Business Planning Specialist

About the Role

Canon USA in Melville, NY is currently seeking a Business Planning Specialist (Specialist, Prod Marketing). The Business Planning Specialist will be responsible for developing and analyzing actionable plans for Canon's business product/service portfolio growth and market introductions. These plans will drive increased revenue and market share, helping dealers and customers differentiate our portfolio and its benefits from competitors. A developing professional, working towards full proficiency in the job role. Receives general instruction from manager on expected work outcomes and exercises good judgment in day-to-day matters. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your Impact

The specialist develops and analyzes plans for Canon's product/service portfolio growth and market introductions, aiming to boost revenue and market share. This role involves creating business plans, researching consumer needs through surveys, and maintaining communication with dealers and sales staff. The specialist will monitor competitive activity and recommend promotions to enhance service usage and sales. Collaboration with cross-functional teams is essential for implementing these strategies and aligning with overall business objectives.

Key responsibilities may include:

1. Market Research and Analysis: Conduct in-depth market research to identify trends, growth opportunities and areas for improvement.
2. Strategic Planning: Create comprehensive business plans outlining short-term and long-term goals and key initiatives.
3. Collaboration with Cross-Functional Teams: Work closely with sales, service, planning, and marketing to gather data, align strategies, and ensure plan execution.
4. Performance Monitoring and Evaluation: Track key performance indicators (KPIs) to assess plan effectiveness and make necessary adjustments.
5. Presentation Development: Prepare presentations to communicate strategic plans and key insights to management and stakeholders.
6. Industry Trend Analysis: Stay updated on industry developments and the competitive landscape to inform strategic decision-making.

About You: The Skills & Expertise You Bring

- Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience.

- Must be detail-oriented and deliver on-time performance to meet key objectives.

- Must have at least a moderate level of technical knowledge with an aptitude to understand and communicate technical aspects of our products.

- Must be able to clearly articulate product strategies and value propositions to internal sales, dealers, and customers.

- Strong project management skills.

- Proficiency in MS Office.

- Travel required up to 20% annually nationwide.

We are providing the anticipated salary range for this role: $69,300 - $103,770 annually.

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets