CLIENT STRATEGY SPECIALIST CAN

The Home Depot; Toronto; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Client Strategy Strategist, where you will play a pivotal role in shaping shopper marketing strategies. This dynamic position involves managing and optimizing campaigns using cutting-edge ad platforms, collaborating with cross-functional teams, and ensuring that client goals are met. With a focus on data-driven insights, you will leverage your expertise to enhance campaign performance and drive results. If you thrive in a fast-paced environment and are passionate about innovative marketing solutions, this is the perfect opportunity for you to make a significant impact in the retail media landscape.

Qualifications

• 2+ years of experience in account management or project management.
• Strong understanding of ad platforms and campaign management.

Responsibilities

• Manage and execute onsite and offsite campaigns for OAM.
• Collaborate with teams to optimize campaigns and achieve vendor goals.

Skills

Account Management

Data & Insight Driven

Project Management

Organizational skills

Problem-solving and critical thinking skills

Ad Platform expertise

Education

University/College degree in a related area

Tools

Orange Access

Facebook Ads

Google Ads

Amazon Ads

Pinterest

YouTube

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Overview

This is a unique opportunity to join the Home Depot’s media team and help to shape the next decade of shopper marketing. We are looking for a Client Strategy Strategist to support the Orange Apron Media (OAM) team by developing and delivering onsite and offsite campaigns using various platforms and tools. In partnership with OAM leadership team, you will help the supplier community achieve their desired campaign goals through continuous optimization and reporting. Additionally, you will play a critical role in the development and implementation of retail media programs and will ensure that campaigns are pacing correctly. The ideal candidate is a key stakeholder in delivering and growing the OAM sales targets and is comfortable having face-to-face client interactions.

Key Responsibilities:

65%Campaign Management & Execution

• Partner with Sr. Account Specialists and vendors to get assets and build campaigns in Orange Access
• Review campaign data to look for optimization opportunities or critical issues
• Launch, manage and track vendor campaigns; spend portfolio budgets to 95%+ completion
• Launch event campaigns and work with marketing on using lock-ups and approved copy and promo messaging
• Work with production on adjusting and improving creative
• Optimize campaigns based on traffic, awareness or conversion as needed to meet or exceed client expectations
• Have a 95% success rate with launching campaigns on time

20%Planning and Aligning

• Collaborate and partner with Lead Media Planner and Sr. Account Specialists on vendor goals and blocking charts
• Follow and improve any part of the campaign build process and utilize the workback schedule
• Create a plan for any underspend and collaborate with Sr. Account Specialist and Lead Media Planner to align with vendor

15%Platform Expertise

• Understand how to leverage Orange Access to its maximum potential to achieve vendor goals
• Embrace and implement new ad platform capabilities
• Work with data to gain deeper understanding of which tactics and audiences work well with different categories and vendors
• Test new ad types within Pinterest or YouTube with key vendors to drive more effective campaigns

Competencies:

• Action Oriented
• Collaborates
• Communicates Effectively
• Drives Results
• Ensures Accountability
• Plans & Aligns

Skills:

• Account Management
• Data & Insight Driven
• Project Management
• Organizational skills
• Problem-solving and critical thinking skills
• Ad Platform expertise

Direct Manager/Direct Reports:

• Reports to Ad Ops Manager

Travel Requirements:

• Limited

Physical Requirements:

• Extended sitting

Hybrid Work:

• Travel to Store Support Location 3 days a week (Monday – Wednesday)
• Remote Thur - Friday

Working Conditions:

• Working in an office setting: computer work, camera on virtual meetings, taking support calls

Minimum Education:

• University/College degree in a related area of study, or equivalent experience

Minimum Years of Work Experience:

• 2 years+

Minimum Leadership Experience:

• None

Certifications:

• None

Other Requirements/Assets:

• Prior experience in ad platforms (Facebook, Google Ads, Amazon Ads, etc.)
• Agency experience is an asset
• Positive attitude, naturally curious
• Comfortable operating in a fast-paced environment (organized & gritty)