Channel Partnership Manager

Folks; Ontario; Remote; CAD 70,000 - 90,000; Full time

Job summary

A Canadian HR tech company is seeking a Channel Partner Manager to grow its partner network in Ontario. The role focuses on building strong relationships with financial institutions and fostering strategic partnerships. Ideal candidates have 4-8 years of experience in B2B sales and exceptional negotiation skills. This position offers a remote-first culture and competitive compensation, including uncapped commissions.

Benefits

Group insurance (50% employer-paid)

Health spending account

Flexibility in work schedules

Competitive salary with commissions

Qualifications

• 4 to 8 years of experience in channel partnerships, business development, or B2B sales.
• Proven ability to drive revenue through partner networks.
• Confident communicator with excellent presentation skills.

Responsibilities

• Design and implement the structure of the Channel Partner Program.
• Conduct regular business reviews to evaluate performance.
• Deliver onboarding and training sessions.

Skills

Channel partnerships

B2B sales

Negotiation

Relationship-building

CRM tools

Education

Bachelor's degree in business or related discipline

Tools

Pipedrive

Job description

Direct message the job poster from Folks

We’re looking for a strategic and relationship-driven Channel Partner Manager to grow and support our partner network across Ontario.

This remote role requires residency in Ontario, with occasional travel to our Quebec office for team collaboration and training.

About Folks:

• Canadian HR tech company on a mission to simplify HR for small and medium-sized businesses.
• Our SaaS platform includes over 30 HR modules, helping 1,200+ clients nationwide to streamline recruitment, onboarding, and performance reviews.
• All with creativity, passion, and a people-first approach, we’re redefining HR software for Canadian SMBs.

As a Channel Partner Manager, you will report to the Sales Director and play a key role in driving pipeline growth and revenue through the development and expansion of strategic channel partnerships.

Your primary focus will be on building strong relationships with financial institutions, accountants, bookkeepers, independent software vendors, and HR consulting firms across Ontario.

This includes recruiting new partners, strengthening existing collaborations, and executing joint strategies to generate qualified leads and sales opportunities. The ideal candidate brings a solid understanding of partner ecosystems and proven experience in the Canadian SMB market.

What You'll Be Doing:

Program Development:

1. Design and implement the structure of our Channel Partner Program, outlining cross-functional approaches and requirements.
2. Identify, recruit, and onboard new partners to grow our partner ecosystem.
3. Collaborate with partners to build joint business plans focused on lead generation and sustainable sales growth.

Relationship Management:

1. Conduct regular business reviews to evaluate performance, set growth objectives, and uncover new opportunities.
2. Address partner concerns and conflicts proactively, ensuring timely and effective resolution.
3. Partner on go-to-market initiatives, co-branded campaigns, and joint lead generation efforts.
4. Monitor and report on partner sales performance against targets.

Partner Enablement & Training:

1. Deliver onboarding and training sessions covering product knowledge, value proposition, and target market insights.
2. Create and maintain up-to-date enablement materials, including playbooks, product guides, and demo resources.

Cross-functional Collaboration:

1. Work closely with sales, marketing, and product teams to ensure alignment and maximize partner success.
2. Share partner insights to inform product development and marketing strategies.

What you bring:

• 4 to 8 years of experience in channel partnerships, business development, or B2B sales, preferably in financial or professional services.
• Proven ability to drive revenue through partner networks.
• Strong relationship-building, negotiation, and strategic planning skills.
• Confident communicator with excellent presentation skills.
• Comfortable using CRM tools (e.g., Pipedrive).
• Motivated, self-driven, and at ease in a remote environment.
• Valid driver's license and access to a vehicle.

Nice to have:

• Background in HCM, fintech, or accounting software.
• Established relationships in a key partner channel.
• Bachelor's degree in business, marketing, or a related discipline.
• Experience contributing to joint marketing campaigns.

Why Join Folks?

Working at Folks means growth, flexibility, and creativity, all within a high-energy tech startup culture.

Here’s what you can expect:

• A supportive team that values autonomy and innovation.
• Flexible work schedules for better work-life balance.
• Regular virtual banter and memes in our Slack channels.
• Opportunities to make a real impact and grow with us. Perks & Benefits:
• Full-time, 37.5 hours/week.
• Remote-first culture with a collaborative, startup feel.
• Group insurance (50% employer-paid) and health spending account.
• Access to telemedicine.
• Mobile and sick leave bank.
• Ongoing learning opportunities.
• Competitive base salary with uncapped commissions and bonuses.

We look forward to chatting with you!

Seniority level: Not Applicable

Employment type: Full-time

Job function: Information Technology, Human Resources, and Sales

Industries:

Human Resources Services, Technology, Information and Media, and Software Development

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