Business Lead

Martell Media; Vancouver; On-site; CAD 80,000 - 100,000; Full time

Job summary

A dynamic tech incubator in Vancouver is seeking a Business Lead to drive customer acquisition and validate market demand for an AI-native content generation engine. The ideal candidate should have experience in B2B SaaS and outbound sales, demonstrating strong communication and data-driven decision-making skills. This is an opportunity for a commercial co-founder role with significant growth potential in a vibrant entrepreneurial ecosystem.

Benefits

Health, Dental and Vision benefits

Work in a thriving entrepreneurial ecosystem

Flexible work environment

Qualifications

• 3–5+ years in B2B SaaS, creator tools, or go-to-market roles.
• Proven success in outbound sales and deal conversion.
• Comfortable with speed and direct responsibility for revenue.

Responsibilities

• Lead customer discovery to uncover video workflow pain points.
• Drive outbound strategy and convert early pilots into paying clients.
• Build GTM experiments and track core metrics daily.

Skills

B2B SaaS experience

Outbound sales

Strong copywriting skills

Data analysis

Natural communication

Job description

Overview

On-Target Earnings: $110K USD Base Salary + performance-based variable + equity

Location: Kelowna, BC (In-studio)

Benefits: Health, Dental and Vision

About Us

Martell Ventures is not your typical venture studio. We’re an AI-native incubator backed by world-class operators, built to launch scalable companies that solve real problems for small and mid-sized businesses (SMBs) around the world.

Our mission is clear: empower high-agency founders to build enduring, profitable companies that create massive impact through automation, intelligence, and personalization.

Our Principles

• Big Problems Only — We solve urgent, budgeted problems in large underserved markets.
• Don’t Repeat Yourself — We systematize everything to scale with leverage.
• Build Empires — We back founders building generational companies, not feature factories.
• Default to Action — Speed and execution beat planning and perfection.
• Always Day 0 — We stay hungry, humble, and never coast on past wins.

How We Operate

As a CEO or CTO inside Martell Ventures, you’ll operate like a founder owning vision, execution, and upside, while plugging into a studio with unfair advantages:

We partner with proven entrepreneurs and elite technical builders to form two-person founding teams. Together, we incubate high-leverage AI startups inside our 90-day sprint model. Every venture launches with capital, distribution, execution playbooks, and hands-on support from 8-figure founders and GTM operators.

We don’t bet on ideas, we bet on operators.

• Distribution via Dan Martell’s network and SMB audience
• Execution playbooks used by 8-figure companies
• Elite founder community with weekly accountability rhythms
• Access to capital, talent, and market insight from day one

We’re not building shiny MVPs or B2C toys. We’re building enduring companies—designed from day one to hit $500K in 90 days and $10M ARR in 36 months.

Why you shouldn't work here

Radical Transparency from our CEO

What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

• 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
• Application review
• 15-minute intro call
• Strengths assessment – how you learn and do
• In-person interview – values and culture fit
• Paid test project – work with us, like you're already on the team
• Final call with our CEO
• Offer – if we’re both excited, we move forward fast

About NEO

NEO is building the AI-native content generation engine for the next era of creators. By turning long-form video into high-performing social content with zero friction, NEO enables creators and marketing teams to scale their brand across platforms effortlessly. With platform-specific script generation, LLM flexibility, and media-rich content repurposing, we make going viral repeatable.

Currently, pre-revenue with validated technical infrastructure, NEO is seeking a high-output founding CEO to lead customer acquisition, validate the monetizable pain, and build traction fast.

About the Role

As the Business Lead at NEO, you’ll be the commercial co-founder responsible for turning product capability into paid growth, fast.

You'll work side-by-side with NEO’s founding technical lead (the creator of the core AI engine) to validate demand, close high-value deals, and drive traction in a space that’s ripe for disruption. Your focus? Revenue, retention, and relentless execution. No fundraising required, this is about generating cash, not pitch decks.

What You'll Do

Go-to-Market & Sales

• Lead customer discovery to uncover urgent, high-spend video workflow pain points
• Drive outbound strategy, run demos, and convert early pilots into paying clients
• Craft high-converting messaging for creators, agencies, and growth teams
• Own early revenue, close the first $10K+ MRR and build a path to scale
• Turn sharp feedback into tighter offers, faster iterations, and stronger retention

Strategy & Execution

• Build GTM experiments and landing pages that convert
• Track core metrics daily: retention, CAC, churn, LTV, revenue
• Work closely with the technical founder to prioritize roadmap decisions based on revenue opportunity
• Lead with urgency, iterate quickly, and drive relentless commercial progress

Brand & Partnerships

• Serve as the external face of NEO: early narrative, demo calls, and strategic deals
• Create and maintain key relationships with early adopters, partners, and advisors
• Elevate the NEO brand with positioning that resonates in the creator economy and B2B video space

What You Bring

Required Qualifications

• 3–5+ years in B2B SaaS, creator tools, or go-to-market roles
• Proven success in outbound sales, cold outreach, and deal conversion
• Strong copywriting and positioning skills, your words move people
• Comfortable operating with speed, ambiguity, and direct responsibility for revenue
• Data-fluent: you use dashboards, KPIs, and retention metrics to guide decisions
• Natural communicator with executive presence and founder energy

Preferred Qualifications

• Prior startup, founder, or early GTM leadership experience
• Experience working with creators, video teams, or performance marketers
• Familiarity with modern sales tools, landing page builders, and CRM platforms
• Deep interest in AI, automation, and the future of creative work

You\'re a Great Fit If You…

• Are obsessed with traction, outcomes, and learning what makes customers buy
• Want to build something fast, with clear product-market signal
• Thrive in zero-to-one chaos and are allergic to corporate pace
• Know how to write, pitch, sell, and close
• Want co-founder-level ownership without fundraising headaches
• Are hungry for more than a job, you want a mission

Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers:

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine