CNI Business Strategist 3 -19342

emergiTEL Inc.; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in Canada is seeking a Senior SEO Strategist to enhance the organic search strategies for prominent telecommunications brands. The role involves driving traffic growth, performing keyword research, and collaborating with content teams to optimize web presence, while ensuring alignment with paid search strategies.

Qualifications

• 6+ years of SEO experience, with 3+ years in a strategic role.
• Strong understanding of technical SEO and local SEO strategies.
• Experience in telecommunications industry preferred.

Responsibilities

• Develop and execute comprehensive SEO strategies for Koodo Mobile and Public Mobile websites.
• Lead technical SEO initiatives to improve site performance.
• Monitor and analyze SEO metrics, providing regular performance reports.

Skills

Analytical skills

Technical SEO

Local SEO strategies

Collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

SEO tools (Ahrefs, SEM Rush)

Search Console

SEO audit tools

Job description

We're seeking a Senior SEO Strategist to lead and execute the organic search strategy for both Koodo Mobile and Public Mobile brands. This role will be responsible for driving organic visibility, traffic growth, and digital presence across both brands, while collaborating closely with paid search partners to create a cohesive search marketing strategy.

Key Responsibilities

Develop and execute comprehensive and complimentary SEO strategies for both Koodo Mobile and Public Mobile websites

Lead technical SEO initiatives to improve overall site performance

Conduct in-depth keyword research and competitive analysis specific to the telecom industry

Collaborate with content teams to optimize existing content and guide new content creation

Perform regular SEO audits and implement recommendations across both brand properties

Monitor and analyze SEO metrics, providing regular performance reports and insights

Stay current with SEO best practices and telecom industry trends

Work closely with the SEM team to create integrated search strategies that maximize ROI

Coordinate keyword targeting and ad copy development with the SEM partners to ensure consistency across paid and organic search efforts

Analyze data from both SEO and SEM campaigns to identify opportunities for cross-channel optimization

Required Qualifications

6+ years of SEO experience preferred, with at least 3+ years in a strategic role. We are looking for someone with :

Proven track record of improving organic search performance for large websites

Strong understanding of technical SEO

Experience with enterprise-level SEO tools and analytics platforms

Demonstrated expertise in local SEO strategies

Strong analytical skills with experience in data-driven decision making

Experience in the telecommunications industry preferred

Solid understanding of SEM principles and how they complement SEO efforts

Proven ability to collaborate effectively with cross-functional teams and agency partners, especially SEM specialists

Technical Skills

The ideal candidate will have experience working with digital teams, developers and analysts.

Advanced knowledge of Google Analytics, Adobe Analytics, Search Console, and SEO tools (Ahrefs, SEM Rush etc)

Proficiency in SEO audit tools and crawling software

Experience with content management systems

Familiarity with paid search platforms like Google Ads and Microsoft Advertising

Collaboration and Integration

The ideal candidate will have a strong understanding of how SEO and SEM work together to create a comprehensive search marketing strategy. They should be able to :

Align SEO and SEM efforts to create a unified search presence

Use insights from paid search campaigns to inform organic search strategies and vice versa

Develop integrated reporting that showcases the combined impact of SEO and SEM efforts

Collaborate on budget allocation decisions to maximize overall search marketing ROI