BC’s creative from internal and external sources (including the public), such as outdated or inaccurate information or suggested changes/additions, and implements changes where appropriate;
• Ensures Destination BC’s brand guidelines and style guide are effectively and consistently adhered to in content published across all channels;
• Supports the DAM Coordinator for Destination BC’s Digital Asset Management (DAM) System; this includes participating in decision making around the platform as well as responsibility for uploading, organizing, and archiving of both visual and written content;
• Prepares, monitors, and tracks contracts ensuring compliance with brand requirements and established policies; liaises with contractors to provide general work direction & ensure delivery of services in accordance with contract terms and conditions
• Reviews and has the financial authority to approve expenditures of up to $5,000;
• Contributes to the creative content planning process, bringing forward relevant, compelling ideas and insights;
• Maintains strong current knowledge of the Super, Natural British Columbia family of brands, geography, tourism products, and trends;
• Provides expert advice, product knowledge and process improvement recommendations (e.g. fact-checking, advice on content development processes, proofreading and editing) to other DBC business areas and tourism partners; and
• Other duties as required.

JOB REQUIREMENTS

• Degree or diploma in marketing, communications, digital marketing, or a related field, or an equivalent combination of education and experience.
• Minimum two years’ experience in a copywriting/creative/content marketing role.
• Minimum two years’ experience in a role working with external vendors or creative suppliers.
• Minimum two years’ experience in creating, curating and publishing brand-aligned creative for digital channels, including social media, email, and web.
• Experience developing contracts and contractor relationship management;
• Excellent verbal, written, and visual communication skills with meticulous attention to detail.
• Experience with online content management systems and content marketing tools.
• Preference for experience at a marketing/advertising agency, or an in-house team for a consumer-facing brand.

COMPETENCIES

• Planning, Organizing and Coordinating involves proactively planning, establishing priorities and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver to the organization’s mandate.
• Flexibility is the ability and willingness to adapt to and work effectively within a variety of diverse situations, and with diverse individuals or groups. Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one’s approach as situations change and accepting changes within one’s own job or organization.
• Initiative involves identifying a problem, obstacle or opportunity and taking appropriate action to address current or future problems or opportunities. As such, initiative can be seen in the context of proactively doing things and not simple thinking about future actions.
• Information Seeking is driven by a desire to know more about things, people or issues. It implies going beyond the questions that are routine or required in the job. It may include "digging" or pressing for exact information; resolution of discrepancies by asking a series of questions; or less-focused environmental "scanning" for potential opportunities or miscellaneous information that may be of future use.
• Results Orientation is the ability to identify what results are important and focusing resources to achieve them in alignment with the goals of the corporation.

INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES

• Self-discovery and awarenessmeans understanding one's thoughts, feelings, values and background and how they impact the success of the interaction and relationship, or how they may influence one's work. It is recognizing one's own biases by tracing them to their origins, through reflection and by noticing one's own behaviour—and then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain, or in times of urgency.
• Cultural agilityis the ability to work respectfully, knowledgeably and effectively with Indigenous people. It is noticing and readily adapting to cultural uniqueness in order to create a sense of safety for all. It is openness to unfamiliar experiences, transforming feelings of nervousness or anxiety into curiosity and appreciation. It is examining one's own culture and worldview and the culture of the BC Public Service, and to notice their commonalities and distinctions with Indigenous cultures and worldviews. It is recognition of the ways that personal and professional values may conflict or align with those of Indigenous people. It is the capacity to relate to or allow for differing cultural perspectives and being willing to experience a personal shift in perspective.

HOW TO APPLY & APPLICATION REQUIREMENTS:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.