Chief Marketing and Strategy

UNI Coopération financière; New Brunswick; On-site; CAD 100,000 - 150,000; Full time

Job summary

UNI Coopération financière is seeking a Chief Marketing and Strategy to enhance its marketing initiatives and brand positioning. The ideal candidate will lead innovative strategies, engage members, and align marketing with business objectives. This role requires strong leadership and communication skills, with a focus on community impact.

Benefits

Competitive compensation and benefits package

Group insurance plan

Pension plan

Qualifications

• Proven experience in marketing and brand strategy.
• Bilingual proficiency in French and English is essential.

Responsibilities

• Drive marketing initiatives and strengthen market presence.
• Develop and execute innovative strategies across marketing and communication.

Skills

Action-oriented

Customer-oriented

Learning with agility

Strategic thinking

Communicating effectively

Education

University degree in communications

University degree in marketing

University degree in public relations

Job description

Permanent full time| Head Office - Caraquet

UNI Coopération financière (UNI) is a member-owned federal financial cooperative rooted in Acadian culture that places community and personalized financial solutions at the forefront of its mission. As the largest cooperative in Eastern Canada and one of the top 20 credit unions in Canada, UNI’s success is built on strong relationships, a commitment to growth through community investments, and a celebrated culture that values both its people and its members. UNI is dedicated to fostering a thriving organization that drives positive change, upholds diversity, and champions social values. UNI is entering an exciting chapter with a new strategic plan and a dynamic new CEO leading the way.

CHALLENGE

As part of this transformation, UNI is seeking a visionary Chief Marketing and Strategy to drive its marketing initiatives and strengthen its market presence. This executive will play a pivotal role in amplifying brand positioning, increasing member engagement, and aligning marketing strategy with UNI’s refreshed business objectives. As a key member of the executive leadership team, they will collaborate across the organization to develop and execute bold, innovative strategies across marketing, communication, product innovation, business intelligence, and governance that set UNI apart from its competitors and support its long-term growth.

REQUIREMENTS

The ideal candidate is a strategic and innovative marketing leader who thrives in times of change and opportunity. With proven experience in marketing and brand strategy, preferably within a commercially driven sector, they bring strong storytelling and communication skills to effectively convey UNI’s mission, values, and ambitious new direction. They have a track record of leading high performance cross-disciplinary teams, including strategic marketing, all communications, event management, creative functions, and ideally governance. Their expertise spans multi-year marketing and communication plans, brand development, social media, and digital campaigns—all critical as UNI positions itself for the future.

The successful candidate holds a university degree or equivalent experience in communications, marketing, or public relations. Bilingual proficiency in French and English is essential, with French as the primary working language.

This is an exciting opportunity to shape the future of financial services marketing. At UNI, you’ll have the chance to drive innovative strategies, create meaningful impact, and collaborate with a passionate team dedicated to serving members and communities.

We thank all candidates for their interest. However, we will only contact those whose applications are being seriously considered for this position. UNI encourages applications from all qualified individuals, including women, Indigenous people, persons with disabilities, visible minorities, people of all sexual orientations and gender identities and expressions.

All applicants must be legally entitled to work in New Brunswick on the expected date of hire. UNI offers one of the most competitive compensation and benefits packages in Atlantic Canada, as well as a group insurance plan and a pension plan. Salaries are determined based on skills and experience within the salary range for each job category. All applications will be treated as confidential.

Chief Marketing and Strategy

Permanent full time| Head Office - Caraquet

Location: New Brunswick

UNI Coopération financière (UNI) is a member-owned federal financial cooperative rooted in Acadian culture that places community and personalized financial solutions at the forefront of its mission. As the largest cooperative in Eastern Canada and one of the top 20 credit unions in Canada, UNI’s success is built on strong relationships, a commitment to growth through community investments, and a celebrated culture that values both its people and its members. UNI is dedicated to fostering a thriving organization that drives positive change, upholds diversity, and champions social values. UNI is entering an exciting chapter with a new strategic plan and a dynamic new CEO leading the way.

CHALLENGE

As part of this transformation, UNI is seeking a visionary Chief Marketing and Strategy to drive its marketing initiatives and strengthen its market presence. This executive will play a pivotal role in amplifying brand positioning, increasing member engagement, and aligning marketing strategy with UNI’s refreshed business objectives. As a key member of the executive leadership team, they will collaborate across the organization to develop and execute bold, innovative strategies across marketing, communication, product innovation, business intelligence, and governance that set UNI apart from its competitors and support its long-term growth.

REQUIREMENTS

The ideal candidate is a strategic and innovative marketing leader who thrives in times of change and opportunity. With proven experience in marketing and brand strategy, preferably within a commercially driven sector, they bring strong storytelling and communication skills to effectively convey UNI’s mission, values, and ambitious new direction. They have a track record of leading high performance cross-disciplinary teams, including strategic marketing, all communications, event management, creative functions, and ideally governance. Their expertise spans multi-year marketing and communication plans, brand development, social media, and digital campaigns—all critical as UNI positions itself for the future.

The successful candidate holds a university degree or equivalent experience in communications, marketing, or public relations. Bilingual proficiency in French and English is essential, with French as the primary working language.

This is an exciting opportunity to shape the future of financial services marketing. At UNI, you’ll have the chance to drive innovative strategies, create meaningful impact, and collaborate with a passionate team dedicated to serving members and communities.

BEHAVIORAL SKILLS

• Being action-oriented
• Be customer-oriented
• Appreciate differences
• Learning with agility
• Developing talent
• Engaging people
• Organizational know-how
• Strategic thinking
• Communicating effectively

WORKING CONDITIONS

To apply for this position, please visit: https://boyden.thriveapp.ly/job/2841 .For more information, send an email to Michelle Richard or Renee Young at [e-mail] and state the title of the position in the subject line of your e-mail.

We thank all candidates for their interest. However, we will only contact those whose applications are being seriously considered for this position. UNI encourages applications from all qualified individuals, including women, Indigenous people, persons with disabilities, visible minorities, people of all sexual orientations and gender identities and expressions.

All applicants must be legally entitled to work in New Brunswick on the expected date of hire. UNI offers one of the most competitive compensation and benefits packages in Atlantic Canada, as well as a group insurance plan and a pension plan. Salaries are determined based on skills and experience within the salary range for each job category. All applications will be treated as confidential.

CONTEST NUMBER

2504301106IE-SOHA

Apply now

FOR MORE INFORMATION