Channel Growth Manager – OnStar Canada

General Motors; Markham; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading automotive company is seeking a Channel Growth Manager for OnStar Canada. This hybrid role includes driving sales performance, developing strategic partnerships, and utilizing analytics to enhance subscriber growth. The successful candidate will work closely with both national teams and global partners to ensure alignment and effectiveness in growing the subscriber base for OnStar's services while managing the SiriusXM subscription business.

Qualifications

• Strong analytical background required.
• Experience in sales performance management preferred.
• Proven track record of developing partnerships and executing marketing strategies.

Responsibilities

• Drive sales performance for OnStar's Connected Services Plans.
• Develop and execute e-commerce strategies to increase subscribers.
• Manage relationships with partners like SiriusXM and oversee marketing agreements.

Skills

Analytical skills

Sales management

Partnership development

Performance tracking

Cross-functional collaboration

Education

Bachelor's degree in Business or related field

Job description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.

The Channel Growth Manager – OnStar Canada, will work closely and report to the National Manager – Advertising, CRM, Operations & Channel Growth for OnStar Canada. The employee’s role requires some travel for meetings/events and partnership prospecting.

Role Summary

The Channel Growth Manager is responsible for driving sales performance of OnStar’s Connected Services Plans, along with managing the SiriusXM (SXM) subscription business within GM Canada. Using analytics and understanding key performance indicators, this individual will work with their Global counterpart(s) and external partners to develop strategic initiatives and explore new channels to grow recurring subscribers. A key component for growth in this role is identification of both internal and external partnership opportunities.

Key Responsibilities

• Explore new channels to grow OnStar subscribers and revenue (e.g. external partnerships)

• Assist in the development and execution of the e-commerce platform, while managing performance and implementing countermeasures to drive subscribers and revenue growth

• Manage the relationship between GM Canada and SiriusXM to execute joint marketing agreements and campaigns to drive strong revenue and EBIT, including tracking performance, developing marketing calendars, executing national contests, managing a marketing and sales fund and owning the IT technical roadmap for product development

• Participate in contract negotiations and on-boarding process with external partners (e.g. SiriusXM)

• Gain a deep understanding of the OnStar and SiriusXM business model to drive performance across KPIs: New Vehicle Attach/Volume, Remarketing Attach/Volume and Churn

• Work cross-functionally with the OnStar Sales & Marketing Team in the US to ensure global alignment on overall sales & marketing strategy

• Integrate seamlessly into the global processes & favorably influence stakeholders in subscription service benefits and growth

• Ensure Canadian market needs are met in all OnStar & Connected Services marketing activities

• Effectively develop and present innovative business cases / proposals to senior leadership and finance for approval

• Develop impactful sales, marketing and training tools for field staff and dealership personnel

• Leverage data and analytics to drive overall performance

• Partner with sales channel leads (e.g. digital, advisor) to drive sales performance through respective channels

• Assist in forecasting key KPIs

• Assist in the flawless execution of product launches

• Track and measure performance to KPI forecasts

• Gather channel feedback on pilots to improve execution and results