Club B Specialist

Labatt Breweries of Canada; Toronto; On-site; CAD 80,000 - 95,000; Full time

Benefits offered by this job

Health benefits plan

Retirement plan with company-matching

Annual beer allotment

Wellbeing resources and support

Job summary

Labatt Breweries of Canada is seeking a Club B Specialist to oversee the Club B Rewards & Loyalty Program on BEES. You will optimize audience segments, manage the redemption catalog, and drive campaigns with data-driven decisions. Collaboration with regional and global stakeholders is essential.

The role emphasizes strategic thinking and operational execution to improve engagement and business results in a fast-paced digital environment.

Qualifications

• University degree in Business or related field.
• Excellent communication, presentation, & organizational skills.
• Highly agile in an ever changing digital environment.
• Ability to be comfortable leading a project with ambiguity.
• Strong project management & teamwork skills. Highly adaptable.
• Experience collaborating with regional, internal, and global stakeholders.

Responsibilities

• Audience Segmentation & Optimization: Create segmented audiences for Club B Campaigns based on activity, redemption, sales data and regional nuances.
• Catalogue & Vendor Management: Manage full Club B Redemption catalogue and relationships with current/new vendors.
• Campaign Execution: Launch and monitor Club B Campaigns & Challenges to optimize key metrics like conversion and redemption.
• Analytics and Reporting: Track and report on Club B campaigns and KPIs with regional validation.
• Strategic Thinking: Collaborate with stakeholders to review results and platform enhancements.
• Problem Solving: Use cross-functional leadership to solve problems with urgency.

Skills

Audience segmentation

Cross-functional collaboration

Project management

Communication

Digital agility

Ambiguity leadership

Education

University degree in Business or related field

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY RANGE: $80,000 - $95,000 +

• Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.

BONUS: Starting Bonus at Target $20,000

• Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees.

VACANCY TYPE: This posting reflects a vacant position.

LOCATION: Toronto Office; 5 days/week in office.

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

About BEES:

BEES is a global B2B digital commerce platform created by AB InBev. At BEES, our ambition is – and always will be – to make the lives of our customers easier and their businesses more profitable. Through our platform, we bring the power of digital to small and medium-sized retailers and the companies that service them, unlocking new growth opportunities for all. To learn more about how we are leading the way in transforming the businesses and livelihoods of millions, visit www.bees.com.

ROLE SUMMARY:

The Club B Specialist is a strategic and results-driven role focusing on overseeing and managing our Club B Rewards & Loyalty Program on BEES. They are responsible for optimizing audience segmentation, redemption catalogue management, Club B campaign execution, results analyses, and cross-functional collaboration. The ideal candidate will possess a strong ability to analyze data, optimize user engagement, and manage vendor relationships, while aligning campaigns with regional priorities and business goals. This role requires a dynamic individual who is both strategic and operationally focused, with the ability to drive measurable results through data-driven decisions and effective campaign management.

JOB RESPONSIBILITIES:

• Audience Segmentation & Optimization: Create segmented audiences for Club B Campaigns based on user activity/engagement, propensity to redeem, sales data, regional nuances, & Key Account variations.
• Catalogue & Vendor Management: Manage full Club B Redemption catalogue; including re-segmenting and optimizing catalogues based on POC engagement and buying behaviour. Manage relationships with current vendors & explore opportunities with new vendors.
• Campaign Execution: Launch and monitor all Club B Campaigns & Challenges, adjusting as needed to optimize key metrics (conversion, click through rate, offer completion, redemption)
• Analytics and Reporting: Track and report on Club B and Digital Comms campaigns while continually identifying areas for improvement. Validate regional data, new POCs and active user base, in order to accurately report on KPIs.
• Strategic Thinking: Collaborate with internal stakeholders to review results & opportunities for platform enhancement.
• Problem Solving: ability to utilize collaboration, process analysis and cross-functional leadership to identify, analyze and execute solutions to problems at varying levels of complexity with a high sense of urgency and communication

JOB QUALIFICATIONS:

• University Degree in Business or related field
• Excellent communication, presentation, & organizational skills
• Highly agile in an ever changing digital environment
• Ability to be comfortable leading a project with ambiguity
• Strong project management & teamwork skills and orientation. Highly adaptable, and capable of handling multiple projects
• Experience in cross-functional team collaboration, including regional, internal, and global stakeholders
• Experience applying appropriate exploration techniques leading your project through conception and innovation
• Holistic mindset to identify new initiatives internally or externally to help drive the business results for the projects

**WHY LABATT:**
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS:

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.

• Additional flex credits for healthcare or wellness spending accounts

• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.

• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave

• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.

• An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process.Any email communication you receive as part of the application or onboarding process will come from [e-mail] email address. If you have any questions or concerns, please email the recruitment team at [e-mail]

AI DISCLOSURE:

We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

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