Business Development Manager

Merican Inc.; Hamilton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading promotional products company is seeking an experienced B2B Sales professional in Hamilton, Ontario. The ideal candidate will have 6–8 years of experience in sales, a degree in business or marketing, and a strong background in promotional marketing. Responsibilities include acquiring new clients, managing sales cycles, and collaborating with internal teams. The role offers a full-time position with competitive benefits, including dental and life insurance.

Benefits

Dental

Life Insurance

Paid Time Off

Qualifications

• 6–8 years in a sales role, with a history of exceeding sales targets.
• Strong familiarity with promotional marketing and custom apparel printing.

Responsibilities

• Identify & Acquire New Clients
• Research and target potential accounts in the promotional marketing sector.
• Use outbound prospecting and networking to generate leads.
• Setup Meetings for the CEO with market leaders.
• Develop and execute a sales plan to achieve targets.
• Work closely with internal teams for seamless fulfillment.

Skills

Proven experience in B2B sales

Excellent communication and negotiation skills

Strong understanding of sales cycles

Ability to manage multiple opportunities

Comfortable with CRM tools

Education

Bachelor’s degree in Business, Marketing, Sales, or a related field

Job description

Overview

Job Type: Full-time

Where: In-Office at Hamilton, Ontario.

Expected hours: 40 per week

Schedule: Monday to Friday

Benefits:

• Dental
• Life Insurance
• Paid Time Off

Ability to commute/relocate: Hamilton, ON (reliably commute or plan to relocate before starting work - required)

Language: English (required)

Responsibilities

• Identify & Acquire New Clients
• Research and target potential accounts in the promotional marketing, corporate merchandise, and apparel sectors.
• Use outbound prospecting, networking, and industry events to generate leads.
• Setup Meetings for the CEO with market leaders for deal closures where needed.
• Build long-term relationships with existing clients to increase repeat business.
• Understand client needs and offer tailored solutions from our range of printing and decoration services.
• Develop and execute a sales plan to achieve monthly and quarterly revenue targets.
• Maintain a healthy pipeline through CRM tools and consistent follow-up.
• Attend trade shows, expos, and industry networking events to promote We Must’s capabilities.
• Stay informed about market trends, competitors, and new product opportunities.
• Work closely with production, marketing, and customer service teams to ensure seamless order fulfillment.
• Provide feedback to internal teams to improve product offerings and client experience.

Requirements

• Proven experience in B2B sales or Business Development, ideally in printing, promotional products, or apparel manufacturing. This is a Must
• Strong understanding of sales cycles, prospecting techniques, and account management.
• Excellent communication and negotiation skills.
• Ability to manage multiple opportunities while delivering exceptional customer service.
• Comfortable with CRM tools, prospecting platforms, and remote communication tools.
• Self-motivated, goal-driven, and adaptable to a fast-changing environment.
• Availability for local and out-of-state travel to meet clients and attend events.

Experience

• 6–8 years in a sales role, with a history of exceeding sales targets.
• Strong familiarity with promotional marketing and custom apparel printing.

Preferred Education/Certifications

• Bachelor’s degree in Business, Marketing, Sales, or a related field
• Sales certifications such as HubSpot Sales, Sandler, or similar are considered an asset
• Additional training or certifications in account management, CRM systems, or consultative selling is a plus