(CAN) Senior Manager, Media Insights - Walmart Connect

Walmart Canada Corp; Mississauga; On-site; CAD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Sr. Manager of Media Insights to lead a team in analyzing media data and generating actionable insights. This dynamic role involves collaborating with various teams to craft data-driven strategies that enhance retail media offerings. The successful candidate will be instrumental in monitoring campaign effectiveness and presenting findings that empower sales teams. If you're passionate about leveraging data to drive business success and have a knack for leadership, this opportunity is perfect for you.

Qualifications

• Strong analytical skills with a focus on data-driven decision-making.
• Experience in managing teams and delivering actionable insights.

Responsibilities

• Manage a team of analysts for client-facing campaign analysis.
• Collaborate with teams to create omni-channel ad strategies.
• Develop post-campaign strategies to drive revenue growth.

Skills

Data Analysis

Market Analysis

Campaign Management

Team Leadership

Cross-functional Collaboration

Job description

Position Summary

As a Sr. Manager, Media Insights, you will play a crucial role in analyzing media data to generate actionable insights that empower our sales team to achieve their business objectives. In this dynamic position, you will collaborate with cross-functional teams to craft data-driven strategies for Walmart Connect advertisers, ensuring exceptional media performance and seamless campaign execution. Your expertise in market analysis will enable you to delve into consumer behavior, monitor campaign effectiveness, and present compelling findings to stakeholders, ultimately enhancing our retail media offerings.

What you'll do...

• Manage and coach a team of reporting analysts that lead client facing campaign analysis to deliver data driven results and media planning recommendations for Connect’s key advertisers.
• Collaborate with cross functional teams across corporate marketing, web analytics, e-comm, legal to create a holistic view of omni channel ad tactics to accelerate revenue growth.
• Drive and elevate insights capabilities through innovative ways to report, integrate and communicate best practices, case studies and insights tools.
• Work collaboratively with Connect Leadership to define ad tagging requirements and ensure data quality and governance standards are executed.
• Work in partnership with Sales teams to identify key business objectives and deliver high impact solutions to inform sales strategy and deliver on customer KPIs.
• Develop and implement post campaign strategies that offer actionable insights to advertisers that drive revenue growth and high return on investment.
• Foster and manage third party measurement supplier and identify new supplier solutions to address client’s needs.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location: 1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada