Overview
Brandt is looking for a dynamic and results-driven Category Manager- Merchandising to join our growing marketing and merchandising team. This position plays a critical role in owning and driving the full category lifecycle — from product onboarding and assortment strategy to pricing, vendor management, and promotional execution — all with a focus on aligning in-store presence with Brandt's strategic vision.
Responsibilities
- Own the category from end-to-end: feedback gathering, product selection, supplier negotiation, and performance tracking.
- Develop, refine, and execute Good-Better-Best strategies where applicable.
- Identify market gaps and opportunities, with a focus on private label product development.
- Monitor SKU performance, vendor scorecards, and category health across all regions and locations.
In-Store Merchandising & Brand Presence
- Provide store-level merchandising direction including planograms, end-cap strategies, and aisle layout.
- Guide in-store product placement to drive conversion, improve traffic flow, and elevate customer experience.
- Oversee visual presentation, POP (Point-of-Purchase) materials, signage, and in-store branding execution.
- Collaborate with store teams and regional leaders to ensure consistent execution of merchandising standards.
Promotional Planning & Execution
- Work with Marketing Account Managers to plan annual and seasonal promotional calendars.
- Lead the development of promotions, SPIFF programs, and in-store contests to support category growth.
- Deliver complete creative briefs and maintain adherence to timelines for marketing asset development.
Vendor & Inventory Management
- Source and onboard new suppliers with focus on margin improvement and supply chain reliability.
- Collaborate with supply chain to manage stock levels, especially for seasonal and long-lead items.
- Participate in vendor negotiations, rebate programs, and strategic planning sessions.
Data & Performance Analysis
- Track and report category sales, margin performance, inventory turns, and customer demand trends.
- Partner with analytics and finance teams to build reporting dashboards.
- Use market research and field feedback to inform assortment strategy and pricing decisions.
Visiting field branches is a necessary responsibility. This role includes in-store merchandising standards and working with marketing on other in-store experience and POP needs. This position is expected to be in the field 20% of the time, and the office 80% of the time working on their category and key responsibilities. Other travel to trade-shows may be required as the business unit grows.