Business Lead

Martell Media; Kelowna; On-site; CAD 100,000 - 120,000; Full time

Job summary

A dynamic tech venture studio in Kelowna is seeking a Business Lead for NEO, responsible for turning product capabilities into rapid revenue growth. Ideal candidates have experience in B2B SaaS and outbound sales, with strong skills in copywriting and customer engagement. This role offers the chance to shape a venture in the AI-driven content generation space and drive significant impact, all within a vibrant community and entrepreneurial ecosystem.

Benefits

Health, Dental and Vision benefits

Entrepreneurial community

Outdoor activities at your doorstep

Qualifications

• 3–5+ years in B2B SaaS, creator tools, or go-to-market roles.
• Proven success in outbound sales, cold outreach, and deal conversion.
• Strong copywriting and positioning skills.

Responsibilities

• Lead customer discovery to uncover video workflow pain points.
• Drive outbound strategy, run demos, and convert early pilots.
• Build GTM experiments and landing pages.

Skills

B2B SaaS experience

Outbound sales

Copywriting

Comfort with ambiguity

Data fluency

Executive presence

Job description

On-Target Earnings: $110K USD Base Salary + performance-based variable + equity

Location: Kelowna, BC (In-studio)

Benefits: Health, Dental and Vision

About Us

Martell Ventures is not your typical venture studio. We’re an AI-native incubator backed by world-class operators, built to launch scalable companies that solve real problems for small and mid-sized businesses (SMBs) around the world.

Our mission is clear: empower high-agency founders to build enduring, profitable companies that create massive impact through automation, intelligence, and personalization.

Our Principles

• Big Problems Only — We solve urgent, budgeted problems in large underserved markets.
• Don’t Repeat Yourself — We systematize everything to scale with leverage.
• Build Empires — We back founders building generational companies, not feature factories.
• Default to Action — Speed and execution beat planning and perfection.
• Always Day 0 — We stay hungry, humble, and never coast on past wins.

How We Operate

As a CEO or CTO inside Martell Ventures, you’ll operate like a founder owning vision, execution, and upside, while plugging into a studio with unfair advantages:

We partner with proven entrepreneurs and elite technical builders to form two-person founding teams. Together, we incubate high-leverage AI startups inside our 90-day sprint model. Every venture launches with capital, distribution, execution playbooks, and hands-on support from 8-figure founders and GTM operators.

We don’t bet on ideas, we bet on operators.

• Distribution via Dan Martell’s network and SMB audience
• Execution playbooks used by 8-figure companies
• Elite founder community with weekly accountability rhythms
• Access to capital, talent, and market insight from day one

We’re not building shiny MVPs or B2C toys. We’re building enduring companies—designed from day one to hit $500K in 90 days and $10M ARR in 36 months.

Why you shouldn't work here – Radical Transparency from our CEO

What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

• 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
• Application review
• 15-minute intro call
• Strengths assessment – how you learn and do
• In-person interview – values and culture fit
• Paid test project – work with us, like you're already on the team
• Final call with our CEO
• Offer – if we’re both excited, we move forward fast

About NEO

NEO is building the AI-native content generation engine for the next era of creators. By turning long-form video into high-performing social content with zero friction, NEO enables creators and marketing teams to scale their brand across platforms effortlessly. With platform-specific script generation, LLM flexibility, and media-rich content repurposing, we make going viral repeatable.

Currently, pre-revenue with validated technical infrastructure, NEO is seeking a high-output founding CEO to lead customer acquisition, validate the monetizable pain, and build traction fast.

About the Role

As the Business Lead at NEO, you’ll be the commercial co-founder responsible for turning product capability into paid growth, fast.

You'll work side-by-side with NEO’s founding technical lead (the creator of the core AI engine) to validate demand, close high-value deals, and drive traction in a space that’s ripe for disruption. Your focus? Revenue, retention, and relentless execution. No fundraising required, this is about generating cash, not pitch decks.

What You'll Do

Go-to-Market & Sales

• Lead customer discovery to uncover urgent, high-spend video workflow pain points
• Drive outbound strategy, run demos, and convert early pilots into paying clients
• Craft high-converting messaging for creators, agencies, and growth teams
• Own early revenue, close the first $10K+ MRR and build a path to scale
• Turn sharp feedback into tighter offers, faster iterations, and stronger retention

Strategy & Execution

• Build GTM experiments and landing pages that convert
• Track core metrics daily: retention, CAC, churn, LTV, revenue
• Work closely with the technical founder to prioritize roadmap decisions based on revenue opportunity
• Lead with urgency, iterate quickly, and drive relentless commercial progress

Brand & Partnerships

• Serve as the external face of NEO: early narrative, demo calls, and strategic deals
• Create and maintain key relationships with early adopters, partners, and advisors
• Elevate the NEO brand with positioning that resonates in the creator economy and B2B video space

What You Bring

Required Qualifications

• 3–5+ years in B2B SaaS, creator tools, or go-to-market roles
• Proven success in outbound sales, cold outreach, and deal conversion
• Strong copywriting and positioning skills, your words move people
• Comfortable operating with speed, ambiguity, and direct responsibility for revenue
• Data-fluent: you use dashboards, KPIs, and retention metrics to guide decisions
• Natural communicator with executive presence and founder energy

Preferred Qualifications

• Prior startup, founder, or early GTM leadership experience
• Experience working with creators, video teams, or performance marketers
• Familiarity with modern sales tools, landing page builders, and CRM platforms
• Deep interest in AI, automation, and the future of creative work

You're a Great Fit If You…

• Are obsessed with traction, outcomes, and learning what makes customers buy
• Want to build something fast, with clear product-market signal
• Thrive in zero-to-one chaos and are allergic to corporate pace
• Know how to write, pitch, sell, and close
• Want co-founder-level ownership without fundraising headaches
• Are hungry for more than a job, you want a mission

Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers:

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine