Campaign Manager / Strategist

Engagemassive; Vancouver; On-site; CAD 68,000 - 89,000; Full time

Job summary

A leading company in digital marketing is seeking a Marketing Campaign Strategist who excels in data-driven decision-making and creative execution. The ideal candidate will develop and optimize campaigns across various channels and effectively communicate insights to clients. This role offers an exciting opportunity to shape innovative marketing strategies and drive results for clients, combining strategic thinking and hands-on execution.

Qualifications

• 4+ years of experience in digital advertising and campaign strategy.
• Experience managing multi-channel campaign budgets.
• Strong analytical mindset with excellent communication skills.

Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns.
• Analyze performance metrics and provide insights for continuous optimization.
• Collaborate with creative teams to develop effective campaigns.

Skills

Data-driven decision-making

Audience insights

Campaign optimization

Conversion optimization

Google Analytics

SEO

Creative campaign execution

Budget management

Digital advertising

Education

Experience in digital advertising

Tools

Google Ads

Google Tag Manager

Reporting dashboards

Job description

Takt (formerly Massive) is looking for a Marketing Campaign Strategist who thrives on data-driven decision-making, audience insights, and creative campaign execution. If you have a strategic mindset, a deep understanding of digital advertising, and a passion for driving results through integrated campaigns, we’d love to hear from you.

About Takt’s Campaign Strategist Position

As a Marketing Campaign Strategist at Takt, you’ll be responsible for planning, executing, and optimizing multi-channel marketing campaigns across search, display, social, email, and traditional channels (think out-of-home, radio, etc.). You’ll work directly with our creative, strategy, and development teams to ensure campaigns are targeted, effective, and aligned with our clients’ business objectives .

Your role is equal parts strategic and tactical —you’ll be expected to build comprehensive media plans, define, build, and customize audience segments, optimize campaign performance, and translate analytics into actionable insights. You’ll also play a key role in supporting SEO strategy , ensuring that on-page and technical SEO best practices are implemented across client websites.

SPECS

What You’ll Do

• Develop and execute digital campaign strategies across search, display, social, email, and traditional channels to drive awareness, engagement, conversions, and revenue.
• Plan and manage media budgets – ranging from modest to robust – ensuring thoughtful, optimal allocation across channels to maximize ROI.
• Lead campaign setup and management , including Google keyword research, audience targeting, bid strategies, and ad creative optimization.
• Manage email marketing automation campaigns , ensuring proper segmentation, personalization, and engagement tracking.
• Collaborate with creative teams to develop compelling ad creatives and landing pages that align with campaign objectives.
• Set up, track, and analyze performance metrics using Google Analytics, Google Tag Manager, and platform-specific conversion tracking mechanisms.
• Report on campaign performance , translating data into insights and client-facing recommendations for continuous optimization. This role requires interfacing with executive-level clients, so being comfortable communicating key insights to highly sophisticated stakeholders is a must.
• Liaise with technical teams to ensure SEO requirements are optimally implemented on client websites.
• Support with implementing and overseeing SEO best practices , including metadata optimization, site structure improvements, and technical SEO enhancements.

What You Bring

• 4+ years of experience in digital advertising and campaign strategy (agency experience preferred).
• Search and Display Advertising : Google Ads, app store optimization , etc.
• Demonstrated experience managing multi-channel campaign budgets and optimizing spend for maximum impact.
• Ability to translate campaign data into actionable insights and optimization strategies.
• Strong understanding of conversion optimization, landing page best practices, and remarketing strategies .
• Demonstrated experience with Google Tag Manager, Google Analytics, and reporting dashboards .
• A proactive and analytical mindset—someone who loves testing, iterating, and refining campaigns to improve results.
• Excellent written and verbal communication skills , with the ability to present findings to clients and internal teams.
• Experience collaborating with designers, developers, and strategists to cohesively bring campaigns to life.
• Strong knowledge of SEO best practices , including technical, on-page, and content-driven SEO strategies.

Bonus Skills

• Experience in TikTok Ads and other emerging digital ad platforms.
• Experience with traditional media campaign planning (out-of-home, radio, etc.)
• Familiarity with GA4 and advanced analytics tracking .
• Experience with A / B testing frameworks for ads and landing pages.

Compensation

68,000 – $89,000 annually (based on experience).

If this sounds like you, apply below—and tell us three random things about yourself that make you unique.

Due to the volume of responses received, only applicants selected for an interview will be contacted. Thank you for your interest in Takt.

No phone calls or walk-ins.

Your Next Big Move? It Might Just Be This.

If this role feels like the right fit, we’d love to hear from you.

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