Category & Shopper Strategy Analyst

The J.M. Smucker Co.; Markham; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A prominent food company is seeking a Category and Shopper Strategy Analyst. This position involves leveraging data analytics to inform category initiatives and strategies, aiming to uncover shopper insights. Join a values-driven organization that values diverse perspectives and fosters an inclusive workplace.

Qualifications

• 1+ years in Category Management experience desired.
• Working knowledge in NielsenIQ Panel data and retail measurement services.
• Experience in the CPG (Consumer Packaged Goods) industry is a valuable asset.

Responsibilities

• Translate sales trends into insights using data sources.
• Collaborate with teams to develop retailer-specific stories.
• Conduct on-demand analysis to support sales teams.

Skills

Data analysis

Collaboration

Problem-solving

Presentation skills

Storytelling

Proactive thinking

Education

University Degree/College Diploma

Tools

MS PowerPoint

Excel

Job description

Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif, Folgers and Milk-Bone as well as leading brands exclusive to Canada including Robin Hood, Five Roses, and Carnation.

At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.

Our Company remains rooted in the values established at our founding and as defined by our Basic Beliefs and Our Commitment to Each Other. For more information about our Company, visit jmsmucker.com.

Position Title

Category and Shopper Strategy Analyst

Reports To

Senior Manager, Category Leadership

Location:

Markham, Ontario (Hybrid)

Position Summary

The Category & Shopper Strategy Analyst is an essential contributor to advancing Category Leadership initiatives through data analytics and retail strategy. This position is responsible for creating impactful data stories and visualizations that will support key business objectives.

As a valued team member, you will assist in translating analytics into actionable insights that inform strategic decisions. Collaborating closely with internal teams, you will support the creation of category narratives and materials that align with broader organizational goals.

The Category & Shopper Strategy Analyst is a trusted professional with expertise in analyzing large data sets, aiming to uncover category trends and shopper insights to deliver on Smucker’s growth ambition.

Essential Job Functions Summary

• Translate and synthesize sales trends into insights by mining various data sources like NielsenIQ POS and Panel data, to support category growth and initiatives.
• Collaborate with teams developing retailer specific stories by leveraging category insights and fact-based opportunities.
• Conduct on-demand analysis using diverse data platforms to support sales and cross-functional teams.
• Contribute to the development of sales presentations for customer meetings and internal learning materials.
• Develop reports and presentations to convey findings and provide strategic recommendations.
• Assist in crafting gold standards for Merchandising, Assortment, and Shelving within the category.
  
  

Qualifications

• 1+ years in Category Management experience desired
• University Degree/College Diploma or relevant experience
• Working knowledge in NielsenIQ Panel data and retail measurement services.
• Demonstrated ability to transform data into actionable insights.
• Understanding of storytelling principles and best practices.
• Exceptional problem-solving skills, multitasking ability, and aptitude for presenting complex insights to internal teams effectively.
• Innovative and creative thinker, capable of generating fresh ideas and approaches.
• Team-oriented with excellent collaboration skills.
• Proactive self-starter with a drive for excellence.
• Outstanding communication skills combined with a self-motivated approach.
• Proficient in MS PowerPoint and Excel.
• Experience in the CPG (Consumer Packaged Goods) industry is a valuable asset.
  

We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above.

Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to an alternate format documents, ASL Interpreter, or Assistive Technology.