CMO - REMOTE

Berachain; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

A leading blockchain company is seeking a Marketing Lead in Toronto to spearhead marketing strategies and enhance brand visibility across various crypto-native ecosystems. The candidate will play a crucial role in driving user engagement, executing campaigns, and collaborating with cross-functional teams to support product development. Strong experience in blockchain and marketing initiatives is essential.

Qualifications

• Experience leading and scaling marketing initiatives at leading L1s or blue-chip DeFi protocols.
• Excellent communication and collaboration skills.
• Strong understanding of blockchain technology and communities.

Responsibilities

• Develop and execute data-driven marketing campaigns aligned with business goals.
• Drive user acquisition, retention, and growth metrics.
• Collaborate cross-functionally to ensure successful product launches.

Skills

Lead generation

Social media management

Communication

Analytical skills

Education

3+ years in marketing, business development, sales, or finance

Tools

HTML

CSS

Wordpress

Job description

Berachain is a high-performance, EVM (Ethereum Virtual Machine) compatible, Layer 1 blockchain built on the Cosmos SDK. We're a young, world-class team of experts in computer science, type theory, economic game theory, risk management, and enterprise development. Our team combines traditional experience in building and scaling teams at technology companies like Apple, Coinbase, IBM, and Y-Combinator with crypto native experience from some of DeFi 2.0’s most impactful protocols.

We're passionate about Web3, Toybox, and building infrastructure to bring decentralized finance to the masses. Our core engineering team is based in Toronto. At Berachain, you'll join a team of experienced founders, engineers, and researchers dedicated to designing sustainable economic and blockchain systems. We are well-funded by leading digital asset investors, hedge funds, centralized exchange venture arms, and strategic angels.

We seek self-starters and mission-driven individuals to help build the future of decentralized finance. The ideal candidate takes initiative and ownership, thrives in a fast-paced, collaborative in-person environment, and adapts quickly to evolving needs.

The marketing lead will work closely with Smokey to develop and implement marketing strategies and guide the Berachain brand’s evolution. Responsibilities include increasing market penetration across traditional finance, Web2, and crypto-native ecosystems within both EVM and Cosmos communities. The candidate will collaborate with BD, Engineering, and Design teams to produce content, manage the marketing calendar, and develop go-to-market strategies for product launches, updates, and collaborations.

To date, Berachain has grown organically without marketing spend, building a community of over 30k on Twitter, 45k on Discord, and thousands of NFT holders. We aim to continue this organic growth while staying true to our community and maximizing accessibility for new users.

The ideal candidate will demonstrate their ability to generate exposure opportunities for Berachain and has led growth or marketing initiatives at major L1 or DeFi protocols.

Requirements :

• Experience leading and scaling marketing initiatives and teams at leading L1s or blue-chip DeFi protocols
• 3+ years in marketing, business development, sales, or finance, preferably in blockchain or FinTech, with a focus on DeFi and infrastructure
• Strong understanding of blockchain technology and communities, especially EVM and Cosmos ecosystems
• Experience managing social media and advertising campaigns (Twitter, Discord, Instagram, Facebook, Google)
• Proven success in lead generation, nurturing campaigns, and achieving ROI
• Deep knowledge of current DeFi, NFT-fi, GameFi landscapes
• Excellent communication and collaboration skills
• Experience building and scaling crypto-native and traditional brand awareness marketing teams
• Strong analytical skills to prioritize features and market needs
• Experience in both traditional finance/Web2 and crypto marketing initiatives
• HTML, CSS, and Wordpress experience for simple webpage buildout is a plus

Responsibilities :

• Develop and execute data-driven marketing campaigns aligned with business and engineering milestones
• Onboard new users via various channels including Twitter Spaces, Discord, etc.
• Organize community events, virtual and in-person
• Coordinate content creation for campaigns and events
• Drive user acquisition, retention, and growth metrics
• Assess ROI and collaborate on high-value marketing opportunities
• Maintain market awareness and competitive insights to inform strategy
• Collaborate cross-functionally to ensure successful product launches and improvements
• Engage with users and stakeholders to gather feedback and promote the protocol