Campaign Planning Specialist - Media Sales

Trooh; Toronto; On-site; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation packages

Generous paid time off

4.5 Day Work Week

Milestone Recognition Program

Training opportunities: Online and leadership

Vibrant teamwork environment

Job summary

A leading American media company is seeking a Campaign Planning Specialist in Media Sales for maternity leave coverage. The role involves planning digital advertising campaigns, supporting sales with RFP responses, and ensuring alignment with client objectives. Ideal candidates will have 1-2 years of experience in digital media planning, strong communication skills, and familiarity with media planning tools like Excel and CRM platforms. This temporary full-time position offers a collaborative work environment with competitive compensation.

Qualifications

• 1-2 years of experience in digital media planning or advertising.
• Experience supporting sales teams through campaign planning.
• Familiarity with digital media planning concepts like impressions and audience segmentation.

Responsibilities

• Partner with sales to plan digital advertising campaigns.
• Support proposal development and media planning.
• Analyze data to recommend the best-fit campuses and inventory.

Skills

Digital media planning

Proposal development

Communication skills

Data analysis

Collaboration

Education

Post-secondary education in business administration or related field

Tools

Excel

Media CRM

Broadsign

Perion

Job description

Campaign Planning Specialist - Media Sales (Maternity leave -12 months)

Toronto

(Full-Time Temporary)

This position is for Maternity leave from (March 2026 - May 2027) with a possibility of extension

The hours of work may vary (Afternoon/Evening shift)

Trooh is a leading American media company, reaching millions of Gen Z consumers on their daily journey throughout their college years. We have transformed the landscape with the integration of data, insights, and digital into large‑scale, sought‑after locations. As leaders in audience targeting to 18–24‑year‑olds, we have built scale and impact through our campus environments across 1,000+ colleges and universities nationwide. Trooh’s extensive addressable media, spread across thousands of high‑dwell‑time locations, ensures high‑impact solutions to engage Gen Z consumers at the right time. As a Great Place to Work Certified organization, Trooh is equally committed to fostering a culture built on trust, inclusion, and employee engagement.

www.trooh.com

We’re looking for a Campaign Planning Specialist in Media Sales to support our sales team during a 12‑month maternity leave coverage. This role focuses on helping sales representatives plan digital advertising campaigns across Trooh’s campus network.

You will support RFP responses, build proposals, and recommend the right mix of campuses and inventory based on client objectives, budgets, and capacity.

This position is ideal for someone who enjoys working closely with sales, thinking through campaign plans, and using data to guide planning decisions while ensuring recommendations align with Trooh’s inventory and client requirements.

Accountabilities and Responsibilities

• Partner with sales representatives to plan and structure digital advertising campaigns aligned to client goals and budgets.
• Support RFP responses and proposal development, including media plans and inventory recommendations.
• Translate client objectives into a clear brand‑aligned campaign proposal using Trooh’s campus network and planning data.
• Recommend the best‑fit campuses and inventory mix by analyzing campus data, impressions, audience insights, and proximity‑based targeting needs.
• Assist with client communication as necessary.
• Provide backup assistance to the Revenue Operations team to optimize digital advertising campaigns.
• Participate in special projects, assignments, and administrative duties as needed.

What you offer

• Post‑secondary education preferably related to business administration or related field
• 1-2 years of experience in digital media planning, digital advertising, or a pre‑sales/sales support role (advertising agency, media owner, or related environment)
• Experience supporting sales teams through campaign planning, proposal/RFP development, and translating client marketing objectives into structured campaign plans and inventory recommendations.
• Familiarity with digital media planning concepts such as impressions, reach, frequency, and audience segmentation, with comfort using Excel (including working with large datasets, pivot tables, and complex formulas), planning systems, or internal dashboards to support decisions
• Experience working within a media CRM or planning platform; familiarity with Broadsign, Perion, and audience platforms is an asset
• Interest in or ability to learn the U.S. college and university landscape and campus‑based media environments
• Strong written and verbal communication skills, high attention to detail, and the ability to manage multiple requests in a deadline‑driven environment
• Collaborative and service‑oriented approach with a willingness to partner closely with sales and internal teams

What a career at Trooh can offer you?

• Competitive compensation packages
• Generous paid time off as well as a December holiday closure
• 4.5 Day Work Week
• Milestone Recognition Program
• Training opportunities: Online and leadership development training
• Vibrant team‑work environment

We appreciate the interest of all candidates; however, only candidates selected for an interview will be contacted.

Trooh is an equal opportunity employer. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to meet your needs.