channel marketing manager

Experience: 3 years to less than 5 years

Work Setting:

• Urban area
• Business

Tasks:

• Analyze market research data to improve business decisions or activities
• Direct the marketing strategies of establishments
• Establish distribution networks for products and services
• Evaluate an organization's Internet presence
• Evaluate the marketing strategies used by establishments
• Review written material, such as reports, briefs, speeches, presentations, and press releases
• Develop promotional materials
• Manage contracts
• Plan and control budget and expenditures
• Write and edit press releases, newsletters, and communications materials
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments, and other organizations
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media

Computer and Technology Knowledge:

• MS Outlook
• MS Word
• Spreadsheet
• MS Windows
• Google Drive
• MS Office

Area of Specialization:

• Business services
• Marketing

Specialization / Experience (Business Sales and Services):

• Negotiation

Transportation / Travel Information:

• Parking paid by employer
• Travel expenses paid by employer
• Willing to travel

Work Conditions and Physical Capabilities:

• Fast-paced environment

Personal Suitability:

• Client focus
• Efficient interpersonal skills
• Initiative
• Judgment
• Interpersonal awareness
• Reliability
• Creativity
• Involves duties and responsibilities that lead to positive environmental outcomes

Workplace Information:

• Hybrid
• Mileage paid

Support for Persons with Disabilities:

• Provides physical accessibility accommodations (for example: ramps, elevators, etc.)
• Offers mentorship, coaching, and/or networking opportunities for persons with disabilities
• Provides awareness training to employees to create a welcoming work environment for persons with disabilities
• Applies accessible and inclusive recruitment policies that accommodate persons with disabilities

Support for Newcomers and Refugees:

• Supports social and labour market integration of newcomers and/or refugees (for example: facilitating access to community resources, language training, skills training, etc.)
• Recruits newcomers and/or refugees who were displaced by a conflict or a natural disaster (for example: Ukraine, Afghanistan, etc.)
• Supports newcomers and/or refugees with foreign credential recognition
• Offers mentorship programs that pair newcomers and/or refugees with experienced employees
• Provides diversity and cross-cultural training to create a welcoming work environment for newcomers and/or refugees

Support for Mature Workers:

• Provides staff with awareness training to create a welcoming work environment for mature workers
• Offers mentorship, coaching, and/or networking opportunities for mature workers