Campaign & Media Performance Manager

Nestlé Nespresso SA; Montreal; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the coffee industry seeks a Media Performance Specialist to drive strategic marketing efforts in Montreal. This role emphasizes data-driven decision-making, overseeing digital campaigns, and optimizing ROI through innovative approaches. If you are a results-oriented professional with expertise in digital marketing and strong analytical skills, this role offers a dynamic opportunity within a hybrid work environment. Join us to make a measurable impact in a renowned organization dedicated to sustainability and high-quality coffee.

Benefits

Health and Dental benefits

Company matched pension plan

Four weeks of Vacation

Flexible work arrangements

Training and development programs

Bonus eligibility

Educational Assistance & Tuition Reimbursement

Free coffee machines and monthly credit

Gender affirmation benefits

Adoption benefits

Qualifications

• 5-10 years of experience in Media Performance.
• Strong ability to analyze data and derive insights.
• Proficiency with analytics tools.

Responsibilities

• Develop and implement media strategies.
• Monitor and analyze campaign performance.
• Manage budgets for optimal ROI.

Skills

Data analysis

Digital marketing tools expertise

Performance optimization

Campaign management

Bilingual (English and French)

Tools

Google Analytics 4

Power BI

Facebook Ads Manager

Job description

Position Snapshot

Business area: Nestlé Nespresso

Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

A Little Bit About Us

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso has achieved B Corp certification - joining an international movement of 4,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13'000 employees. In 2021, it operated a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com

What to Expect:

You will be responsible for developing and implementing effective media strategies that drive performance and deliver quantifiable results. You will play a crucial role in ensuring that marketing efforts align with the company’s objectives and that resources are used efficiently to improve impact. This role involves leveraging digital media channels to drive measurable outcomes, such as clicks, conversions, and sales. The focus is on optimizing campaigns to achieve the highest return on investment (ROI) through strategic use of pay-per-performance tactics, including pay-per-click (PPC), cost-per-acquisition (CPA), and cost-per-thousand-impressions (CPM) models. By mastering these techniques, the role ensures that every dollar spent on digital advertising yields tangible results, aligning closely with the goals of performance media.

A day in the life:

• Campaign Strategy and Execution: Develop comprehensive media strategies tailored to specific business goals. Plan, launch, and run campaigns across various digital platforms, including both direct-to-consumer platforms and key e-retailers such as Amazon.
• Data Analysis and Reporting: Monitor and analyze campaign performance using analytics tools. Generate detailed reports to track key performance indicators and provide actionable insights for optimization.
• Budget Management: Effectively allocate and handle budgets to ensure efficient spending and achieve the highest possible return on investment. Regularly review budget utilization and adjust strategies as needed.
• Optimization and Testing: Continuously test and optimize campaigns to improve performance. Apply A/B testing, audience segmentation, and other techniques to refine targeting and messaging.
• Collaboration and Communication: Work closely with cross-functional teams including marketing, sales, and creative departments. Communicate campaign results and insights to partners and senior management. Additionally, manage two direct reports.
• Market Research and Trend Analysis: Stay updated with the latest industry trends, competitive landscape, and new technologies. Conduct regular market research to advise and adjust media strategies.
• Performance Tools and Platforms: Apply and manage various digital marketing tools and platforms like Google Analytics, AdWords, Facebook Ads Manager, and others. Expert knowledge of different platform and media ecosystems is fundamental.
  
  

Role Requirements

• Proficiency in both English and French is essential for this role, as it involves working closely with collaborators throughout the Canadian market and/or globally.
• 5 – 10 years of proven experience in Media Performance
• Strong ability to analyse data, interpret trends, and derive actionable insights. Proficiency in using analytics tools (Google Analytics 4, Power BI) and platforms.
• In-depth technical knowledge and familiarity with digital marketing tools, platforms, and technologies. Proficiency in leading campaigns across various channels and e-retailers.
  
  

Preferred Skills

• Flexibility to adjust strategies based on evolving market conditions and performance data. Willingness to adopt new challenges and learn continuously.
• Ability to run multiple campaigns and projects simultaneously. Strong interpersonal skills and attention to detail.
• Capability to develop and implement strategies that align with business objectives and drive measurable results.
  
  

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and six personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Free Nespresso Coffee Machines and $100 monthly coffee credit
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
  
  

What You Need To Know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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