Business Insights Manager

5200 Orbitor Dr, Mississauga, ON L4W 5B4, Canada

Job Description

Posted Friday, March 21, 2025 at 4:00 AM

Department: Commercial Capabilities

Reports to: Director, Commercial Capabilities

Status: Full-time

Purpose

We are charting a visionary future for Gay Lea Foods, aiming for industry-leading results that will ensure the long-term prosperity as a Canadian dairy farmer-owned co-operative. As we embark on this growth journey, we seek an Insights Manager who will play a critical role in planning and delivering the company’s growth ambition.

As an integral part of the Commercial Capabilities team, the Insights Manager will connect data and insights to strategic planning and exceptional sales execution. The Insights Manager will structure and execute ongoing analysis of category, brand, and customer performance. They will lead the creation and execution of a communications plan to ensure key stakeholders understand internal business metrics, external market trends, pricing, promotion, and growth opportunities.

As the market expert, the Insights Manager will shape strategy by leveraging insights to influence internal and external stakeholders. They will identify business growth opportunities, recognize and articulate category risks, and develop and optimize channel and price & promo strategies.

Key Responsibilities

Business Insights & Thought Leadership

• Unlock opportunities and growth by providing advanced analytics on business performance using information gleaned from multiple data sources (Nielsen Market Track, IRI, LDIA - previously Precima, Retail Link etc.).
• Develop thought leadership presentations for internal stakeholders on emerging trends and changing shopper behaviours that impact the Dairy Industry.

Provide market analysis, insights, and recommendations to develop and shape internal channel strategies and price & promo plans.

Support the account managers with customer presentations that include fact-based sell stories on market dynamics, health of the business and opportunities for growth.

Tool Development & Maintenance

Lead the creation of streamlined solutions to report through a deep understanding of data systems and data analytics. Create and maintain self-service tools for key internal stakeholders.

Coach and Develop Insights Team

Coach insights team to develop and communicate recommendations and stories grounded in data-driven insights. Serve as a mentor, contributing to building an engaged, inclusive, and high-performing team.

Consult on Risk & Opportunity

Mine data sources to proactively identify, develop, and communicate actionable opportunities or threats as it relates to the category, brand and competition at a market and retail level.

Work directly with data suppliers to maintain the ongoing integrity of purchased databases and be the key contact for any changes within the systems.

Qualifications

• Post-secondary education.
• 5+ years of experience working in a CPG Company, National Retailer or a Data Analytics and Market Research Organization.
• Strong analytical skills coupled with an ability to distill large data sets and turn them into simple actions to drive business growth.
• Experience creating presentations that tell a story to influence and persuade action.
• Ability to approach projects with innovative and creative thinking, generate fresh ideas and competitive results.
• Strong business and financial acumen.
• Advanced Excel and PowerPoint skills as well as an in-depth knowledge of Nielsen data and systems.
• Working knowledge of at least one of the following vendor tools – IRI, LDIA (previously Precima), Dunnhumby and/or Retail Link.
• Self-motivated with high energy, ability to multi-task and execute multiple projects on time.
• Strong attention to detail and accuracy of data reporting.
• Positive team player who can work effectively with internal and external partners.
• Strong organizational skills and ability to prioritize tasks.
• Preferred leadership and people management experience.
• Valid G driving licence required.

Gay Lea Foods is a proud Canadian-owned dairy food and beverage company with a robust portfolio that includes 7 established brands such as Gay Lea Butter, Nordica Cottage Cheese, Ivanhoe Cheese, Salerno Cheese, and Hewitt’s Dairy. Our wide range of products are sold in Retail, Foodservice, Industrial, Co-pack, and Export markets, developed and produced out of our 13 manufacturing facilities in Ontario and Alberta.

Delivering high-quality and innovative products - from the consumer favourite Spreadables and North America’s first Smooth Cottage Cheese, to Nothing But Cheese, an innovative snack made with 100% cheese, is what makes us market leaders in our categories. Our grassroots approach to business is what guides our direction and differentiates us from our competitors.

Our employees inspire our culture of excellence and entrepreneurship. We hire innovative and passionate professionals who know that greatness is achieved through people, partnerships, and acting with a business owner mindset.

For more about us visit: http://www.gaylea.com

Gay Lea Foods is an equal-opportunity employer and values diversity in our workplace.

Reasonable accommodation is available upon request throughout our recruitment and selection process.

Thank you for your interest in Gay Lea Foods.

Wishing you all the best with your career search!

5200 Orbitor Dr, Mississauga, ON L4W 5B4, Canada