Chef(fe) de marque adjoint(e)

Vision Group; Montreal (administrative region); Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Permanent position

Personal days

Holiday time off

Friday afternoons off in July/August

Group insurance with telemedicine

RRSP with employer contribution

Short-term incentive plan

Free refractive surgery

Great Place to Work recognition

Eye care access expansion

Job summary

Groupe Vision in Montreal is seeking an Assistant Brand Manager to drive marketing plans across ophthalmology brands and clinics in North America. You will lead brand reviews, develop annual content strategies, and collaborate with cross-functional teams to grow a portfolio that includes Oeil Santé, Gimbel, PRISM, ILL, and IDOM.

The role emphasizes digital and offline campaigns, SEO, AI-assisted content, and managing the patient journey from awareness to clinic visit, with a remote-friendly,

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–4 years of experience in brand, integrated or digital marketing.
• Strong project management and organizational skills.
• Bilingual French and English communication across Canada.

Responsibilities

• Lead regular business reviews to assess performance, identify opportunities, and recommend actions.
• Develop and execute annual marketing plans and content strategies across all assigned brands.
• Support growth and expansion of the Ophthalmology portfolio (Oeil Santé, Gimbel, PRISM, ILL, IDOM).
• Contribute to evolving the Public Cataract business with The Cataract Institute.
• Plan and execute integrated marketing campaigns across digital and offline channels.
• Manage media mix including paid, owned, and earned channels.
• Monitor and optimize campaign performance based on KPIs.
• Manage website performance and SEO, work with Digital Marketing Manager on AI-driven strategies.
• Oversee content development across channels (web, email, social, YouTube, UGC).
• Leverage AI tools for copywriting, translations, and asset creation to improve efficiency.
• Own and optimize the end-to-end patient journey from awareness to clinic visit.
• Support in-clinic marketing initiatives and messaging alignment.
• Collaborate with internal teams to develop clinic communications and reputation management.
• Participate in cross-functional meetings and develop briefs for stakeholders.
• Lead special projects and events like symposiums and industry meetings.

Skills

Brand management

Campaign planning

Digital marketing

SEO

Analytics

Project management

Bilingual English/French

Education

Bachelor's degree in Marketing/Communications/Business

Job description

See if you are our next:

ASSISTANT BRAND MANAGER

Working at Groupe Vision’s headquarters means being part of North America’s leading vision care provider. It means making a tangible contribution to the company’s growth and supporting more than 11 brands and over 60 clinics across Canada and the United States. It means making a difference as part of a team in a collaborative and dynamic environment, while benefiting from a remote work arrangement tailored to each employee.

Join a Great Place to Work®-certified organization, where we’re committed to providing an inclusive, stimulating workplace focused on developing our talent.

A look at your benefits

• You have a permanent, full-time position.
• You are entitled to 4 personal days for unforeseen circumstances, 3 additional days off during the holiday season, and paid time off every Friday afternoon in July and August.
• You are eligible for the group insurance plan, which includes telemedicine and an Employee Assistance Program (EAP).
• You have a group RRSP with an employer contribution, as well as a short-term incentive plan.
• You are eligible for free refractive surgery.
• You are part of one of Canada’s Best Managed Companies.
• You’ll have the opportunity to make a real difference by helping to expand access to eye care.

Your tasks at a glance

Brand & Business Management

• You lead regular business reviews to assess performance, identify opportunities, and recommend actions.
• You develop and execute annual marketing plans and content strategies across all assigned brands.
• You support growth and expansion of the Ophthalmology portfolio (Oeil Santé, Gimbel, PRISM, ILL, IDOM).
• You contribute to evolving the Public Cataract business with The Cataract Institute.

Campaign Strategy & Execution

• You plan and execute integrated marketing campaigns across digital and offline channels.
• You manage media mix including paid, owned, and earned channels (search, social, email, video, etc.).
• You monitor and optimize campaign performance based on KPIs.

Digital & Content Management

• You manage website performance and optimization, including SEO and emerging LLM/AI-driven search strategies in collaboration with the Digital Marketing Manager.
• You oversee content development across channels (web, email, social, YouTube, UGC).
• You leverage AI tools for copywriting (scripting, web copy, press releases, ad copy, etc.), translations, and asset creation to improve efficiency and scalability.

Customer Journey & Clinic Support

• You own and optimize the end-to-end patient journey, from awareness through the in-clinic experience.
• You support in-clinic marketing initiatives (collateral, signage, events, patient education materials).
• You work with internal communications teams to develop and align clinic messaging.
• You help manage online reputation, including Google Business profiles and review tracking.

Project Management & Communications

• You participate in cross-functional meetings and share key insights and updates.
• You develop clear briefs, memos, and presentations for internal stakeholders.
• You lead and contribute to special projects and strategic initiatives.
• You support key events such as symposiums and industry meetings (e.g., Miami events).

A clear view of your assets

• You hold a Bachelor's degree in Marketing, Communications, Business, or a related field.
• You have 2 to 4 years of experience in brand, integrated, or digital marketing.
• You demonstrate strong project management and organizational skills, with the ability to manage multiple priorities.
• You have an analytical mindset with the ability to interpret campaign performance and make data-driven recommendations.
• You are bilingual (French and English) because you need to communicate with monolingual English-speaking employees and suppliers across Canada.
• You are collaborative, proactive, and detail-oriented, with a strong sense of ownership.
• You have experience in ophthalmology, healthcare marketing, or working with clinics, which is considered an asset.