Chief Marketing Officer (CMO) & Partner, Healthcare Consulting, Equity-only Initially, Ideal fo[...]

Closer Work; Canada; Remote; CAD 80,000 - 150,000; Full time

Job summary

An innovative management consulting start-up seeks a Chief Marketing Officer (CMO) to lead its marketing efforts in the healthcare sector. This role offers the unique opportunity to work remotely from anywhere in Canada, with a focus on improving the lives of healthcare organizations, professionals, and patients. You'll be part of a small, dedicated team, driving marketing strategies and lead generation while benefiting from an equity compensation scheme. Join a purpose-driven company where your contributions can make a significant impact in the healthcare industry and help shape the future of a growing organization.

Benefits

Equity compensation

Work from home

Purpose-driven work

Innovative work environment

Flexible working hours

Qualifications

• Over 10 years of marketing experience required.
• Hands-on approach needed for early-stage start-up.

Responsibilities

• Design and implement marketing strategies for growth.
• Drive lead generation through various marketing channels.
• Build and lead a lean marketing team.

Skills

Marketing Strategy

Lead Generation

Digital Marketing

Content Marketing

Team Leadership

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Google Analytics

Social Media Platforms

CRM Software

Job description

Chief Marketing Officer (CMO) & Partner, Healthcare Consulting, Equity-only Initially, Ideal for Experienced Leader

Closer Work is a purpose-driven Management Consulting and Business Services start-up specializing in Healthcare. We're looking for a Chief Marketing Officer (CMO) and Partner to lead the Marketing function of our Group. This is a unique opportunity to join a company offering both a strong social mission and a generous Equity Scheme that could enable you to achieve financial security within a few years. You'll be working with a small, dedicated team and have the chance to make a real impact on the lives of healthcare organizations, their staff, and the patients they serve.

The role can be performed, fully remotely from anywhere in Canada. For thefirst 2 to 6 months, you’ll get Equity compensation (Company Shares) instead of full Salary.

ABOUT OUR COMPANY

• Closer Work is a Management Consulting and Business Services Group specialized in Healthcare.
• We are part of CloserWorld.co, a larger global enterprise, whose ultimate purpose is to create a closer world—one that brings individuals, people, animals, and the planet into greater harmony.
• All Closer Work services are delivered in a Closer Way, accounting for the needs of all stakeholders: Healthcare Staff, Clinics, ourselves, and most importantly, Patients.
• Our Consulting areas will cover a large spectrum: Workforce Solutions (Recruitment, HR), Strategy, Marketing, Finance, Soft skills Coaching and training, Operations, etc.
• We are self-funded and independent, with most of the company’s ownership designed to be shared among our partners.
• We've already successfully launched our initial phase, marked by high demand from clients.

BENEFITS

• Achieve Financial Safety: Be able to retire, or get full financial safety, within 5 to 10 years thanks to our substantial shareholding scheme. You will mainly be paid in shares in the first few months to increase your portfolio from day 1.
• Purpose-Driven Work: Join a team that’s driven by a deep sense of purpose. Your work will directly contribute to improving the lives of healthcare professionals and patients, with visible and meaningful impact from day one.
• Innovative work: You’ll be working in an innovative environment driven by continuous learning, innovation, and change.
• Work from home: The role is to be performed remotely, so you’ll be able to achieve all this whilst staying close to your family and saving on commute time. The work will be highly interactive and also require international travel from time to time.
• Join a group at its early stage and play a central role in its development and growth.
• Work both locally and with a global team.

PURPOSE OF THE ROLE

The main purpose of your role would be to improve the lives of Healthcare Organisations, Healthcare Professionals and Patients, whilst achieving our financial targets.

MAIN MISSION:

The main of your role will be to help improve our understanding of the needs of our clients, staff and patients, and to help us get the message out there about how we can help them fulfil these needs.

Operationally, your main mission would be to design and implement the marketing strategy for your group, starting with our first two small business units. Our group will start small, with approximately 5 to 10 people at the group level and 2 individuals at the business unit level (1 for each business unit). This small structure will allow us to establish a strong foundation for our group in an agile manner, prior to our scale-up.

Key priorities during this phase include:

• Devise, Develop and Execute Marketing Strategy
• Drive lead generation and customer acquisition through digital, social media, and traditional marketing channels.
• Development and Optimization of our websites
• Content Marketing
• Implement and monitor key metrics (website traffic, conversion rates)
• Manage a lean marketing budget
• Build and Lead the Marketing Team

THE TEAM

As a start-up, you will initially work with a small, tight-knit team, including:

• The Founder and Advisors: Providing strategic guidance and support.
• Closer Work Americas Management Team: Collaborating closely with the Group CEO, Chief Finance Officer (CFO), and Chief Technology Officer (CTO).
• Local Lead Partners: You will be working closely with our local Lead Partners, as they are in daily contact with clients and candidates. They would be your first point to get insights from.
• In the future, your role will expand to include working in an integrated manner with teams delivering complementary services such as finance, marketing, mediation, and more, delivering integrated solutions to our clients and candidates.

REQUIREMENTS

• 10+ years professional experience in Marketing.
• Willing to start the role in a small structure (early stage start-up), and carry out hands-on work.
• The role is remote, so you could be based anywhere in Canada.

HOW TO APPLY

• You can apply via LinkedIn. If you encounter any issues please contact us at [e-mail] or on Whatsapp [phone].