The role of the Store Manager is to lead the operational execution of the store to ensure exceptional customer experiences and drive profitable top-line sales growth. They drive personal sales and overall store performance by demonstrating and coaching to the La Senza selling behaviours to create a high performance selling culture within their team and achieve the store’s sales goals. They live our values and represent the brand in their behaviours.
Role and Responsibilities
- Create a store environment focused on consistently delivering exceptional, positive in-store customer experiences and demonstrate company selling behaviors.
- Ensure execution and lead the sales leadership team to coach and develop associates according to the Company selling behaviors.
- Manage and resolve customer relations issues.
- Own the recruitment, hiring, and onboarding processes to ensure the store is fully staffed according to Company guidelines.
- Manage the talent lifecycle of direct reports, including assessment, training, retention, career development, succession planning, and recognition.
- Lead and delegate the execution of all company initiatives appropriately.
- Plan and facilitate leadership meetings, ensuring consistent communication across all positions.
- Promote and create a positive work environment and effectively resolve associate relations issues.
- Oversee the physical inventory process and develop strategies to reduce shrinkage.
- Ensure standard operating procedures are followed, including damages, transfers, and compliance-related items.
- Maintain compelling visual merchandising standards and execute sell-down strategies.
- Analyze business performance and create SMART action plans to optimize results and ensure effective operational execution.
- Create weekly schedules, manage store payroll, and control other expenses.
- Ensure replenishment processes are efficient and the sales floor is well-stocked with all styles, colors, and sizes, aligned with the brand guide.
- Manage and ensure safety protocols are followed to provide a safe working environment.
- Maintain store cleanliness and proper maintenance.
- Lead with professionalism guided by the Company values.
Key Success Criteria
- Minimum 3-5 years of retail management experience.
- Ability to foster exceptional customer service and optimize the selling model.
- Effective delegation, follow-up, and communication skills.
- Talent assessment, coaching, development, and performance management skills.
- Strong strategic and analytical business acumen.
- Flexibility to work evenings, weekends, and non-business hours.
- Excellent time management and organizational skills to handle complex priorities.
- Professional demeanor that reinforces brand standards.