Business Development Manager

Hero Home Care

Vancouver

On-site

CAD 80,000 - 120,000

Full time

2 hours ago

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Job summary

Hero Home Care in Vancouver, Canada, is seeking a proactive Business Development Manager who can grow the local client base and revenue by building referral partnerships and conducting in-home Care Consults. You will lead with relationships, discuss pricing, and guide families to begin care, supported by Hero Central resources and WellSky/Zoho CRM systems.

The role requires proven ability to generate leads, close sales, and manage a local growth plan in a fast-growing home care brand focused on

Qualifications

Proven ability to generate leads and close sales.
Experience building referral partnerships and managing a local growth plan.
Willingness to work in a team alongside the Care Manager.

Responsibilities

Own local growth plan delivering new clients and revenue growth.
Proactively identify and develop referral partners including healthcare professionals and community leaders.
Conduct in-person Care Consults and convert prospects into new clients.
Maintain an active pipeline with clear next steps and revenue forecasts.
Collaborate with Hero Central and Care Manager to ensure capacity meets growth.

Skills

Relationship building

Sales execution

Lead generation

Consultative selling

CRM experience

Entrepreneurial ownership

Pipeline management

Communication

Education

Secondary School (preferred)

Tools

Zoho CRM

WellSky

Job description

What began with a personal search for better care revealed a simple truth: how you age changes everything. Families needed care that felt human, consistent and worthy of trust.

That belief became the foundation of Hero Home Care. Since then, more than 3,000 families have trusted us, and we have delivered over 1,000,000 hours of in-home care. Our purpose is to help people stay connected, supported and living the life they love, creating more Moments That Matter™ every day.

Now, we are bringing that proven model to more communities across Canada, combining strong local leadership with Hero Home Care's systems, experience and support.

Our vision is clear: to become Canada’s most trusted and admired home care brand, one community, one family and one Hero at a time.

Who We're Looking For:

You know how to build relationships that generate business—and turn those opportunities into clients.

Hero Home Care is looking for an entrepreneurial sales professional with a demonstrated record of personally generating leads, developing referral relationships and closing sales through consultative conversations and consistent follow-up.

As Business Development Manager, your primary accountability is growing your local community’s client base and revenue. You will actively seek out referral partners, earn introductions, conduct in-home Care Consults and help qualified families choose Hero Home Care. You are comfortable discussing pricing, addressing objections, asking for the business and securing a clear commitment to begin service.

You sell by listening, educating and connecting what matters to each family with Hero's value: personalized care, a dedicated Care Manager, consistent relationships, supported caregivers and a culture that puts people first. You can explain why those differences matter and confidently demonstrate the value of our services.

You must bring direct experience winning new clients and meeting sales goals. You should be able to explain how you built your pipeline, converted prospects and grew revenue. Marketing, community engagement and operational experience are valuable additions to that sales foundation.

You will lead alongside the Care Manager, who oversees care planning, caregiver matching and service delivery. Together, you will ensure growth is supported by the capacity to deliver exceptional care.

Healthcare certification and previous healthcare experience are not required. Hero Central provides finance, payroll, billing, digital marketing, scheduling support, recruitment resources, technology, training and operational guidance, backed by more than 20 years of home care experience.

A Day in the Life:

You begin by reviewing your sales pipeline, referral activity and upcoming Care Consults. You identify which opportunities need follow-up, confirm next steps and plan outreach to potential referral partners.

Your first meeting might be with a discharge planner or senior-serving organization. You learn about the families they support, explain where Hero can help and build a relationship that leads to appropriate introductions.

Later, you meet a family considering care. You listen carefully, understand their needs and explain the Hero services and strengths most relevant to them. You confidently discuss pricing, address concerns and ask whether they are ready to begin. If they need more time, you agree on a specific next step and follow-up date.

Once a family chooses Hero, you begin the Care Plan in WellSky, transfer important information from Zoho CRM and complete a clear handoff to the Care Manager.

Between appointments, you reconnect with prospects, develop referral relationships and review progress toward your growth goals. You also stay connected to clients, Heroes and the care operation, supporting your Care Manager partner when needed.

Your day combines relationship building, sales conversations and community leadership, with clear accountability for turning opportunities into new clients.

Community Growth and Business Development:

Own a local sales and business development plan that delivers new clients and community revenue growth.

Proactively identify, approach and develop referral partners, including healthcare professionals, senior-serving organizations, local businesses and community leaders.

Generate qualified leads through direct outreach, networking, partner visits, presentations and consistent relationship development.

Turn introductions and networking conversations into referrals, booked Care Consults and new clients.

Maintain an active pipeline with clear next steps, follow-up dates and accurate revenue forecasts.

Care Consults and Client Conversion:

Own local sales follow-through for both self-generated opportunities and prospects introduced by Hero Central's Sales & Marketing team.

Conduct in-person Care Consults that uncover client needs, preferences, family concerns and readiness to begin care.

Explain Hero's services, pricing, values and differentiators in terms that connect directly to what each family needs.

Address objections about cost, timing, trust and service fit with empathy, clear information and confidence.

Ask for the business, agree on next steps and help qualified families commit to starting care. Thoughtfully re-engage prospects who are not yet ready.

Record activity and outcomes in Zoho CRM. Once service is agreed, begin the Care Plan in WellSky and provide a complete handoff to the Care Manager.

Local Marketing, PR and Storytelling:

Represent Hero Home Care locally through campaigns, events, presentations and community outreach that generate qualified inquiries and referral opportunities.

Work with Hero Central on print, digital advertising, public relations and educational content.

Use client, caregiver and community stories with appropriate consent to demonstrate Hero's value.

Track which activities produce referrals, Care Consults, new clients and revenue, and focus effort accordingly.

Client, Caregiver and Community Experience:

Deliver professional, compassionate Care Consults and maintain relationships through the transition into service.

Support a positive Hero experience through connection, recognition and team activities.

Encourage testimonials, referrals and word-of-mouth advocacy.

Bring feedback from clients, Heroes and community partners into improvements to the experience.

Community Operations and Leadership:

Establish community priorities and performance goals with the Care Manager.

Own sales reporting, including qualified leads generated, active referral partners, Care Consults booked, conversion rates, new clients and revenue against agreed targets.

Review pipeline progress with Hero Central, identify where opportunities stall and take action to improve results.

Align sales commitments with caregiver capacity, service availability and the community's ability to deliver quality care.

Communicate results, risks and support needs clearly, and follow through on agreed actions.

Care Manager and Community Support:

Support the Care Manager with client, Hero and community needs when additional capacity is required.

Assist with new-client welcomes, caregiver introductions, recruitment, onboarding and Hero check-ins.

Help with practical needs such as transportation or equipment delivery when needed.

Keep client information current and communicate changes clearly to the Care Manager and care team.

The Person We Are Looking For:

You bring a proven combination of relationship building, business development and sales execution. Healthcare experience is not required; experience personally generating leads and converting prospects into paying clients is essential.

Relevant backgrounds may include home care, senior living, professional services, hospitality or other services where trust, referral relationships and consultative selling drive client acquisition.

A valid driver's licence and access to a reliable vehicle are required.
Proven Sales Results: You can describe your sales goals, results and personal contribution to winning new business.
Lead Generation: You actively create opportunities through outreach, networking and referral development, alongside responding to inbound inquiries.
Consultative Selling and Closing: You uncover needs, explain value, discuss pricing, address objections and confidently ask for a commitment.
Relationship Building: You earn trust with referral partners, prospects and families, then maintain those relationships through consistent, useful follow-up.
Entrepreneurial Ownership: You take initiative, manage your pipeline and accept accountability for growth.
Execution and Sales Discipline: You keep accurate CRM records, agree on next steps and follow through until each opportunity has a clear outcome.
Clear and Human Communication: You combine warmth and empathy with the confidence to guide important decisions.
Team Collaboration: You work closely with the Care Manager and Hero Central, supporting the wider community while delivering your sales responsibilities.

Living Our Values Every Day:

People Come First

We don't just recruit caregivers, we hire heroes. We know it is people who make the home care business tick. We put people first, including our team members, customers and community partners. We treat all people equally and celebrate diversity. We communicate openly and honestly. When it comes to the health and happiness of our people and customers, we keep the focus clear.

We are in the business of caring for others. That means making quality decisions and doing whatever it takes to fulfill our purpose of creating happy humans and healthy communities. We do what is right, not what is easy. We are only as good as our word, so we see things through and walk our heroic talk.

Go Above & Beyond

Our heroes know they will be called upon to deliver above and beyond. It is not just about energy, although we have a lot of that. It is about inspiration. We think creatively and bring joy to the work because we love serving others and the community. Some days it is about preparing a delicious meal. Other days it is about replacing the elastic waistband in a customer's favourite pajamas.

We Do 1% Better

In life, there are rarely silver bullets or one-size-fits-all solutions. Instead, we commit to continuous improvement, creating lasting change through small improvements each day. We want to lead our industry because our industry needs a hero. We are open to coaching and feedback because when we grow, our customers and communities do better.

What We Offer: