Business Development Representative

Smart Skin; Fredericton; On-site; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Group RRSP with matching

Health and dental benefits

Job summary

SmartSkin Technologies is looking for a high-energy BDR/SDR to own outbound prospecting across email, phone, and LinkedIn. You will identify ICP accounts, move qualified leads to Account Managers, and keep CRM data clean and current.

The role emphasizes AI-enabled outreach, data-driven decisions, and growth within a fast-moving scale-up. The position is based in Atlantic Canada, with monthly travel to Fredericton, NB.

Qualifications

• 2+ years outbound sales, BDR/SDR, or cold outreach experience in SaaS.
• Proven track record of meeting or exceeding activity and pipeline targets.
• Experience with CRM platforms, sales prospecting, and lead generation tools.
• Excellent written and verbal communication; strong reply rate.
• Comfortable with ambiguity and able to decide without a defined process.
• Familiar with signal-based selling (intent data, job change alerts, funding triggers).
• Experience building or contributing to sales playbooks or onboarding materials.
• Experience selling into manufacturing, pharma, CPG, or industrial verticals.

Responsibilities

• Own and execute outbound prospecting across email, phone, LinkedIn to generate pipeline.
• Research and identify target accounts and contacts fitting ICP.
• Advance qualified leads to Account Managers and ensure smooth hand-off.
• Track activity, notes, and pipeline in CRM; keep data clean and up to date.
• Design, test, and optimize outbound sequences and messaging.
• Identify patterns in prospect engagement and feed insights to marketing and product.
• Monitor KPIs, cadence structures, and reporting rhythms to optimize BDR function.

Skills

Phone outreach

Resilience

AI awareness

Data-driven decisions

Autonomy

Growth mindset

Tools

CRM platforms

Job description

SmartSkin Technologies provides manufacturing optimization solutions globally to the food, beverage, & pharmaceutical sectors. SmartSkin serves the world’s largest pharmaceutical companies and all major beverage brands with its patented and award-winning Quantifeel™ sensor and software solutions. While most of our engineering and production activities are undertaken in New Brunswick, Canada, our global presence is increasing with team members located in major centers in North America and Europe.

You’ll work closely with our commercial team to build outreach strategies, test new approaches, implement tools, and establish best practices that will deliver excellence and serve as the foundation to scale this function in the future. If you're someone who loves creating opportunities, isn't afraid to pick up the phone, and sees every "no" as a step closer to a "yes," we'd love to meet you.

This individual will have an immediate impact by owning a new function and delivering results. We are looking for candidates with a builder mindset who can bring forward new ideas while striving for progress not perfection.

Key Responsibilities

• Own and execute outbound prospecting across email, phone, LinkedIn, and emerging channels to generate qualified pipeline
• Conduct high-volume, high-quality outreach — you're confident on the phone and don't treat the first 'no' as the final answer
• Research and identify target accounts and contacts that fit our Ideal Customer Profile (ICP)
• Advance qualified leads to Account Managers, owning the hand-off and direct connection to the prospect.
• Track all activity, notes, and pipeline in our CRM — you keep your data clean and up to date
• Design, test, and optimize outbound sequences and messaging — you'll develop what works and kill what doesn't
• Identify patterns in what resonates with prospects and feed insights back to marketing and product
• Monitor and report on KPIs, cadence structures, and reporting rhythms that will help continue to optimize the BDR function.

What We're Looking For

• Phone Confidence. You're energized by calling, not intimidated by it — and you know how to handle objections with confidence and curiosity
• Resilient Closer. You can navigate 'not right now,' reframe the conversation, and earn a second shot
• AI-Forward: You will find ways to integrate AI into your day-to-day to enable your outreach
• Results-Oriented. You hold yourself accountable to metrics and use data to drive decisions, not gut feelings alone
• Autonomous Builder. You're a self-starter who doesn't need hand-holding — you take initiative and figure things out
• Growth Mindset. You're excited about the size of the opportunity and want to grow with the company

Qualifications & Experience

• 2+ year of outbound sales, BDR/SDR, or cold outreach experience (SaaS preferred)
• Demonstrated success hitting or exceeding activity and pipeline targets
• Experience with CRM platforms, sales prospecting, and lead generation tools.
• Excellent written and verbal communication — your outreach gets replies
• Comfortable with ambiguity and able to make smart decisions without a defined process
• Familiarity with signal-based selling (intent data, job change alerts, funding triggers)
• Background in building or contributing to sales playbooks or onboarding materials
• Experience selling into manufacturing, pharma, CPG, or industrial verticals

Working Location

This position is ideally based in Atlantic Canada, with the ability to travel to Fredericton, NB on a monthly basis.

The salary range for this position is $50,000 to $65,000 per year, with placement within the range based on the successful candidate's experience, qualifications, and overall fit for the role.

SmartSkin is driven by integrity, innovation, and ambition. We offer competitive compensation, company-paid health and dental benefits, a Group RRSP with matching, and real opportunities to grow your career while making an impact in a collaborative, forward-thinking environment.

Apply online at smartskintech.com/careers. For more information about SmartSkin Technologies, please visit smartskintech.com.